<div class="new-text">
Videos are always a great way to make a first impression; it’s personal, engaging, and employs the traditional value of face-to-face interactions without actually needing to meet people. The trend of virtual selling has only become more popular with the pandemic, forcing businesses to get creative with their sales techniques and adopt modern means of selling.
Since everybody has moved online, it only makes sense to move your sales funnel completely online too. If you’re just getting started, don’t worry – we’ve got you covered! You can steal these 5 video script templates to make a sale!
<h2>1) Personal Introduction</h2>
Reaching out with a video personalizes the experience and builds trust and authenticity. If you find a prospective client that could greatly benefit from your services, record a video and send it via LinkedIn or email.
<img loading="lazy" class="aligncenter size-full wp-image-115" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_389.png" alt="" width="771" height="276" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_389.png 771w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_389-300x107.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_389-768x275.png 768w" sizes="(max-width: 771px) 100vw, 771px">
<h2>2) Follow-up</h2>
Sometimes, the initial message doesn’t get a response. This could be because:
<ul>
<li>You didn’t make your offer clear</li>
<li>You didn’t address a key concern they have</li>
<li>They just got busy.</li>
</ul>
Either way, you can reach out again and offer to solve all their doubts over a quick call.
<img loading="lazy" class="aligncenter size-full wp-image-118" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_390.png" alt="" width="774" height="305" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_390.png 774w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_390-300x118.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_390-768x303.png 768w" sizes="(max-width: 774px) 100vw, 774px">
<h2>3) Follow-up right after a phone call.</h2>
Remember to take notes during your call with the prospective client and summarise your conversation in the video! It leaves a great impression and shows you are invested in their success.
<img loading="lazy" class="aligncenter size-full wp-image-119" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_391.png" alt="" width="775" height="322" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_391.png 775w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_391-300x125.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_391-768x319.png 768w" sizes="(max-width: 775px) 100vw, 775px">
<h2>4) Follow-up when a client ghosts you after a conversation.</h2>
So you had a conversation that felt promising, but the client went on to ghost you for several months. Rather than letting that lead go cold, reach out again with a message and remind them of the value you provide and how you can help them. Finally, wrap it up with another call to action, encouraging them to move forward with working with you.
<img loading="lazy" class="aligncenter size-full wp-image-120" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_392.png" alt="" width="775" height="270" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_392.png 775w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_392-300x105.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_392-768x268.png 768w" sizes="(max-width: 775px) 100vw, 775px">
<h2>5) Post-sales video</h2>
Making the sale doesn’t mean the job is done. You’ve acquired them… now you have to keep them. You can use a post-sales video to upsell your other services, check in on the client’s progress, or introduce them to your other team members who will be working with them.
<h3>Upselling</h3>
<img loading="lazy" class="aligncenter size-full wp-image-121" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_393.png" alt="" width="775" height="323" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_393.png 775w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_393-300x125.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_393-768x320.png 768w" sizes="(max-width: 775px) 100vw, 775px">
<h3>Checking in</h3>
<img loading="lazy" class="aligncenter size-full wp-image-122" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_394.png" alt="" width="777" height="307" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_394.png 777w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_394-300x119.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_394-768x303.png 768w" sizes="(max-width: 777px) 100vw, 777px">
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Videos are always a great way to make a first impression; it’s personal, engaging, and employs the traditional value of face-to-face interactions without actually needing to meet people. The trend of virtual selling has only become more popular with the pandemic, forcing businesses to get creative with their sales techniques and adopt modern means of ...

