According to Statista 2023, more than [2.6 billion](https://www.globalmediainsight.com/blog/youtube-users-statistics/#:~:text=According%20to%20Statista%202022%2C%20over,use%20YouTube%20once%20a%20month.) people use YouTube each month!

Knowing when and why to upload your video to YouTube is crucial because it is the most popular social media platform and the second-largest search engine after Google, making it by far the most widely used video platform online today. 

YouTube is undoubtedly a rich source of material and a huge potential market for businesses trying to increase their video marketing.

## What are YouTube Shorts?

Shorts are brief, vertical videos that are up to 60 seconds in length and can be created and uploaded directly from a smartphone. These videos can include music, sound effects, and text overlays to enhance their creative appeal.

## Why now is the perfect time to post Shorts

In recent years, the popularity of short-form video content has skyrocketed. Apps like TikTok and Instagram Reels have gained immense popularity, and YouTube has taken notice. As a result, YouTube has rolled out its own version of short-form video content, YouTube Shorts.

YouTube is pushing Shorts to the forefront of its platform, and for good reason. Shorts have quickly become a key tool for creators to gain more views and subscribers. 

This is because Shorts now has its own dedicated section on the YouTube homepage and in the mobile app. Plus, Shorts are easily shareable across social media platforms, allowing for even more potential reach.

But the benefits of posting Shorts go beyond just increased exposure. Shorts can also help creators to establish their brand and showcase their creativity in a new format. 

Shorts provide an opportunity for creators to experiment with new content ideas and test what resonates with their audience. By creating Shorts that perform well, creators can then expand upon those ideas and create longer-form content that continues to drive views and engagement.

## So, what makes a great YouTube Short? 

There's no one-size-fits-all answer, as the best Shorts can vary depending on the creator and their audience. However, there are a few common elements that many successful Shorts share.

### Visually engaging

This means utilizing eye-catching visuals, including text overlays, graphics, and transitions. The first few seconds of a Short are particularly important, as they will determine whether or not a viewer will continue watching.

### Concise 

With only 60 seconds to work with, every second counts. Creators should aim to get their message across quickly and effectively.

### Leverages trends and music

By using popular songs or following viral trends, creators can tap into existing audiences and increase the chances of their content being discovered.

## Statistics on YouTube Video Reach

Statistics emphasize the importance of YouTube Shorts and videos in general. According to [YouTube Stats of 2023](https://www.globalmediainsight.com/blog/youtube-users-statistics/#country), 7 out of 10 YouTube users use the site to supplement their education, work, or hobbies.

The USA has the platform's second-largest user base, with 246 million users. Brazil (third), Indonesia (fourth), and Mexico (fifth) are the other three nations that made the top 10 list for 2023, with 142, 139, and 81.8 million users, respectively. The largest user base is currently in India, with 467 million users! 

## When should I upload content to YouTube?

Timing is everything. Nevertheless, if you share your videos on YouTube AND publish them wisely, they'll attract more views (up to twice as many) than if you post a video at the wrong time.

Find out when YouTube users are most active on their Analytics page to make sure your posting is in line with their usage patterns. Use those dates to create posts that will reach them the most effectively.

Friday through Saturday as well as Wednesday, display the highest levels of involvement.

The best time to upload a video to YouTube is on Sundays, either earlier in the day (between 8 and 11 am) or later in the day (after 5 pm).

In some circumstances, publishing early in the day on workdays (about 8 am Eastern) enables you to reach both those on the west and east coasts who are taking their lunch breaks.

## Benefits of posting at the right time

Here are some advantages of appropriately scheduling your Shorts videos:

### Improved Engagement

You boost your chances of receiving greater engagement from your audience by posting your Shorts films during times when they are most likely to be viewed. More likes, comments, shares, and subscribers may result from this.

### More Visibility

By timing the release of your Shorts videos, you may improve your channel's exposure and visibility by increasing the likelihood that they will show up in the YouTube app's "Shorts" section.

### Increased Watch Time

You can boost your view time and retention rate by posting your Shorts videos when your audience is most active. This could improve how well your video performs in YouTube's algorithm.

### Improved Analytics

By keeping an eye on the statistics for your Shorts videos, you can work out when it is best to post your videos and change your upload schedule accordingly. Your views, engagement, and overall channel performance can all be improved as a result.

### Improved Revenue

By posting your Shorts videos at the appropriate time, you can increase your ad revenue because more views and engagement mean more money for advertisers. By doing this, you can eventually expand your channel and monetize your own material.

## Shorts With Videohaus

Don’t know where to start? We got you covered! Collaborate with our experienced team at Videohaus to create educational, catchy, and engaging Short-form content! Book a studio space now or get in touch to learn about our video packages!

Learn the dos and don'ts of posting YouTube Shorts and why now is the perfect time to do so. Discover tips on creating great Shorts and the benefits of posting at the right time.

Why NOW is the Right Time to Post YouTube Shorts

Tired of being just another online store among the millions? You’re not the only one! The small business landscape has become incredibly competitive in recent years, and with the rise of e-commerce sites offering everything from clothes and groceries to tools, handcrafted jewelry, and more, it’s getting more difficult to stand out. 



Moreover, shopping has now become an errand rather than a personal experience. 



Fortunately, there's a solution: video. By incorporating video into your online store, you can provide customers with a personalized shopping experience that rivals in-person shopping. In this article, we'll talk about how to use video to enhance your customers' online shopping experience and create a more personal connection with them! 



## Why video is important for the online shopping experience

Video content has become an increasingly important tool for creating a personalized online shopping experience. Unlike static images and text, video lets customers see products in action, providing a more immersive and engaging experience. Additionally, video can be used to showcase a product's unique features, demonstrate its use, and answer common questions. By providing this additional information, customers are better informed about their purchase, which can lead to increased trust and loyalty. 



Video content also allows for a more human connection, allowing customers to see the faces and personalities behind the brand. This personal touch can go a long way in building a customer relationship and making them feel valued. Overall, video can enhance the online shopping experience and make it more enjoyable, informative, and memorable.



## How to Use Video to Personalize the Online Shopping Experience

Online shopping has become an integral part of our lives. However, one of the drawbacks of online shopping is the need for more personalization that customers receive compared to in-person shopping experiences. 



Fortunately, video can be used to create a personalized and engaging online shopping experience that can help you stand out from the competition. Here are some tips on how to use video to personalize the online shopping experience:



### Product demos and reviews

Use video to showcase your products in action and give customers an in-depth look at their features and benefits. You can also create video reviews from satisfied customers to build trust and encourage sales.



### Behind-the-scenes

Give customers a glimpse into the inner workings of your business by creating behind-the-scenes videos. This could include a tour of your facility, employee interviews, or footage of your products being made.



