You can’t go wrong with a panel of industry experts sharing their insights and experiences, which is why roundtables are a great part of any effective video marketing strategy!



Hosting a roundtable for a social media video can provide many benefits, including gathering expert insights and diverse perspectives, creating engaging and informative content, increasing reach, and building valuable networking opportunities.



Bringing together industry experts to share their knowledge and experience can lead to an enlightening discussion, attracting new viewers and followers to your channels and establishing meaningful connections with other professionals.



In this article, we'll dive into the details of what a roundtable video is, how it works, and explore some of the benefits and challenges of using this format.



## What is a roundtable video?

A roundtable video is a type of discussion format that brings together a diverse group of experts to explore a specific topic or issue. The format facilitates a dynamic and interactive conversation as the participants share their experiences, perspectives, insights, and the audience.



Roundtable videos can be an effective way to gain a deeper understanding of a complex subject, as the format allows for various viewpoints and ideas to be discussed and debated.



## Benefits of roundtable video

Using a roundtable video format to explore a particular topic or issue has several benefits. Here are some of the key advantages:

### Diverse perspectives

A roundtable video brings together experts with different backgrounds, experiences, and viewpoints. This diversity can lead to a more comprehensive and nuanced discussion of the topic as participants bring their unique insights.



### Interactive format

The roundtable format is designed to be interactive, allowing participants to engage with each other and respond to each other's ideas in real time. This can lead to a more engaging and informative discussion for both the participants and the audience.



### Accessible to a wider audience

Roundtable videos can be easily recorded and shared online, making them accessible to a wider audience. This can spread knowledge and insights beyond the participants and reach people who might not have been able to attend the discussion in person.



### Build relationships

Roundtable videos can build relationships and foster collaboration between participants by bringing together experts in a particular field. This can lead to future partnerships and collaborations on research, projects, and initiatives.



### Comprehensive coverage

Roundtable videos can cover much ground on a particular topic, as participants can share their thoughts on various aspects of the issue. This can provide a more comprehensive understanding of the topic for both the participants and the audience.



## Why startups should consider making roundtable video

### Thought leadership

By bringing together experts in a particular field to discuss a topic, startups can position themselves as thought leaders in their industry. This can establish the startup's credibility and expertise and increase its visibility among potential customers, investors, and partners.



### Content creation

Roundtable videos can be a great way to create high-quality, engaging content that can be shared on social media, YouTube, or other online platforms. This can increase the startup's brand awareness and reach new audiences that may not have heard of the startup before.



### Networking

Roundtable videos can also be a great way for startups to network with other field experts. By bringing together a diverse group of participants, startups can connect with potential partners, collaborators, or investors who may be interested in their products or services.



### Market research

Roundtable videos can be a valuable source of market research, as they can provide insights into the challenges, trends, and opportunities in the startup's industry. By listening to the experts' perspectives, startups can gain a deeper understanding of their market and identify potential gaps or niches they can target.



### Employee engagement

Roundtable videos can also be a great way to engage and motivate employees. By involving them in the discussion, startups can build a sense of community and shared purpose among their team members and encourage them to think creatively and critically about the startup's products and services.



Overall, making a roundtable video can be a valuable investment for startups, providing them with a range of benefits that can help to increase their brand awareness, credibility, and industry knowledge.



## Tips to perfect Roundtable video

### Choose the right topic

The success of a roundtable video depends on the topic being interesting and relevant to the participants and the audience. Choose a timely, provocative, relevant topic for your industry and one that will generate lively discussion and debate.



### Invite the right guests

The success of a roundtable video also depends on the participants being knowledgeable and articulate on the topic. Invite experts in the field with various perspectives and experiences who are comfortable speaking on camera.



### Prepare the participants

It's important to provide the participants with information on the topic, the format of the discussion, and any ground rules ahead of time. This helps ensure everyone is on the same page and facilitates a more productive discussion.



### Use high-quality equipment

The video and audio quality are important for creating a professional-looking roundtable video. Invest in high-quality equipment, such as cameras, microphones, and lighting, to ensure the video looks and sounds great, or pick a video studio that offers the same facilities at a fraction of the price.



### Set the tone

As the moderator, setting the tone for the discussion is important. Encourage participants to respect each other's opinions and stay on topic. Ask thought-provoking questions to spark conversation and ensure that everyone has a chance to speak.