5 Video Scripts You Can Steal to Make a Sale

A product demo video provides insight into the working of your product, which consumers can use to decide whether they want to make the purchase or not. It is a powerful educational tool, and if you are creative enough with it, it can drive traffic and sales immensely.
In fact,<a href="https://www.wyzowl.com/video-marketing-statistics/">86% of businesses use videos as a marketing tool</a>for this exact reason, and 92% of marketers count videos as an important part of their marketing strategy.
These videos vary in style, but 42% of marketers have used live-action videos, while 33% went for animated videos and 15% used screen-recorded videos.
Best Product Demo video examples Some of the best product demo videos are simple, cut through the jargon, and create an emotion that you can resonate with. Regardless of the video style they chose, these videos went to the heart of the product and brought a perspective that was all about you, not them!
SurveyMonkey Style:Animation, screen-recording Duration:1:54 Aim:Explain usage of the product
<a href="https://www.youtube.com/embed/PnET-g7NTao?feature=oembed">Introducing the new SurveyMonkey</a>
In this colorful, fast-paced demo video, SurveyMonkey walks us through all its features and benefits while focusing on ease of use for you, the consumer.
IKEA Style:Live action Duration:0:58 Aim:Introduce a new app
<a href="https://www.youtube.com/embed/UudV1VdFtuQ?feature=oembed">Say Hej to IKEA Place</a>
In less than a minute, IKEA identifies your pain point, shows you how you’ve been dealing with furniture buying till now, and provides a solution. What’s more, they even show you how their new augmented reality app works. They’ve essentially taken everything that makes IKEA great (efficiency, ease of putting furniture together) and put it into a video!
Zoom Style:Live action Duration:0:45 Aim:Explain usage of the product
<a href="https://www.youtube.com/embed/VnyitUU4DUY?feature=oembed">Zoom Meetings</a>
This is a classic example of a great product demo video. You can shoot something like this in one location and get friends or coworkers to film themselves remotely for B-Roll footage. It jumps straight into explaining the features and showing how it works, giving people a good understanding of the platform before investing any money or time in it.
Slack Style:Live action, graphics Duration:1:59 Aim:Explain usage of the product
<a href="https://www.youtube.com/embed/6c7_TpPUpL0?feature=oembed">You&#39;ve Probably Heard of Slack</a>
This video can also be shot in one location, requiring minimal set design and investment and a little creativity in editing and graphics. Slack is a workplace communication platform that’s great for project management, and this video does a wonderful job of walking you through the features without feeling too information-heavy.
Nespresso Style:Live action Duration:1:19 Aim:Sell a lifestyle
<a href="https://www.youtube.com/embed/Vvp0GXXT9XY?feature=oembed">Nespresso CITIZ&amp;MILK machine</a>
Any video that requires minimal effort, a single location, and relies on a powerful script is a favorite of Videohaus.
Nespresso’s product demo video focuses on the feeling you get when you drink coffee. The image of a perfect countertop with a beautiful espresso machine, a pot filled with espresso pods, and the satisfying whirr sound of the machine pulling an espresso shot all combine to provide the start of a perfect morning. With one location, one table, your product, a green screen, and a good idea, you can create a similar feeling with your product demo!
How to create the perfect product demo video Identify your goal Do you want to get subscriptions? Purchases? Do you aim to educate on your product, introduce a new one, or just create awareness?
These questions are essential to guide the rest of your process. In the case of Nespresso, the company wanted to sell a lifestyle and created a video that would give you the feeling of a coffee connoisseur. The intention of Slack and SurveyMonkey was to show you how easy their platform is to navigate so you consider using them for your work.
So make your goal statement. Example: “After watching my product demo video, I want the viewer to subscribe to my software.”
Identify the audience IKEA’s augmented reality feature is for customers who have been using IKEA for a while now and need a solution to a common problem. Slack’s video is for people unfamiliar with Slack entirely. Who is your video catered to?
Your story and tone will need to change depending on whether someone has purchased your product before and what their problem is. Your duration and how you showcase the product will be dictated by these factors!
Choose between live-action or animation It all depends on your offering. Animation is a great way to show a walkthrough of using software or introducing a new feature, but live-action provides a human feel to the video. Imagine the Nespresso video if it were animated… not quite the same experience, is it? Platforms like SurveyMonkey and Duolingo might require animation due to their branding, while Skillshare, Slack, and Nespresso, which aim to make your life better, will go for live-action.
Structure and script Are you telling a story? Are you only showcasing new features? Or hitting on a pain point and offering a solution? Again, this will depend on the goal of your video. If you’re lost on how to start, reach out to our experts, who will help you write and plan your video from pre-production to post-production!
\*Shoot!\* This won’t be as relevant if you’re going with an animated video. However, if you’ve chosen to go with a live-action video, all you need now is a location, your script, and a cameraman to create the perfect product demo video.

Finally, once you’re done shooting, editing, and finalizing the video, you can work on creating a marketing plan to decide where you will publish it. YouTube, your landing page, and email newsletters, are all good options for distribution!
As consumers look for more video content to learn about new products and services, employing videos in your marketing strategy will only help you grow and attract new customers. Ready to create your product demo video?<a href="https://www.videohaus.co/">Get started with Videohaus!</a>

You can make an effective product demo video that drives sales if you identify your goal and audience, pick the right format (live-action or animation), and structure your story based on the problem you solve.