### Virtual consultations

Use video to offer virtual consultations with customers, giving them personalized recommendations and advice on which products would best meet their needs.



### Social media videos

Use video content on your social media channels to showcase your products, provide tutorials, and connect with your customers on a more personal level.



### Video emails

Use video in your email marketing campaigns to provide personalized customer messages. This could include special offers, product recommendations, or a thank you message for their purchase.



## Tips for using video for a good online shopping experience

### Keep it short and sweet

In today's fast-paced world, people need more patience for long, drawn-out videos. Keep your videos short and concise, focusing on your product's key features and benefits.



### Make it visually appealing

Use high-quality visuals, such as clear product shots and vibrant colors, to make your video visually appealing and engaging.



### Be authentic

Showcase your brand's personality in your videos. This can help customers connect with your brand more personal and build trust.



### Use closed captioning

Make sure to include closed captioning or subtitles in your videos, as some customers may be hearing-impaired or prefer to watch videos with the sound off.



### Optimize for mobile

More and more customers are shopping on their mobile devices, so make sure your videos are optimized for mobile viewing. This means ensuring they load quickly and are easy to watch on smaller screens.



### Include a call to action

Remember to include a call to action at the end of your videos, encouraging customers to make a purchase, sign up for your newsletter, or follow you on social media.



By following these tips, you can use video to create a more engaging and personalized online shopping experience for your customers, helping you stand out from the competition and build strong relationships with your audience. With these tips, you can use well-produced video content to take your online shopping experience to the next level.



## Engage and personalize with Videohaus

If you're looking for a professional production company to help you create high-quality videos for your online store, look no further than VideoHaus! 



Our team of experienced videographers and editors can help you create engaging and personalized videos that help you stand out from the competition and connect with your customers on a deeper level. 



Whether you need product demos, behind-the-scenes footage, or social media videos, Videohaus can help you bring your vision to life. Contact us today to learn more about our packages or book a studio space now.

Discover how to use video to create a personalized shopping experience for your customers and stand out in a crowded online marketplace. Learn about product demos, behind-the-scenes footage, virtual consultations, social media videos, and more.

Enhance & Personalize Your Online Store Experience with Video

Videos have become essential for businesses to reach and engage with their audiences. Whether for marketing, training, or internal communications, videos can convey messages more impactful and memorable way than other forms of media.



However, with so many different types of videos available, it can be overwhelming for businesses to know which ones to create.



This article will explore nine types of videos businesses can use to communicate effectively with their audiences and achieve their goals. From explainer videos to customer testimonials, we'll cover a range of video styles and provide examples of how businesses can use them to their advantage. Whether you're a small startup or a large corporation, these videos will help you connect with your audience, increase engagement, and achieve your business objectives.



## Onboarding videos

What is a lead's first impression as a new member of your company's family when they ultimately convert and become a customer? How will you greet them to make them feel at ease? And how will you ensure that they comprehend everything there is to know about what you have to offer? Introducing onboarding videos, which explain to clients the ins and outs of all your products.



These videos assist your clients in getting started with your product on the proper foot. That is why spending extra time polishing the messaging is critical to ensure it is helpful and easy to grasp.



## Company culture videos

Regarding it, business culture videos are the most enjoyable (and the simplest) to make. After all, they are about anything and everything. And we're not talking about your typical business video.



Did you organize a guacamole-making contest for your team one Tuesday during lunch? Make a video of it! Your CEO went to work on a motor scooter? You have no option but to record that.



These videos allow clients to see who you are behind the scenes as individuals and as a corporation. There's no better way to engage with your followers than to give them a behind-the-scenes look inside your office.



You may also utilize these videos to demonstrate to potential workers what your working atmosphere is like. Don't simply tell them about your awesome company culture and list your excellent advantages; show them how it works in reality.



## Video voicemails

Video voicemails are low-cost, high-reward videos that may be used by front-line staff to interact with consumers and leads. Consider these to be jazzed-up versions of phone voicemails. You can swiftly react to a customer's inquiry or introduce yourself to a prospect using only your computer's webcam. You can also include good video thumbnails in the emails, increasing the chances of your customers clicking on the video.



## Sales presentations

Video may be a powerful sales tool, especially if you work with clients worldwide. Using a pre-recorded sales presentation has several advantages, not the least of which involves timing. Emailing back and forth to get anything in the books might slow the sales process.



Using a camera and a screen-recording application like Soapbox to capture a sales presentation might help speed things up. Prospects may view your presentation at leisure, returning to what you said earlier in the pitch and sharing it with colleagues if necessary. Not only will they appreciate your work and thoughtfulness, but they will also be able to obtain more of the information they want right away.



## Product videos

Do you market a product or service that is difficult to describe succinctly? Or you've done sufficient research to know that having a video on your product page boosts visitors' time on the page and, as a result, their probability of converting.



Product videos demonstrate the advantages and benefits of your product and how it works, all while captivating your audience. They're especially useful for customers who are in the awareness or contemplation stages of the buyer's journey and want a detailed explanation of what you provide.



## Social videos

Whether you choose Facebook, YouTube, Instagram, Twitter, or a mix of the platforms, the videos you post there can attract visitors to your website or stay on your pages to develop brand recognition. Short-form content is thriving on these platforms, and you want to take advantage of this fact to make short, simple, yet powerful video content.



## Teaser videos for social media

There are so many content streams accessible to you and your audience. How will you ever locate and connect with one another? One method is creating videos to promote the same product or campaign. While your primary content may be on your website, your leads and customers will likely be visiting Twitter, Instagram, and Facebook more frequently. Hence, upload teaser videos there and link to the lengthier version to raise exposure.



## Video Series

A high-quality web series used to require months of preparation and a big budget. Today, you can achieve the same results with minimal planning and a rented studio, or even your iPhone if you are crafty enough!



Video series are a great way to encourage your brand's (and business's) long-term growth. Make compelling, episodic video content and let your consumers binge-watch all of your series directly on your website!



## Internal training videos

Everyone, especially new employees, will benefit from a helping hand from time to time. You may save time and frustration by utilizing video to walk new workers through in-depth procedures about how your product and company work. Furthermore, internal training videos are beneficial to every one of your staff, not just new hires.



## Create impactful content with Videohaus

Incorporating video into your business strategy can significantly impact your success. Businesses can effectively communicate with their audience and achieve their goals by utilizing the nine types of videos outlined in this article.



If you want to get started on recording new video content for your business, [book your studio space](https://www.videohaus.co/studios/) at Videohaus now!