### Edit the video

Once the roundtable video is filmed, it's important to edit it to ensure that it is engaging and informative. Use editing software to add titles, graphics, and transitions and cut out extraneous or repetitive material.



### Promote the video

Finally, promoting the roundtable video is important to ensure it reaches a wide audience. Share the video on social media, your website, and any relevant industry platforms to help it gain traction and attract new viewers.



## Host a roundtable at Videohaus

Roundtable videos can be a powerful tool for startups and other organizations to showcase their expertise, engage with their audience, and build relationships with industry leaders. To ensure your roundtable video succeeds, work with a professional video studio like Videohaus, which provides state-of-the-art video and audio equipment, promising a delightful viewing experience for your followers. [Book a space now](https://www.videohaus.co/studios/), or get in touch to learn about our video packages!

A roundtable video is a discussion format that brings together a diverse group of experts to explore a specific topic. This blog post explores the benefits and challenges of using this format, as well as tips for creating a successful roundtable video. Learn how hosting a roundtable can provide valuable insights, create engaging content, increase reach, and build networking opportunities.

What is a Roundtable Video?

In the fast-paced world of startups, capturing the attention of your target audience can make or break your success. With so many marketing channels available, it can be hard to know which one will give you the most bang for your buck. But if you're not already using LinkedIn video to promote your business, you could be missing out on a huge opportunity.



In this post, we'll dive into five compelling reasons why startups should leverage the power of LinkedIn video to reach their target audience and take their business to the next level. Are you ready to take your startup's marketing game to new heights? Let's get started!



## What Can I Do With LinkedIn Video?

As a marketer or business owner, you should use LinkedIn to reach a wider audience as possible. Fortunately, LinkedIn videos are a quick and effective method to spread your message and engage with new people.



You might begin by making an original video highlighting your brand and skills. You may also reuse your current LinkedIn videos and articles to reach a larger audience and educate them about your brand and services.



LinkedIn now allows for video uploads of up to 15 minutes, which is ideal for showing their abilities. LinkedIn video is also a terrific approach to building your brand by sharing your business knowledge.



## LinkedIn Video Types

Let's take a look at the various sorts of LinkedIn videos that might help your LinkedIn marketing strategy:



### LinkedIn Video Ads

Have you used LinkedIn video advertisements to create more leads? It is an excellent method of attracting potential clients' attention. Linkedin video ads are animated adverts that appear on the side of the screen. To attract more consumers, you may advertise your new specials or even your business with LinkedIn video advertising.



### LinkedIn Native Videos

So, do you want to maximize your LinkedIn profile by using video? Then you might consider LinkedIn native videos. It is one of the greatest LinkedIn features introduced in 2017 that allows you to interact with future employers, recruiters, and coworkers.



A LinkedIn native video is an excellent method to bring your narrative to life. With a simple upload, you can share your brand's story on the site, and with a few clicks or cuts, you can control the narrative and convey the storyline in a way most suited to your business and your audience.



### LinkedIn Embedded Videos

Embedded videos are brief video snippets that are embedded on various social networking platforms.



You may show off your skills, tell a story, or offer the most recent news. The video has the potential to have a significant effect. The video just takes a few seconds of your time if you want to provide a brief tip or a great offer. You may also schedule your videos using LinkedIn automation tools.



## 5 Reasons Why Startups Should Use LinkedIn Video

First, it's important to recognize that video is a powerful medium that can help startups connect with their target audience in a meaningful way. Here are five specific reasons why LinkedIn videos can be especially effective for startups:



### It allows for a more personal connection with your audience.

With a LinkedIn video, you can put a face and a voice to your startup, which can help establish a more personal connection with your audience. By sharing videos of yourself or other team members, you can humanize your brand and make it easier for people to relate to you on a personal level.



### It helps you stand out in a crowded space.

LinkedIn is a popular platform for professionals, and there are likely many other startups in your space trying to reach the same audience. You can differentiate yourself and stand out in a crowded market using video. Eye-catching visuals, engaging storytelling, and a clear message can all help your startup grab attention and make a memorable impression.



### It allows you to showcase your expertise.

Startups often have a lot of knowledge and expertise in their particular area, and a LinkedIn video is a great way to showcase that. You can establish your startup as a thought leader in your space by sharing videos that offer value and insights to your audience. This helps build trust and credibility with potential customers, investors, and partners.