Create the Perfect Product Demo Video

Now, creating a website is less about showcasing your product and more about providing an experience to the visitor. This means each time someone sees your website landing page they should feel entertained through the use of audio, video, and graphics while perfectly understanding your brand values and connecting with your product or service.
That’s a rather tall to-do list!
Hitting the right points each time can be difficult, as there is no one set formula that works for everyone. If you’re trying to drive sales, generate new leads, or get a new sign-up, ditch the text and make the perfect landing page video with us!
**Why do I need a landing page video?** Landing page videos increase the time visitors spend on your website, improve your ranking on Google search, bump up your engagement, and ultimately turn your visitors into loyal customers. In fact, landing page videos are responsible for 86% of conversions.
The right video will engage and educate while remaining brief and effective. How can you do that?
6 Tips for the Perfect Landing Page Video 1. Address the problem If your product or service solves a key problem for your customers or industry, mention that immediately. Let your visitors know you understand the problem and answer the exact question they might be asking. Why should they sign up with you or buy from you? Because you have the solution they need!
Use that momentum to then guide the visitor to the sales process.
2. Humanise your business You have a precious 8 seconds before visitors bounce from your landing page. You don’t want to waste them by peppering in tons of industry jargon they don’t care about. Rather than showing off the prowess of your startup, focus on how you make lives easier or better. Remember, it’s not about the product but the result. The result rarely has jargon!
3. Tell a story Many people have likely faced the problem you are solving. Rather than informing your ideal customer what you can do, show them what you have already achieved! Use your landing page video to tell the tale of a customer who is “just like you” but found a better way thanks to your product. If you tell it well, you can create an emotional reaction that will further push your visitors to go through your offering.
4. Make it high quality You have 8 seconds to keep or lose visitors to your website. Since this is essentially your first impression with a customer, use a camera that shoots in High Definition and make sure you have a good audio setup. Videohaus is equipped with state-of-the-art audio and video equipment with several background options and a green screen, instantly upping your landing page video quality.
You also want to give some effort to the editing process to ensure the product or service looks its absolute best!
5. Write a script Recording a video that will feature on the landing page of your website can feel like a lot of pressure, so make it easy on yourself. Rather than improvising, spend some time listing the points you want to cover and weaving them into an entertaining, educational, 50-second-long script that you can simply read off a teleprompter. You will appear professional and prepared and won’t miss any of the exciting features you’re bringing your customers!
6. Add a call to action (CTA) to your videos Once you have provided your customer with clarity on your offering and how you can help, be sure to include a clear call to action in your landing page video. The CTA will depend on what kind of campaign you are running and what you’d like them to do; this could mean subscribing to your newsletter, signing up for a service, buying a product, or whatever is applicable. Providing direction is key to a good website landing page video!
**BONUS TIP!
7. Make custom videos and landing pages for different visitors Some visitors will find you through a campaign, while others will simply find you via Google Search. Tailor your landing pages and videos based on where the traffic is coming from to address the specific client’s needs.
In some cases, your startup may offer a similar service to both large enterprises and individuals, and their needs would differ when they look at your offerings. The enterprise would look for a more professional approach and want your startup to understand its pain points at a corporate level. The individual would like a more casual and personal approach.
When you are able to cater to these markets, you show a desire for true connection and authenticity, which will increase trust in your brand.
**Create your landing page video!** You can use our state-of-the-art video studio based in Zurich to create the perfect landing page video to start drawing in visitors and turning them into customers!<a href="https://videohaus.co/">Book now</a>or contact us if you have questions!

The perfect landing page video addresses the problem head-on, humanises your business, tells a story, and wraps it up with a call to action (CTA).