Discover nine types of videos that businesses can use for marketing, training, and internal communications. From onboarding videos to product videos and video series, this article provides examples of how to use them to your advantage.

9 Types of Videos All Businesses Can Use

In today's social media landscape, video content reigns supreme. Whether you're a business owner, influencer, or just a casual user, creating engaging video content is essential to capturing and retaining the attention of your audience.



But with so many videos vying for attention, how can you make your content stand out? The key is in the details - by implementing some sneaky tips and tricks, you can take your social media videos from average to exceptional.



In this blog post, we'll explore some simple yet effective ways to enhance your social media videos and create content that truly captivates your audience.



## Why enhancing your social media videos is important

Social media is a powerful tool for connecting with your audience, but with so much content being shared every day, it can be tough to make your videos stand out. Enhancing your social media videos is crucial for the success of your online presence. High-quality, visually appealing videos can increase engagement with your followers and help you stand out in a crowded social media landscape.



## Techniques for enhancing social media videos

By using techniques such as eye-catching visuals, storytelling, and interaction, you can create videos that capture the attention of your audience and build a connection with them. Here are a few sneaky tips to enhance your social media videos and capture the attention of your followers.



### Start with a hook

The first few seconds of your video are crucial for grabbing your audience's attention. Start with something unexpected or visually engaging, like a surprising statistic, a bold statement, or an eye-catching animation. This will make people want to keep watching and see what you have to say.



### Use eye-catching visuals

Visuals play a big role in keeping your audience engaged. Try incorporating animations, graphics, and interesting camera angles into your videos to add an extra layer of interest. You don't need to be a professional designer to make your videos look great – just experiment with different visual elements to see what works best for you.



### Add music or sound effects

Music and sound effects can make a big difference in the impact of your videos. They help set the mood and add an extra layer of emotion to your content. When choosing music, try to find something that fits the tone and subject of your video, and make sure it's not too overpowering.



### Keep it short and sweet

Attention spans are shorter than ever, so it's important to keep your videos short and to the point. Focus on delivering your message clearly and succinctly, and don't be afraid to edit out any unnecessary parts. Aim for videos that are under a minute long – people are more likely to watch them all the way through.



### Use lighting to your advantage

Lighting can greatly affect the mood and quality of your videos. If you're filming indoors, try filming near a window with natural light or using additional lighting equipment. If you're filming outdoors, take advantage of the natural lighting and avoid filming during the middle of the day when the light is harshest.



### Experiment with storytelling

Storytelling is a powerful tool for engaging your audience and building a connection with them. Try using storytelling techniques like using characters, plot, and conflict to make your videos more interesting and memorable.



### Incorporate branded elements

Make sure your videos are on-brand by incorporating elements that are consistent with your visual identity. This could include using a specific color palette, incorporating your logo, or using specific fonts.



### Encourage interaction

Encourage your audience to interact with your videos by asking questions, inviting them to share their own experiences, or encouraging them to engage with you in other ways. This not only helps to build a connection with your audience, but it can also increase the visibility of your videos by making them more shareable.



### Use professional editing software

Professional editing software can make a big difference in the quality of your videos. With editing software, you can easily cut, splice, and add effects to your videos to make them look more polished and professional. Remember, social media is all about experimenting and finding what works best for you and your audience. Try out these tips and see what kind of impact they have on your videos.



## Experiment with Videohaus

Creating high-quality and engaging social media videos is crucial for standing out in today's competitive digital landscape. Implementing the sneaky tips we've discussed in this blog post can make a significant difference in the success of your social media presence.



However, for those who want to take their video content to the next level, working with a fully-equipped video studio like Videohaus can be a game-changer. From professional equipment to experienced videographers and editors, Videohaus can help you create videos that truly captivate your audience.



Experiment with these tips and explore the services of Videohaus to take your social media videos to the next level!

Take your social media videos from average to exceptional with these sneaky tips and tricks! Enhancing your videos is crucial for standing out in today's crowded digital landscape. Experiment with these techniques and consider the services of Videohaus to take your video content to the next level.

Sneaky Tips to Enhance Your Social Media Videos

Creating high-quality video content is essential for any successful content strategy, but it can only be challenging with access to a vast library of resources. One of the most useful tools for content creators is stock footage, which provides a cost-effective and efficient way to enhance your video production.



While some people may view stock footage as a shortcut or a less authentic way to create content, it can be an incredibly useful resource for many projects. This article will explore why it's okay to use stock footage in your video content strategy and how it can benefit your brand.



## Why some people might hesitate to use stock footage

There are a few reasons why some people hesitate to use stock footage in their video content strategy.



### “Generic”

Some people may worry that using stock footage will make their content look generic or unoriginal, as many other creators may use the same footage. Using stock footage may not allow them to create unique content for their brand or message.



### Quality

Some people may be concerned about the stock footage's quality. They may worry that it may not fit well with their own footage or that it might not meet their standards in terms of resolution, lighting, or composition.



### “Shortcut”

Some people may feel that using stock footage is a lazy shortcut and that it doesn't allow them to showcase their own skills as video producers. They may believe that using stock footage goes against the creative process and needs a personal touch that can make a video more engaging.



### Legal concerns

Finally, some people may have ethical concerns about using stock footage, such as whether the footage is legally obtained, whether it represents the right message, or whether it may be culturally insensitive.



While these concerns are understandable, they don't necessarily mean using stock footage is bad. In fact, there are many benefits to using stock footage that can outweigh these concerns.



## What is stock footage?

Stock footage, also known as stock video or b-roll, is a piece of visuals, a clip or shot (often less than one minute, but there are exceptions), that is incorporated in larger video production and was not produced particularly for that project.



These clips might be outtakes from previous productions or archive footage. Yet, an increasing number of people are generating shots solely to sell the rights to other artists for inclusion in larger projects.



These videographers shoot footage with a more basic perspective, shots that might be used in various themes and styles, and then license the clips for usage in larger projects. That's stock footage.



## Even movies use stock footage!

During a recent interview with Filmmaker Magazine, Peter Deming, the cinematographer for The Menu (2022), disclosed that the close-up of the main character’s face at the beginning of the film was not original footage from the Sony VENICE camera they used… it [was stock footage](https://twitter.com/ponysmasher/status/1622692875573297153?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1622692875573297153%7Ctwgr%5E1d50e9dbe860177b9b71b5ad181b299de33226c6%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fnofilmschool.com%2Fopening-shot-the-menu).



The original shot captured by Deming and his team was complex and difficult to obtain. It depicted a 45-degree downward angle shot of a pier with fish oil around it, along with the reflection of people in the water. However, it did not make it to the final cut, as Deming speculates that it may have been off-putting or unpleasant for test screenings.