### It can increase engagement and reach.

LinkedIn's algorithm prioritizes video content, which means that videos are expected to be seen and shared by your audience. By creating high-quality video content that resonates with your target audience, you can increase engagement on your posts and reach a wider audience.



### It's relatively easy and affordable to create.

Creating video content might sound intimidating, but it doesn't have to be. You don't need a professional studio or expensive equipment to make effective videos. With just a smartphone and some basic editing tools, you can create videos that look and sound professional. Plus, compared to other forms of advertising, video content can be a relatively affordable way to reach your audience.



Overall, a LinkedIn video is a powerful tool that startups can use to reach their target audience in a meaningful way. By creating engaging, informative, and authentic videos, startups can differentiate themselves from their competition, showcase their expertise, and build stronger relationships with potential customers and partners.



## Stand out on LinkedIn with Videohaus

Recording video content for your LinkedIn couldn’t be easier! Just [book your space](https://www.videohaus.co/studios/) with Videohaus and use our easy-to-navigate video studio with state-of-the-art recording equipment.



With a focus on high-quality results and customer satisfaction, we have established a reputation for being a reliable and creative partner for businesses and organizations looking to create engaging video content. Whether it's a corporate video, commercial, or social media campaign, Videohaus has the expertise, talent, and resources to bring your vision to life.

Looking for a way to stand out in a crowded market? Check out these 5 reasons why startups should use LinkedIn video to reach their target audience and take their business to the next level. Learn about the various types of LinkedIn videos and how they can help you establish your expertise, increase engagement and reach, and make a personal connection with your audience.

5 Reasons Why Startups Should Use LinkedIn Video to Reach Their Target Audience

<div class="new-text">
<p>Videos are always a great way to make a first impression; it’s personal, engaging, and employs the traditional value of face-to-face interactions without actually needing to meet people. The trend of virtual selling has only become more popular with the pandemic, forcing businesses to get creative with their sales techniques and adopt modern means of selling.</p>
<p>Since everybody has moved online, it only makes sense to move your sales funnel completely online too. If you’re just getting started, don’t worry – we’ve got you covered! You can steal these 5 video script templates to make a sale!</p>
<h2>1) Personal Introduction</h2>
<p>Reaching out with a video personalizes the experience and builds trust and authenticity. If you find a prospective client that could greatly benefit from your services, record a video and send it via LinkedIn or email.</p>
<p><img loading="lazy" class="aligncenter size-full wp-image-115" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_389.png" alt="" width="771" height="276" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_389.png 771w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_389-300x107.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_389-768x275.png 768w" sizes="(max-width: 771px) 100vw, 771px"></p>
<h2>2) Follow-up</h2>
<p>Sometimes, the initial message doesn’t get a response. This could be because:</p>
<ul>
<li>You didn’t make your offer clear</li>
<li>You didn’t address a key concern they have</li>
<li>They just got busy.</li>
</ul>
<p>Either way, you can reach out again and offer to solve all their doubts over a quick call.</p>
<p><img loading="lazy" class="aligncenter size-full wp-image-118" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_390.png" alt="" width="774" height="305" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_390.png 774w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_390-300x118.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_390-768x303.png 768w" sizes="(max-width: 774px) 100vw, 774px"></p>
<h2>3) Follow-up right after a phone call.</h2>
<p>Remember to take notes during your call with the prospective client and summarise your conversation in the video! It leaves a great impression and shows you are invested in their success.</p>
<p><img loading="lazy" class="aligncenter size-full wp-image-119" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_391.png" alt="" width="775" height="322" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_391.png 775w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_391-300x125.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_391-768x319.png 768w" sizes="(max-width: 775px) 100vw, 775px"></p>
<h2>4) Follow-up when a client ghosts you after a conversation.</h2>
<p>So you had a conversation that felt promising, but the client went on to ghost you for several months. Rather than letting that lead go cold, reach out again with a message and remind them of the value you provide and how you can help them. Finally, wrap it up with another call to action, encouraging them to move forward with working with you.</p>
<p><img loading="lazy" class="aligncenter size-full wp-image-120" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_392.png" alt="" width="775" height="270" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_392.png 775w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_392-300x105.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_392-768x268.png 768w" sizes="(max-width: 775px) 100vw, 775px"></p>
<h2>5) Post-sales video</h2>
<p>Making the sale doesn’t mean the job is done. You’ve acquired them… now you have to keep them. You can use a post-sales video to upsell your other services, check in on the client’s progress, or introduce them to your other team members who will be working with them.</p>
<h3>Upselling</h3>
<p><img loading="lazy" class="aligncenter size-full wp-image-121" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_393.png" alt="" width="775" height="323" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_393.png 775w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_393-300x125.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_393-768x320.png 768w" sizes="(max-width: 775px) 100vw, 775px"></p>
<h3>Checking in</h3>
<p><img loading="lazy" class="aligncenter size-full wp-image-122" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_394.png" alt="" width="777" height="307" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_394.png 777w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_394-300x119.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_394-768x303.png 768w" sizes="(max-width: 777px) 100vw, 777px"></p>
<p>&nbsp;</p>
    </div>