The Perfect Landing Page Video

Fintech can be a dry subject for some. From a consumer’s point of view, any company or subject to do with finance can quickly get intimidating or boring (sorry!). If you are a fintech company looking to engage consumers or other businesses, videos can help explain your product or service better.
This blog post will cover why your fintech startup needs to pivot to video content and provide some ideas on content you can create!
Why Fintechs need to create videos Fintechs are incredibly niche, catering to certain specific issues in their space. The problem is there are too many of them doing similar things, making fintech startups interchangeable in the minds of people. In that respect, general tech startups and SaaS platforms have it easier, especially since they are more likely to be B2B-oriented, which is easier to segment than a B2C company. The other problem is that fintechs compete with traditional banks and banking services; forcing consumers to pivot from long-standing institutions can be quite challenging.
This is why you need to change your marketing strategy and which platforms you present yourself.
Videos retain attention Humans will always prefer visuals over text when learning something new. Videos combine movement, sound, text, and images, allowing you to pack greater value in one minute than a 1000-word article. That’s why it’s said that a 1-minute video is equal to 1.8 million words.
Videos build trust Companies that prefer to stay out of touch and not appear on social media create a sense of mistrust among the public. Videos allow you to connect with your audience on a more personal level, starting a conversation about their needs and how you can help. Marketing isn’t just about making a sale; it’s about retaining them as a client and building loyalty. Live-action videos foster trust and authenticity.
You can stand out Investment, savings, insurance, and retirement aren’t the most exciting topics to discuss, and graphs and pie charts are instantly off-putting. With videos, you can break down complex ideas into simple language, providing consumers with the information they need without bogging them down with jargon.
Fintech content ideas Millennials will make up 75% of the workforce by 2025, and the crowd is traditionally put off by discussions around finance and money management. At least, that was the consensus. The truth is that 45% of millennials want financial services that help them better handle and invest their money, but 37% aren’t able to find access to good educational resources or help.
That’s why the focus needs to be on educating.
Product overview videos This video simply explains what you do and how it benefits your ideal customer. The purpose isn’t to close the sale but to intrigue them and push them further down the funnel. State your main purpose, why your solution is the most effective one, and wrap it up with a call to action (CTA).
Product demos A demo video walks your customer through the process of using the product. Depending on your business model and the entities you deal with, this may need to be personalized. Even if you choose to make a general video addressing your audience’s questions, it makes a world of difference!
Case studies Case studies communicate the effectiveness of your products and provide a more data-focused approach for your consumers that prefer numbers and facts. You can get more technical in these videos while communicating how your product helped someone else achieve something.
Client testimonials Not to be confused with case studies, testimonials are less technical and focused purely on emotion. While case studies provide hard data, testimonials are a much-needed human element that people look for when making a decision to purchase something.
Fintech explainer videos A talking-head style explainer video with graphics makes introducing key innovations in the fintech sector exciting and more understandable. It combines education and entertainment, making it a worthy investment that both your customers and potential investors can enjoy.
Webinars and live streaming Webinars and live streaming have become popular during the pandemic, and they are definitely here to stay. The aim here is to establish your startup as an authority and educate the audience. Your focus in a webinar or live stream isn’t to sell your product but to address problems and answer questions… the more you command authority in the space, the more people will trust you and your startup.
**Make your first fintech video with us!** Videohaus caters to the video needs of every industry and creator with a fully equipped, state-of-the-art video studio. Our team of writers, video technicians, video editors, and content strategists can also help you navigate the world of video content creation and curate content for your company. You can<a href="https://videohaus.co/">book your slot</a>for the studio now or contact us if you have questions!

Fintech can be a dry subject for some. From a consumer’s point of view, any company or subject to do with finance can quickly get intimidating or boring (sorry!). If you are a fintech company looking to engage consumers or other businesses, videos can help explain your product or service better. This blog post will