Deming admits to having concerns about the stock footage used in the film's opening shot, but he also acknowledges that, thematically, it was an ideal way to start the movie. He believes that the technical issues with the footage are not noticeable to the average viewer, and even he did not spot them until the color correction phase.



The use of stock footage is a common practice in the film industry, as it is inexpensive, convenient, and can save time and resources for filmmakers.



Rather than viewing it as a shortcut or a dishonest approach to filmmaking, it should be seen as a valuable resource for filmmakers with limited budgets and tight schedules. Stock footage can provide a safety net for filmmakers, allowing them to focus on more significant aspects of their films.



## Why it's okay for you to use stock footage

### Cost-effectiveness

Creating high-quality video content can be expensive, especially for small businesses and startups with limited budgets. Using stock footage can be a cost-effective way to enhance the quality of your videos without breaking the bank. Stock footage is often priced affordably and readily available from various sources.

### Time-saving

Producing original video content from scratch can be time-consuming and may require specialized equipment or expertise. By using stock footage, small businesses, and startups can save time and focus on other areas of their business, such as marketing, product development, or customer service.

### Variety

Stock footage libraries offer a vast selection of footage from various categories, such as travel, lifestyle, business, and technology. Small companies and startups can add diversity to their video content without creating everything from scratch.

### Quality

Stock footage is often shot by professional filmmakers and videographers, meaning that the footage is high quality and can look just as good as the original footage. This helps small businesses and startups to produce professional-looking video content that can compete with larger businesses.

### Versatility

Stock footage can be used in various ways, from background visuals to b-roll footage to establishing shots. This versatility allows small businesses and startups to create dynamic, engaging videos that can help them stand out in a crowded marketplace.



## Great stock footage libraries

### Pexels

Pexels is a popular free stock footage library that offers a wide range of high-quality videos that are licensed under the Creative Commons Zero (CC0) license, which means they can be used for personal and commercial purposes without attribution. Pexels has a user-friendly interface that makes it easy to search for and download footage, and their library is constantly expanding with new content.

### Videvo

Videvo is another free stock footage library that offers a vast collection of footage, motion graphics, and audio tracks. Videvo has a mix of CC0, and Creative Commons Attribution (CC BY) licensed footage, which means that some of the footage requires attribution. The library is easy to navigate, and you can filter your search results by resolution, frame rate, and duration.

### Shutterstock

Shutterstock is a well-known stock footage library that offers millions of high-quality video clips, images, and music tracks. Their library is one of the largest in the industry, and professional videographers and filmmakers shoot their footage. Shutterstock offers a subscription-based model that allows users to download a set number of footage clips per month or purchase individual clips as needed.

### Adobe Stock

Adobe Stock is a stock footage library that is integrated with the Adobe Creative Suite, making it easy for users to search, preview, and license footage directly from their favorite Adobe applications. Adobe Stock offers a vast collection of high-quality footage, including 4K and HD footage, motion graphics, and templates. Adobe Stock offers both subscription and on-demand pricing models, depending on your usage needs.



Using stock footage is a great way to enhance your video content strategy, regardless of the size of your business. With a wide variety of stock footage libraries available, it's easy to find the right footage for your needs, whether you're looking for travel, lifestyle, or business footage.



## Still want original footage?

We understand that some brands might hold convictions against using stock footage but still want an easy way to produce high-quality video content. Look no further than Videohaus, which provides services from pre-production all the way to post-production, in addition to video strategizing and optimizing!



[Book your studio space now](https://www.videohaus.co/studios/), or get in touch to learn more about our video packages!



<https://www.videohaus.co/studios/>

Learn why using stock footage in your video content strategy can be beneficial, even for small businesses and startups with limited budgets. Discover the advantages of stock footage and the best libraries to find it.

Why It's Okay to Use Stock Footage in Your Video Content Strategy

Testimonials are powerful marketing tools that allow businesses to showcase the positive experiences of their customers and clients. By creating a testimonial video, companies can demonstrate the impact of their products or services and build trust with potential customers. If you're looking to plan the perfect testimonial video for your business, you're in the right place!



In this article, we'll provide tips and tricks on selecting the right customers, creating a compelling script, and producing a high-quality video that accurately reflects your brand.



Whether a small startup or a well-established enterprise, a well-executed testimonial video can hugely impact your marketing efforts and drive conversions.



## Why you need testimonials

It isn't easy to find testimonials. Finding a client with the perfect attitude and voice to represent your business, as well as one who is ready to share their story with you, may be difficult. However, it is worthwhile to obtain these testimonials because of the numerous benefits they provide to your firm. Here are a few reasons why you should use testimonials in your marketing campaigns:



### They increase credibility.

The more real positive things people say about your brand, the more credible it becomes. Consider how you look for new items and services. Do ratings and the approval of genuine consumers impact your decisions? If you answered yes, you are not alone. A Wyzowl survey found that [95% of customers think](https://www.wyzowl.com/testimonials-statistics/) both good and bad reviews affect their shopping decisions.



The greater the number of reviews you have, the more legitimate your firm seems to its target demographic. And the more favorable reviews you get, the more knowledgeable and helpful your brand appears to be.



### Testimonials Build Audience Trust

The more reputable your brand is, the easier it is to gain the trust of your consumers. Increase your audience's trust in your brand by properly gathering and publishing testimonials.



The remarks of regular consumers, as opposed to influencers and celebrities, are more authentic to your audience. If that individual is practically a nobody, there is less chance that your brand will compensate them for their opinion. That's not to suggest you shouldn't use influencer or celebrity testimonies, but they should all be genuine.



In terms of authenticity, producing genuine testimonials is another technique to develop trust. Don't encourage your customers to lavish you with flowery compliments that make your business and products seem larger than life. Instead, ask them about their experiences with utility, quality of life enhancement, and convenience. The more your target audience trusts your brand, the more likely they will become repeat buyers and recommend it to others.



### They Humanize Your Brand

The most effective marketers and marketing teams can tell a good story. However, being an outstanding storyteller only sometimes implies being the person with the stories to tell. It also implies accurately and interestingly relaying other people's stories, as in testimonials.



## Great examples of testimonials

### Number 1- [UI Path](https://youtu.be/MvQfcGabhEU)

The most appealing aspect of this customer testimonial video is that it features an actual consumer discussing the product. An existing customer discussing the product/service is an excellent technique to gain the trust of your prospects. Aside from that, the video information is crisp and clear, and the spectator is clear. Addressing the pain spots is a fantastic addition to the testimonial.



### Number 2- [Slack](https://youtu.be/B6zVzWU95Sw)

Here comes our favorite! Slack has repeatedly demonstrated how to get things done! The video takes an unusual approach, interviewing several people instead of just one. All of these people use the product and are discussing the results they’ve seen since.