Videos are always a great way to make a first impression; it’s personal, engaging, and employs the traditional value of face-to-face interactions without actually needing to meet people. The trend of virtual selling has only become more popular with the pandemic, forcing businesses to get creative with their sales techniques and adopt modern means of ...

5 Video Scripts You Can Steal to Make a Sale

Online coaching has become increasingly popular in recent years, allowing experienced coaches to help people all over the world with their expertise. One of the biggest challenges facing online coaches, however, is creating high-quality video content that engages their audience and effectively communicates their message quickly and efficiently. 



But AI tools have revolutionized the way online coaches work, allowing them to produce content faster and more efficiently. But this begs the question: “Is my job as an online coach at risk because of AI?”



Luckily, no! 



AI cannot replace the human touch that online coaches provide. But it will change the way you work forever.



## How AI can help online coaches

### Automated video editing

One of the biggest time sinks for coaches is the process of editing their video content. This includes tasks like cutting clips, adjusting audio levels, and adding music and special effects. 



However, AI-powered video editing tools can streamline this process by automating many of these tasks. For example, Adobe's [Sensei](https://www.adobe.com/uk/sensei.html#:~:text=Sensei%20is%20the%20intelligence%20layer,%2Dtime%2C%20personalised%20customer%20experiences.) technology uses AI to analyze video footage and suggest edits, making it faster and easier for coaches to create polished, professional-looking content.



### Transcription and closed captioning

Creating accurate transcriptions and closed captions for video content can be a time-consuming and laborious process. However, AI-powered tools can automate this task, allowing coaches to focus on other aspects of their business. The [Temi transcription service](https://www.temi.com/) uses AI to transcribe video and audio content with an accuracy rate of over 90%.



### Personalization and customization

Another way in which AI can help online coaches is by personalizing and customizing video content for individual viewers. By analyzing data such as viewing habits, interests, and demographics, AI can help coaches tailor their content to the specific needs and preferences of each viewer. For example, the video hosting platform [Wistia](https://wistia.com/) uses AI-powered video recommendations to suggest content based on viewer behavior, increasing engagement and retention.



### Speech recognition

Speech recognition technology has come a long way in recent years and can now be used to transcribe, caption, and even translate video content. For coaches who work with clients all over the world, this can be a game-changer. The video translation service [Happy Scribe](https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwizqKeUkOL9AhUXrdUKHRvZDE4YABAAGgJ3cw&ohost=www.google.com&cid=CAESa-D2Sf8GAJLarUk-fJ7QnWCEuujITOeprwthhjN7Rxg7nRMEn-HAlvQtN3i7kSgiVdMpnZNjADzM_dqtWwXPPRKEDjAA2t5TbkkDzhI33lfsdEpzLoHO_gxZr0ZbXnKh2fKsdikjh_70QOfk&sig=AOD64_1vi2Gk6jTrRc6vyYGiogwNXwSCvw&q&adurl&ved=2ahUKEwjNrKGUkOL9AhXYT6QEHTteAqIQ0Qx6BAgIEAE) uses AI to automatically transcribe and translate video content into multiple languages, making it easier for coaches to reach a global audience.



### Virtual assistants

Virtual assistants like Siri, Alexa, and Google Assistant have become increasingly popular in recent years, and AI can be a useful tool for online coaches. By integrating with AI-powered video production tools, coaches can use virtual assistants to automate tasks like video editing, transcriptions, and more. 



For instance, the video editing software [Lumen5](https://lumen5.com/) allows users to create videos using a virtual assistant called 'Videobot,' which can assist with tasks like choosing images and text overlays.



### Automated video creation

Finally, AI can be used to automate the entire process of video creation. For coaches who don't have the time or resources to create video content themselves, AI-powered tools like [Animoto](https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwjRu5fRkOL9AhWHkNUKHSmODwIYABAAGgJ3cw&ohost=www.google.com&cid=CAESa-D2VecmCMRaneCuSGEMVg1glXmaR8qTcJLnB0Mr6-3xYzTpegFy-FLGvz42IIEpGpoK0qBE-fAwPNlY-MWDtD0LnN8pc5LGXetpMZP-RO20dtOqID1hgoyMejRxab3XnEKCqgzaT76TeJa0&sig=AOD64_2_gDJBct8YnbG8rEf9PXaZf-YQ5g&q&adurl&ved=2ahUKEwjQzJHRkOL9AhWicKQEHQG7DRsQ0Qx6BAgJEAE) can generate videos automatically based on a set of inputs such as text, images, and music. 



While these videos may not be as polished or professional-looking as those created by human professionals, they can be a useful tool for coaches who need to create large volumes of content quickly.



## The advantages of utilizing AI in Online Coaching

Online coaches can benefit greatly from automation by utilizing AI, getting tools like ChatGPT to write social media content, or using design tools to create Instagram carousel content. It can also be used to write video scripts and come up with content ideas. 



Clearly put, those that overlook the advantages of AI will be left behind! AI can increase your profitability if you're great at what you do and have sound judgment; the key is to use it wisely. Although you can still make all the final decisions, let AI carry out all the tedious tasks.



## Videohaus has you covered!

Videohaus is at the forefront of AI video technology, using the best of the latest innovations to make video production easy for our coach clients! Just get in touch to learn more about how we can help you grow your coaching business!

Online coaching requires high-quality video content that engages and communicates effectively with an audience. Learn how AI tools can revolutionize the way online coaches work, including automated video editing, transcription, personalization, speech recognition, virtual assistants, and automated video creation. Discover how VideoHaus can help you take advantage of AI video technology to grow your coaching business.

How AI Can Help Online Coaches with Video Production

In today's fast-paced business world, creating and uploading B2B content has become an essential part of any marketing strategy. But with so much content out there and with designing their marketing plan, marketers have a lot to balance between the need for creativity, financial constraints, and channel selections. 



How can you ensure that your content stands out and reaches the right audience? 



In this blog post, we'll explore some of the best practices for creating and uploading B2B content and elucidate examples of successful strategies.



## B2B marketing: What is it?

Any marketing tactic or piece of content that is targeted towards a company or organization is known as B2B (business-to-business) marketing. B2B marketing methods are often used by firms that sell their goods or services to other businesses or organizations rather than to consumers.



The goal of B2B marketing is to increase brand awareness among other businesses, sell them on the benefits of your goods or service, and turn them into clients.



## The Best Practices For B2B Content

The following are some of the best practices for creating and uploading B2B content:



### Understand your target audience

Before creating any content, it's important to understand your target audience. What are their pain points, needs, and goals? What kind of content do they consume, and where do they consume it? By understanding your audience, you can tailor your content to their specific needs and preferences, increasing the chances that they will engage with it.



One example of a company that has successfully targeted its B2B content is [HubSpot](https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwj6uZn9luL9AhXQEQYAHatGAXcYABAAGgJ3cw&ohost=www.google.com&cid=CAESa-D2-6yvdQGQ4lO8Eg_KbxWsg_LMwh4su1Z3-teei4k3qGRc5nKQF5qIO6ijxam8sg0gtmB2M6GDWDyq0tftu_Ezy-qjttpKVQH2qb7gtoMObw050blBE9TRrfoootTPW93IAClUV-rDUHkr&sig=AOD64_2BOX5o3S9oaxEdCSOal7WLUrOhJA&q&adurl&ved=2ahUKEwjupJT9luL9AhW7UaQEHXaoBLwQ0Qx6BAgJEAE). HubSpot's blog is a great example of content that is tailored to its target audience - marketers and business owners who are looking to grow their businesses. The blog provides valuable insights and advice on topics like inbound marketing, SEO, and social media and is consistently updated with new content that addresses the latest trends and challenges facing marketers.