Don’t be afraid to try new things. Just make sure it complements your marketing approach.



### Number 3- [Cloudzero](https://www.smartkarrot.com/resources/blog/customer-testimonial-video-examples/)

Before buying a product, your prospects would want to know as much as possible about it. Given this, it is advantageous if your testimonials incorporate these facts. That is exactly what this Cloudzero customer testimonial video accomplishes. It offers tidbits of how the product operates as well as outcomes information. This makes it more enticing.



## Make your testimonial step-by-step

### Identify your target audience.

Determine your ideal customer and what type of testimonial would resonate with them the most. This will help you select customers who can effectively communicate your brand's value proposition.



### Select customers

Choose customers who have had a positive experience with your products or services and are willing to share their stories on camera. Consider customers who have a large following on social media, as this can help increase the reach of your testimonial.



### Create a script

Write a script that highlights the key benefits of your products or services and includes specific examples of how they have positively impacted your customers' lives.



### Plan the filming process.

Decide on the best location to film your testimonials, whether in-person, remotely or a combination of both. Make sure the location is visually appealing and provides a good backdrop for your customer's testimonial.



### Record the video

Ensure that the audio and video quality of your testimonial is top-notch. This may involve using professional lighting and sound equipment or simply making sure the recording is done in a quiet, well-lit location.



### Edit the video

Once you have recorded your testimonials, edit the footage to create a cohesive and engaging video. This may involve trimming or rearranging sections, adding captions or music, and incorporating brand-related graphics and images.



### Promote the video

Share your testimonial video on your website, social media channels, and other relevant platforms to reach your target audience. Consider offering incentives for customers to share your video with their own networks.



## Create effective testimonials with Videohaus

If you're looking for a reliable and experienced production company to help bring your testimonial to life, contact Videohaus with your requirements! With our professional team of videographers and editors, we can help you create a polished and impactful testimonial video that accurately reflects your brand and resonates with your target audience.

Plan the perfect testimonial video for your business with these tips and tricks. Increase credibility, build audience trust, and humanize your brand with high-quality testimonials.

Plan The Perfect Testimonial Video For Your Business

If you want to learn how to use TikTok videos for B2B marketing success, you've come to the right place!



This article will cover what TikTok video is and how you can use it to make various videos, such as social media advertisements, social shorts, and product marketing videos, to promote your B2B business.



We'll also provide some pointers on how to get started using TikTok videos for social media marketing. Let's start by learning more about TikTok.



## Why is TikTok the best marketing tool for B2B businesses?

Because social media platforms do not as readily sway B2B clients, B2B marketing is one of the most difficult marketing methods.



They dislike being sold to; instead, they prefer to be educated and shown a product's worth before making a purchase.



Social media marketing demands more than a snappy headline or a visually appealing design. You must understand your client demographics and how they interact with social media. Your content must appeal to them and generate leads for your company.



## What criteria make TikTok videos an ideal tool for B2B social media marketing?

TikTok has grown in prominence over the previous few years. Let's look into why:



* TikTok has over 200 million active monthly users, making it an appealing marketing channel for B2B firms trying to enhance brand recognition and customer acquisition.
* B2B companies that appeal to millennials frequently utilize the app to make their product or service look relevant and innovative to social media users.
* It enables B2B companies to develop their own viral content.



TikTok For Business provides valuable content creation options for organizations and brands. They may utilize ad tools, track performance data, and obtain audience insights with the business account.



## Tips for creating engaging Tiktok videos for B2B companies

TikTok is well recognized as a platform for Gen Zers to post short, fun videos. However, it is an effective tool for B2B marketers.



In reality, TikTok may be an excellent tool for reaching and engaging your target audience, as well as converting them into brand advocates.



Here are some recommended practices for B2B companies to use when generating social video commercials and social shorts for their digital marketing:



### Number 1- Concise videos

TikTok is all about quick, to-the-point videos. That's great news for B2B marketers, who frequently have much to discuss but not enough time to say it.



With viewers' attention spans shrinking further, a good rule of thumb is to keep ads under 60 seconds long and focused on a single message or call to action.



### Number 2- Use of vertical videos

TikTok is a mobile-first platform. Therefore, you should make vertical videos that consumers can watch on their phones.



Vertical videos are shot in a vertical orientation rather than a horizontal position. They've grown in popularity in recent years as more people want to view films on their phones.



### Number 3- Touch of humor

TikTok is all about having fun and laughing. Incorporating humor into your videos will make you more likely to engage your intended audience.



Of course, this does not imply that you should make a joke about your product or service. However, if you can make your videos enjoyable and entertaining, you will likely attract your intended audience.



### Number 4- Creativity

Because TikTok is a creative platform, users are seeking creative material. If you can be innovative with your social videos, you'll have a better chance of engaging your target audience.



Think beyond the box, be bold, and try new things. The more innovative your social videos are, the more likely they will interest your target audience.



### Number 5- Collaborations with influencers

On TikTok, influencer marketing is an excellent strategy to advertise your B2B product. Look for TikTok users with a huge following related to your product or business.



Collaboration with influencers may help you reach a larger audience and market your product positively.



### Number 6- Re-evaluation

There are several methods for reaching your target audience, but remember that your marketing strategy records the results to discover what works and doesn't.



Several analytics programs are available, but one of the finest is Google Analytics (GA), a free tool for tracking website visitors.



Take note of how many views, likes, or comments your videos have obtained. Looking into your audience's demographics might help you adapt your marketing plan and develop quality content in the future.



## Take Aways

You're always seeking new methods to contact and engage your target audience as a B2B marketer. With the growth of social media, there is an abundance of platforms to select from.



Many companies utilize TikTok for amusement and pleasure, but there's a lot more to this social media site than just posting funny videos.



TikTok is most recognized as a consumer platform, but it may also be utilized for business-to-business social media marketing.



Here are some more reasons:



* TikTok has over 800 million active users globally and is currently a popular site, particularly among younger people.
* TikTok videos are often vertical and brief, making them ideal for developing social media shorts and social video advertisements.



## Should my B2B company use TikTok?

Absolutely! As the B2B field competition heats up, you should be willing to experiment with new approaches to advertise your B2B products, such as compelling product marketing videos. And TikTok is a fantastic platform for doing so!



If you want help with your Tiktok videos, Videohaus is a highly professional and talented production company that offers innovative and effective video solutions. With a skilled team and cutting-edge technology, we consistently deliver high-quality, engaging content that meets the needs and exceeds the expectations of our clients. [Book your studio space here](https://www.videohaus.co/[...lang]/studios/) or contact us to enquire about our video packages!

Learn how to use TikTok videos for B2B marketing success with these 6 tips for creating engaging TikTok videos. Boost brand recognition and customer acquisition with TikTok for Business.

6 Tips for Creating Engaging TikTok Videos for B2B Companies

<div class="new-text">
<p>Videos are always a great way to make a first impression; it’s personal, engaging, and employs the traditional value of face-to-face interactions without actually needing to meet people. The trend of virtual selling has only become more popular with the pandemic, forcing businesses to get creative with their sales techniques and adopt modern means of selling.</p>
<p>Since everybody has moved online, it only makes sense to move your sales funnel completely online too. If you’re just getting started, don’t worry – we’ve got you covered! You can steal these 5 video script templates to make a sale!</p>
<h2>1) Personal Introduction</h2>
<p>Reaching out with a video personalizes the experience and builds trust and authenticity. If you find a prospective client that could greatly benefit from your services, record a video and send it via LinkedIn or email.</p>
<p><img loading="lazy" class="aligncenter size-full wp-image-115" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_389.png" alt="" width="771" height="276" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_389.png 771w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_389-300x107.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_389-768x275.png 768w" sizes="(max-width: 771px) 100vw, 771px"></p>
<h2>2) Follow-up</h2>
<p>Sometimes, the initial message doesn’t get a response. This could be because:</p>
<ul>
<li>You didn’t make your offer clear</li>
<li>You didn’t address a key concern they have</li>
<li>They just got busy.</li>
</ul>
<p>Either way, you can reach out again and offer to solve all their doubts over a quick call.</p>
<p><img loading="lazy" class="aligncenter size-full wp-image-118" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_390.png" alt="" width="774" height="305" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_390.png 774w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_390-300x118.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_390-768x303.png 768w" sizes="(max-width: 774px) 100vw, 774px"></p>
<h2>3) Follow-up right after a phone call.</h2>
<p>Remember to take notes during your call with the prospective client and summarise your conversation in the video! It leaves a great impression and shows you are invested in their success.</p>
<p><img loading="lazy" class="aligncenter size-full wp-image-119" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_391.png" alt="" width="775" height="322" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_391.png 775w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_391-300x125.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_391-768x319.png 768w" sizes="(max-width: 775px) 100vw, 775px"></p>
<h2>4) Follow-up when a client ghosts you after a conversation.</h2>
<p>So you had a conversation that felt promising, but the client went on to ghost you for several months. Rather than letting that lead go cold, reach out again with a message and remind them of the value you provide and how you can help them. Finally, wrap it up with another call to action, encouraging them to move forward with working with you.</p>
<p><img loading="lazy" class="aligncenter size-full wp-image-120" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_392.png" alt="" width="775" height="270" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_392.png 775w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_392-300x105.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_392-768x268.png 768w" sizes="(max-width: 775px) 100vw, 775px"></p>
<h2>5) Post-sales video</h2>
<p>Making the sale doesn’t mean the job is done. You’ve acquired them… now you have to keep them. You can use a post-sales video to upsell your other services, check in on the client’s progress, or introduce them to your other team members who will be working with them.</p>
<h3>Upselling</h3>
<p><img loading="lazy" class="aligncenter size-full wp-image-121" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_393.png" alt="" width="775" height="323" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_393.png 775w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_393-300x125.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_393-768x320.png 768w" sizes="(max-width: 775px) 100vw, 775px"></p>
<h3>Checking in</h3>
<p><img loading="lazy" class="aligncenter size-full wp-image-122" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_394.png" alt="" width="777" height="307" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_394.png 777w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_394-300x119.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_394-768x303.png 768w" sizes="(max-width: 777px) 100vw, 777px"></p>
<p>&nbsp;</p>
    </div>

Videos are always a great way to make a first impression; it’s personal, engaging, and employs the traditional value of face-to-face interactions without actually needing to meet people. The trend of virtual selling has only become more popular with the pandemic, forcing businesses to get creative with their sales techniques and adopt modern means of ...

5 Video Scripts You Can Steal to Make a Sale

Online coaching has become increasingly popular in recent years, allowing experienced coaches to help people all over the world with their expertise. One of the biggest challenges facing online coaches, however, is creating high-quality video content that engages their audience and effectively communicates their message quickly and efficiently. 



But AI tools have revolutionized the way online coaches work, allowing them to produce content faster and more efficiently. But this begs the question: “Is my job as an online coach at risk because of AI?”



Luckily, no! 



AI cannot replace the human touch that online coaches provide. But it will change the way you work forever.



## How AI can help online coaches

### Automated video editing

One of the biggest time sinks for coaches is the process of editing their video content. This includes tasks like cutting clips, adjusting audio levels, and adding music and special effects. 



However, AI-powered video editing tools can streamline this process by automating many of these tasks. For example, Adobe's [Sensei](https://www.adobe.com/uk/sensei.html#:~:text=Sensei%20is%20the%20intelligence%20layer,%2Dtime%2C%20personalised%20customer%20experiences.) technology uses AI to analyze video footage and suggest edits, making it faster and easier for coaches to create polished, professional-looking content.



### Transcription and closed captioning

Creating accurate transcriptions and closed captions for video content can be a time-consuming and laborious process. However, AI-powered tools can automate this task, allowing coaches to focus on other aspects of their business. The [Temi transcription service](https://www.temi.com/) uses AI to transcribe video and audio content with an accuracy rate of over 90%.



### Personalization and customization

Another way in which AI can help online coaches is by personalizing and customizing video content for individual viewers. By analyzing data such as viewing habits, interests, and demographics, AI can help coaches tailor their content to the specific needs and preferences of each viewer. For example, the video hosting platform [Wistia](https://wistia.com/) uses AI-powered video recommendations to suggest content based on viewer behavior, increasing engagement and retention.



### Speech recognition

Speech recognition technology has come a long way in recent years and can now be used to transcribe, caption, and even translate video content. For coaches who work with clients all over the world, this can be a game-changer. The video translation service [Happy Scribe](https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwizqKeUkOL9AhUXrdUKHRvZDE4YABAAGgJ3cw&ohost=www.google.com&cid=CAESa-D2Sf8GAJLarUk-fJ7QnWCEuujITOeprwthhjN7Rxg7nRMEn-HAlvQtN3i7kSgiVdMpnZNjADzM_dqtWwXPPRKEDjAA2t5TbkkDzhI33lfsdEpzLoHO_gxZr0ZbXnKh2fKsdikjh_70QOfk&sig=AOD64_1vi2Gk6jTrRc6vyYGiogwNXwSCvw&q&adurl&ved=2ahUKEwjNrKGUkOL9AhXYT6QEHTteAqIQ0Qx6BAgIEAE) uses AI to automatically transcribe and translate video content into multiple languages, making it easier for coaches to reach a global audience.