### Use data to inform your content strategy

In addition to understanding your target audience, it's important to use data to inform your content strategy. By analyzing metrics like website traffic, social media engagement, and email open rates, you can identify which types of content resonate with your audience and adjust your strategy accordingly.



[Hootsuite](https://www.hootsuite.com/), for instance, regularly analyzes its social media engagement metrics to identify which types of content are performing well and uses this data to create more content that resonates with its audience. For example, Hootsuite's social media tips and best practices are consistently popular among its audience, and the company has used this data to create more content in this vein.



### Focus on quality over quantity

In today's content-saturated world, it can be tempting to create as much content as possible in the hopes of reaching a wider audience. However, it's important to remember that quality is more important than quantity. By creating high-quality, engaging content that provides real value to your audience, you can build a loyal following and increase the chances that your content will be shared and engaged with.



[Buffer's](https://buffer.com/) blog exemplarily provides in-depth, well-researched content on topics like social media marketing, productivity, and company culture. While Buffer doesn't publish new content as frequently as some other companies, its content is consistently high-quality and provides real value to its audience.



### Use a variety of content formats

Another best practice for creating and uploading B2B content is to use a variety of content formats. Different formats, such as blog posts, videos, podcasts, and infographics, can help you reach different segments of your audience and provide a more engaging and diverse experience.



[Salesforce's](https://www.salesforce.com/) blog provides a mix of written content, videos, and infographics that address a wide range of topics related to sales, marketing, and customer service. By using a variety of content formats, Salesforce is able to provide a more engaging and diverse experience for its audience.



### Optimize your content for search engines

Finally, it's important to optimize your B2B content for search engines. By using keywords and optimizing your content for search engines, you can increase the chances that your content will be discovered by potential customers who are searching for solutions to their problems.



[Moz's](https://moz.com/) blog is a great example of content that is optimized for search engines. Moz regularly publishes in-depth articles on topics like SEO, link building, and content marketing, and these articles are optimized for relevant keywords and phrases. By using keyword research and optimizing their content for search engines, Moz is able to attract a large and engaged audience of marketers and SEO professionals.



### Promote your content on social media

Once you've created and uploaded your B2B content, it's important to promote it on social media. By sharing your content on social media channels like Twitter, LinkedIn, and Facebook, you can increase the reach of your content and attract more potential customers to your website.



[Mailchimp](https://mailchimp.com/) regularly shares its blog content on social media channels like Twitter and LinkedIn, using eye-catching graphics and headlines to attract clicks and engagement. By promoting its content on social media, Mailchimp is able to reach a wider audience and build its brand as a thought leader in the email marketing space.



### Measure and analyze your results

Finally, it's important to measure and analyze your B2B content results so you can continually refine and improve your strategy. By tracking metrics like website traffic, social media engagement, and conversion rates, you can identify which types of content are resonating with your audience and adjust your strategy accordingly.



[HubSpot](https://www.hubspot.com/) again uses a variety of analytics tools to track metrics like website traffic, social media engagement, and conversion rates and uses this data to refine its content strategy. For example, if a particular blog post is generating a lot of traffic and engagement, HubSpot might create more content on that topic to capitalize on its success.



## Reach Businesses With Videohaus

Marketing is only effective if you consider your audience, and no other audience is as demanding as business clients! If your marketing doesn't explain how your company will benefit theirs, you may need to refocus your B2B marketing efforts. 



You can rework your strategy and record your content in Videohaus, which provides a fully-equipped self-service video studio that promises an easy recording experience and high-quality results! 



Simply reserve your space with Videohaus or reach out to us to discuss our video packages!

Discover the best practices for creating and uploading B2B content to ensure that your content stands out and reaches the right audience. Learn from successful B2B content strategies and examples from top companies.

Best Practices for Creating and Uploading B2B Content: A Guide for Success

In recent years, podcasting has exploded in popularity, with millions of people tuning in to their favorite shows every day. And with the rise of video content on platforms like YouTube and paid streaming services, many podcasters are now looking to repurpose their audio content into engaging video content.



However, editing your video podcast for these platforms can be a challenging task. From deciding on the right format and length to selecting the best clips and visuals to include, there are many factors to consider. 