### Virtual assistants

Virtual assistants like Siri, Alexa, and Google Assistant have become increasingly popular in recent years, and AI can be a useful tool for online coaches. By integrating with AI-powered video production tools, coaches can use virtual assistants to automate tasks like video editing, transcriptions, and more. 



For instance, the video editing software [Lumen5](https://lumen5.com/) allows users to create videos using a virtual assistant called 'Videobot,' which can assist with tasks like choosing images and text overlays.



### Automated video creation

Finally, AI can be used to automate the entire process of video creation. For coaches who don't have the time or resources to create video content themselves, AI-powered tools like [Animoto](https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwjRu5fRkOL9AhWHkNUKHSmODwIYABAAGgJ3cw&ohost=www.google.com&cid=CAESa-D2VecmCMRaneCuSGEMVg1glXmaR8qTcJLnB0Mr6-3xYzTpegFy-FLGvz42IIEpGpoK0qBE-fAwPNlY-MWDtD0LnN8pc5LGXetpMZP-RO20dtOqID1hgoyMejRxab3XnEKCqgzaT76TeJa0&sig=AOD64_2_gDJBct8YnbG8rEf9PXaZf-YQ5g&q&adurl&ved=2ahUKEwjQzJHRkOL9AhWicKQEHQG7DRsQ0Qx6BAgJEAE) can generate videos automatically based on a set of inputs such as text, images, and music. 



While these videos may not be as polished or professional-looking as those created by human professionals, they can be a useful tool for coaches who need to create large volumes of content quickly.



## The advantages of utilizing AI in Online Coaching

Online coaches can benefit greatly from automation by utilizing AI, getting tools like ChatGPT to write social media content, or using design tools to create Instagram carousel content. It can also be used to write video scripts and come up with content ideas. 



Clearly put, those that overlook the advantages of AI will be left behind! AI can increase your profitability if you're great at what you do and have sound judgment; the key is to use it wisely. Although you can still make all the final decisions, let AI carry out all the tedious tasks.



## Videohaus has you covered!

Videohaus is at the forefront of AI video technology, using the best of the latest innovations to make video production easy for our coach clients! Just get in touch to learn more about how we can help you grow your coaching business!

Online coaching requires high-quality video content that engages and communicates effectively with an audience. Learn how AI tools can revolutionize the way online coaches work, including automated video editing, transcription, personalization, speech recognition, virtual assistants, and automated video creation. Discover how VideoHaus can help you take advantage of AI video technology to grow your coaching business.

How AI Can Help Online Coaches with Video Production

In today's fast-paced business world, creating and uploading B2B content has become an essential part of any marketing strategy. But with so much content out there and with designing their marketing plan, marketers have a lot to balance between the need for creativity, financial constraints, and channel selections. 



How can you ensure that your content stands out and reaches the right audience? 



In this blog post, we'll explore some of the best practices for creating and uploading B2B content and elucidate examples of successful strategies.



## B2B marketing: What is it?

Any marketing tactic or piece of content that is targeted towards a company or organization is known as B2B (business-to-business) marketing. B2B marketing methods are often used by firms that sell their goods or services to other businesses or organizations rather than to consumers.



The goal of B2B marketing is to increase brand awareness among other businesses, sell them on the benefits of your goods or service, and turn them into clients.



## The Best Practices For B2B Content

The following are some of the best practices for creating and uploading B2B content:



### Understand your target audience

Before creating any content, it's important to understand your target audience. What are their pain points, needs, and goals? What kind of content do they consume, and where do they consume it? By understanding your audience, you can tailor your content to their specific needs and preferences, increasing the chances that they will engage with it.



One example of a company that has successfully targeted its B2B content is [HubSpot](https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwj6uZn9luL9AhXQEQYAHatGAXcYABAAGgJ3cw&ohost=www.google.com&cid=CAESa-D2-6yvdQGQ4lO8Eg_KbxWsg_LMwh4su1Z3-teei4k3qGRc5nKQF5qIO6ijxam8sg0gtmB2M6GDWDyq0tftu_Ezy-qjttpKVQH2qb7gtoMObw050blBE9TRrfoootTPW93IAClUV-rDUHkr&sig=AOD64_2BOX5o3S9oaxEdCSOal7WLUrOhJA&q&adurl&ved=2ahUKEwjupJT9luL9AhW7UaQEHXaoBLwQ0Qx6BAgJEAE). HubSpot's blog is a great example of content that is tailored to its target audience - marketers and business owners who are looking to grow their businesses. The blog provides valuable insights and advice on topics like inbound marketing, SEO, and social media and is consistently updated with new content that addresses the latest trends and challenges facing marketers.



### Use data to inform your content strategy

In addition to understanding your target audience, it's important to use data to inform your content strategy. By analyzing metrics like website traffic, social media engagement, and email open rates, you can identify which types of content resonate with your audience and adjust your strategy accordingly.



[Hootsuite](https://www.hootsuite.com/), for instance, regularly analyzes its social media engagement metrics to identify which types of content are performing well and uses this data to create more content that resonates with its audience. For example, Hootsuite's social media tips and best practices are consistently popular among its audience, and the company has used this data to create more content in this vein.



### Focus on quality over quantity

In today's content-saturated world, it can be tempting to create as much content as possible in the hopes of reaching a wider audience. However, it's important to remember that quality is more important than quantity. By creating high-quality, engaging content that provides real value to your audience, you can build a loyal following and increase the chances that your content will be shared and engaged with.



[Buffer's](https://buffer.com/) blog exemplarily provides in-depth, well-researched content on topics like social media marketing, productivity, and company culture. While Buffer doesn't publish new content as frequently as some other companies, its content is consistently high-quality and provides real value to its audience.



### Use a variety of content formats

Another best practice for creating and uploading B2B content is to use a variety of content formats. Different formats, such as blog posts, videos, podcasts, and infographics, can help you reach different segments of your audience and provide a more engaging and diverse experience.



[Salesforce's](https://www.salesforce.com/) blog provides a mix of written content, videos, and infographics that address a wide range of topics related to sales, marketing, and customer service. By using a variety of content formats, Salesforce is able to provide a more engaging and diverse experience for its audience.



### Optimize your content for search engines

Finally, it's important to optimize your B2B content for search engines. By using keywords and optimizing your content for search engines, you can increase the chances that your content will be discovered by potential customers who are searching for solutions to their problems.



[Moz's](https://moz.com/) blog is a great example of content that is optimized for search engines. Moz regularly publishes in-depth articles on topics like SEO, link building, and content marketing, and these articles are optimized for relevant keywords and phrases. By using keyword research and optimizing their content for search engines, Moz is able to attract a large and engaged audience of marketers and SEO professionals.



### Promote your content on social media

Once you've created and uploaded your B2B content, it's important to promote it on social media. By sharing your content on social media channels like Twitter, LinkedIn, and Facebook, you can increase the reach of your content and attract more potential customers to your website.



[Mailchimp](https://mailchimp.com/) regularly shares its blog content on social media channels like Twitter and LinkedIn, using eye-catching graphics and headlines to attract clicks and engagement. By promoting its content on social media, Mailchimp is able to reach a wider audience and build its brand as a thought leader in the email marketing space.



### Measure and analyze your results

Finally, it's important to measure and analyze your B2B content results so you can continually refine and improve your strategy. By tracking metrics like website traffic, social media engagement, and conversion rates, you can identify which types of content are resonating with your audience and adjust your strategy accordingly.



[HubSpot](https://www.hubspot.com/) again uses a variety of analytics tools to track metrics like website traffic, social media engagement, and conversion rates and uses this data to refine its content strategy. For example, if a particular blog post is generating a lot of traffic and engagement, HubSpot might create more content on that topic to capitalize on its success.



## Reach Businesses With Videohaus

Marketing is only effective if you consider your audience, and no other audience is as demanding as business clients! If your marketing doesn't explain how your company will benefit theirs, you may need to refocus your B2B marketing efforts. 



You can rework your strategy and record your content in Videohaus, which provides a fully-equipped self-service video studio that promises an easy recording experience and high-quality results! 



Simply reserve your space with Videohaus or reach out to us to discuss our video packages!

Discover the best practices for creating and uploading B2B content to ensure that your content stands out and reaches the right audience. Learn from successful B2B content strategies and examples from top companies.

Best Practices for Creating and Uploading B2B Content: A Guide for Success

In recent years, podcasting has exploded in popularity, with millions of people tuning in to their favorite shows every day. And with the rise of video content on platforms like YouTube and paid streaming services, many podcasters are now looking to repurpose their audio content into engaging video content.



However, editing your video podcast for these platforms can be a challenging task. From deciding on the right format and length to selecting the best clips and visuals to include, there are many factors to consider. 



In this post, we'll explore some best practices for editing your video podcast for YouTube and paid platforms, with plenty of great examples to guide you.



## Plan your format and length

The first step in editing your video podcast is to plan your format and length. Depending on the platform you're using, you may need to create different versions of your video content to fit specific requirements.



For example, on YouTube, it's important to consider the length of your video. According to a study by [Backlinko](https://backlinko.com/youtube-ranking-factors), the average length of a first-page YouTube video is around 14 minutes and 50 seconds. 



This suggests that longer-form content tends to perform well on the platform. However, shorter videos can also be effective, especially if they're highly engaging.



Another important factor to consider is the format of your video. Will you use a static image or a dynamic video to accompany your audio? Will you include captions or subtitles to make your content more accessible?



One example of a company that has successfully adapted its podcast for YouTube is [The Minimalists](https://www.theminimalists.com/). The Minimalists' podcast focuses on living a simpler life and has a large following. 



The team has adapted its podcast into a video format for YouTube, using a static image with captions to accompany the audio. The videos are typically around an hour long and cover a range of topics related to minimalism.



## Focus on engaging visuals

Once you've planned your format and length, it's time to focus on selecting engaging visuals to accompany your audio. While your podcast may be primarily audio-based, visuals can help to keep your audience engaged and interested.



For example, you may want to include graphics, animations, or stock footage that help to illustrate the points you're making in your podcast. You may also want to use b-roll footage or photos that provide context or add interest to your video.



Video podcasts in [NPR's Tiny Desk Concerts](https://www.npr.org/podcasts/510306/tiny-desk-concerts-audio) are a series of video podcasts that feature live music performances in a small, intimate setting. The videos typically feature close-up shots of the performers, as well as shots of the audience and the surroundings. 



By using engaging visuals, Tiny Desk Concerts are able to create a compelling viewing experience that enhances the audio content.



## Cut and edit your podcast for clarity

Another important factor to consider when editing your video podcast is clarity. While you may have recorded a great podcast episode, it's important to cut and edit your content to ensure it's easy to follow and understand.



One way to do this is to remove any parts of your podcast that are repetitive, confusing, or irrelevant. You may also want to add additional narration or explanations to help your audience understand your points.



[TED Talks](https://www.ted.com/talks), for instance, are a series of video podcasts that feature speakers from a wide range of industries and disciplines. 



The videos typically feature close-up shots of the speakers, as well as visuals that help to illustrate their points. By cutting and editing the content for clarity, TED Talks are able to create engaging and informative video content that is easy to follow.



## Add value through additional content

Finally, one way to make your video podcast stand out on YouTube and paid platforms is to add value through additional content. This could include bonus footage, behind-the-scenes content, or interviews with guests.



For example, the [Joe Rogan Experience](https://www.joerogan.com/) podcast has become famous for its lengthy interviews with a wide range of guests, from celebrities to scientists to politicians. When the podcast is repurposed for YouTube, the team often includes additional content, such as behind-the-scenes footage or extended interviews, to add value for viewers.



By including additional content, you can create a more engaging viewing experience for your audience, and help to differentiate your video podcast from others in your niche.



## Optimize your video for search

This will help your content rank higher on YouTube and other search engines, making it more discoverable to potential viewers.



Some best practices for optimizing your video include:

* Adding relevant keywords to your video title and description
* Creating a custom thumbnail that accurately represents your content
* Using tags and categories to help your content appear in relevant search results
* Including a call-to-action in your video to encourage viewers to subscribe, like, and comment on your content
* By optimizing your video podcast for search, you can increase your chances of reaching a wider audience and growing your following on YouTube and other platforms.



## Podcasts With Videohaus

How can you make a podcast that makes you stand out from the competition? Making a video from scratch can feel intimidating, but Videohaus makes it easy! 



Just book your studio space with Videohaus and record your podcasts in our easy, user-friendly studio outfitted with state-of-the-art equipment. 



Videohaus provides the abilities, talent, and resources to actualize your idea for a video, commercial, podcast, or social media campaign with a strong emphasis on high-quality production and client satisfaction!

Repurposing your podcast for YouTube and paid platforms can be a challenging task. In this post, we'll explore best practices for editing your video podcast, including planning your format, selecting engaging visuals, cutting and editing for clarity, adding value through additional content, and optimizing for search.

Videohaus blog tag: "social-media-marketing"

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