In this post, we'll explore some best practices for editing your video podcast for YouTube and paid platforms, with plenty of great examples to guide you.



## Plan your format and length

The first step in editing your video podcast is to plan your format and length. Depending on the platform you're using, you may need to create different versions of your video content to fit specific requirements.



For example, on YouTube, it's important to consider the length of your video. According to a study by [Backlinko](https://backlinko.com/youtube-ranking-factors), the average length of a first-page YouTube video is around 14 minutes and 50 seconds. 



This suggests that longer-form content tends to perform well on the platform. However, shorter videos can also be effective, especially if they're highly engaging.



Another important factor to consider is the format of your video. Will you use a static image or a dynamic video to accompany your audio? Will you include captions or subtitles to make your content more accessible?



One example of a company that has successfully adapted its podcast for YouTube is [The Minimalists](https://www.theminimalists.com/). The Minimalists' podcast focuses on living a simpler life and has a large following. 



The team has adapted its podcast into a video format for YouTube, using a static image with captions to accompany the audio. The videos are typically around an hour long and cover a range of topics related to minimalism.



## Focus on engaging visuals

Once you've planned your format and length, it's time to focus on selecting engaging visuals to accompany your audio. While your podcast may be primarily audio-based, visuals can help to keep your audience engaged and interested.



For example, you may want to include graphics, animations, or stock footage that help to illustrate the points you're making in your podcast. You may also want to use b-roll footage or photos that provide context or add interest to your video.



Video podcasts in [NPR's Tiny Desk Concerts](https://www.npr.org/podcasts/510306/tiny-desk-concerts-audio) are a series of video podcasts that feature live music performances in a small, intimate setting. The videos typically feature close-up shots of the performers, as well as shots of the audience and the surroundings. 



By using engaging visuals, Tiny Desk Concerts are able to create a compelling viewing experience that enhances the audio content.



## Cut and edit your podcast for clarity

Another important factor to consider when editing your video podcast is clarity. While you may have recorded a great podcast episode, it's important to cut and edit your content to ensure it's easy to follow and understand.



One way to do this is to remove any parts of your podcast that are repetitive, confusing, or irrelevant. You may also want to add additional narration or explanations to help your audience understand your points.



[TED Talks](https://www.ted.com/talks), for instance, are a series of video podcasts that feature speakers from a wide range of industries and disciplines. 



The videos typically feature close-up shots of the speakers, as well as visuals that help to illustrate their points. By cutting and editing the content for clarity, TED Talks are able to create engaging and informative video content that is easy to follow.



## Add value through additional content

Finally, one way to make your video podcast stand out on YouTube and paid platforms is to add value through additional content. This could include bonus footage, behind-the-scenes content, or interviews with guests.



For example, the [Joe Rogan Experience](https://www.joerogan.com/) podcast has become famous for its lengthy interviews with a wide range of guests, from celebrities to scientists to politicians. When the podcast is repurposed for YouTube, the team often includes additional content, such as behind-the-scenes footage or extended interviews, to add value for viewers.



By including additional content, you can create a more engaging viewing experience for your audience, and help to differentiate your video podcast from others in your niche.



## Optimize your video for search

This will help your content rank higher on YouTube and other search engines, making it more discoverable to potential viewers.



Some best practices for optimizing your video include:

* Adding relevant keywords to your video title and description
* Creating a custom thumbnail that accurately represents your content
* Using tags and categories to help your content appear in relevant search results
* Including a call-to-action in your video to encourage viewers to subscribe, like, and comment on your content
* By optimizing your video podcast for search, you can increase your chances of reaching a wider audience and growing your following on YouTube and other platforms.



## Podcasts With Videohaus

How can you make a podcast that makes you stand out from the competition? Making a video from scratch can feel intimidating, but Videohaus makes it easy! 



Just book your studio space with Videohaus and record your podcasts in our easy, user-friendly studio outfitted with state-of-the-art equipment. 



Videohaus provides the abilities, talent, and resources to actualize your idea for a video, commercial, podcast, or social media campaign with a strong emphasis on high-quality production and client satisfaction!

Repurposing your podcast for YouTube and paid platforms can be a challenging task. In this post, we'll explore best practices for editing your video podcast, including planning your format, selecting engaging visuals, cutting and editing for clarity, adding value through additional content, and optimizing for search.

Videohaus blog tag: "thought-leadership"

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