Why your Fintech Startup Needs Videos

Video marketing is a powerful way to engage and attract customers. According to<a href="https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/?sh=2c852dbf6b53">Forbes</a>, 90% of customers have said product videos help them make purchasing decisions.
A good video marketing strategy is now the difference between being huge and being unknown. Videos are all over the place, and the trend began way back when Instagram first transitioned from being a photo app to a video-dominated app.
Video marketing is a powerful way to engage and attract customers, and they are proven to be far more effective than blogs, brochures, and banners.
As a startup, you have the chance to create easily digestible, highly educational video content. Here are 5 reasons you should start now!
1. Brand Recall When you use the right tone, branding, and graphics, you create an image in your viewers’ minds. Each time any element from your video pops up, viewers will automatically link it to your startup! Seeing as how a majority of the population (66% to be exact!) is visual learners, using video and audio to create an impact helps increase brand recall significantly!
2. Increase Conversions Videos are a proven way to increase your conversion rates. In fact, in a study conducted by Forbes on video marketing, it was found that:
<ul>
<li>A third of all the time people spend online is dedicated to watching videos.</li>
<li>59% of company decision-makers would rather watch a video than read an article or blog post.</li>
<li>Adding a video to marketing emails can boost click-through rates by 200-300%.</li>
<li>90% of customers report that product videos help them make purchasing decisions.</li>
<li>64% of customers are more likely to buy a product online after watching a video about it.</li>
<li>Embedding videos in landing pages can increase conversion rates by 80%.</li>
</ul>
Whether it’s an explainer video, an interview, an unboxing or demo video, or even a short clip introducing the product, your customers feel like videos do a better job of explaining your startup. If you’re selling a product, videos also give the buyer a chance to see the product in action and assess the final result of using your product for themselves.
And if you don’t know where to start, you can begin by making a simple landing page video, which is responsible for 80% of conversion rates, according to Forbes.
**3. Video marketing is cheap.** Not only is video the best strategy to get on the screen and minds of millions of people simultaneously, but it is also significantly cheaper than hiring brand managers, telemarketers, advertisers, and salespersons. Videos are also a convenient way for your viewers to absorb new content, and they cover a wider market size.
**4. Videos create a connection.** Marketing today is no longer about the best or the cheapest product; it’s about the experience. Audiences that feel truly connected to the brand and understood by it become your repeat customers. You can create this connection via videos on Instagram, Facebook, and TikTok to give real-time updates on what’s happening behind the scenes. Whether it’s a “how it’s made” clip or a “get to know us” reel, these efforts show your audience you’re genuinely interested in retaining them. The resulting emotional investment will make them your loyal customers!
**5. Videos keep it simple!** Videos are the easiest thing to navigate when looking for an answer. Think about it; when you want to learn how to stick your wallpaper or make a Chinese stir fry, how do you prefer to absorb this information? Through videos or blogs?
Videos provide all the information in a simple, visually dynamic, and engaging manner within a few minutes. It’s no surprise that more people would prefer to watch a video to learn about a product or service rather than read about it. When done correctly with the right pacing, editing, and keywords, you can be quick, entertaining, helpful, and easy to find online.
Build your video marketing strategy If you are just getting started with your video content creation journey, the task can feel quite daunting! Videohaus works with a team of writers, video technicians, video editors, and strategists who can help you:
<ol>
<li>Understand your audience\</li>
<li>Create campaign goals\</li>
<li>Write, record, and edit your videos\</li>
<li>Optimize your content for different channels</li>
</ol>
Get in touch with our team to discuss your needs!

Video marketing is a powerful way to engage and attract customers. According to Forbes, 90% of customers have said product videos help them make purchasing decisions. A good video marketing strategy is now the difference between being huge and being unknown. Videos are all over the place, and the trend began way back when Instagram

Why Your Startup Needs Videos

When you book a studio to shoot video content, you want to make the most out of your time there, and that requires planning.
The similarity between you and movie directors is that you’re both trying to tell a story. Sure, one is about a product, and one is about a protagonist, but the aim of both is to connect with your audience. So you want to make a script that’s effective, ensuring a high-quality video as the end product.
Here is how you can begin scriptwriting for your videos:
1 – Brief and outline It sounds basic, but it’s the most important step. It will dictate your outline and how you fill the gaps, and this stage will also set the tone for the rest of your video. At this stage, you want to answer the following questions:
<ul>
<li>What is the goal of your video?</li>
<li>Who is your audience for the video?</li>
<li>What should viewers learn about you by the end of the video?</li>
<li>What call-to-actions do you want to include?</li>
</ul>
So when we plot for, say, scriptwriting a video for a law firm, this is how we would answer the above questions:
<ul>
<li>What is the goal of your video? – To educate viewers on inheritance law in Switzerland.</li>
<li>Who is your audience for the video? – Older individuals who are looking to write their will.</li>
<li>What should viewers learn about you by the end of the video? – How the firm can help individuals writing their will and next of kin facing issues with inheritance.</li>
<li>What call-to-actions do you want to include? – Asking viewers to contact us for a free 15-minute consultation.</li>
</ul>
2 – Write conversationally The way you speak is very different from the way you write. Recognize the difference between prepared and rehearsed speech and casual, conversational speech. Your audience will find it difficult to connect with you if it looks like you’re reading from a book.
Example: “Swiss inheritance law enforces forced heirship rules, implying that certain relatives may not be disinherited despite what the will states” – Formal, belongs in a book or article.
“Switzerland has something called forced heirship, which means that certain relatives cannot have assets or property taken away from them, regardless of what’s in the will” – Informal, conversational.
3 – Write for your audience and platform YouTube videos require more research and insights as opposed to an Instagram reel. You might even adjust your tone and approach to be more upbeat for your audience on Instagram while staying serious on YouTube. Write your script for the platform, and if you plan to repurpose the same content, keep the tone on neutral ground!
**4 – Script your B-Roll and supporting visuals.** If you’re going for a behind-the-scenes raw footage feel to your video, script in the shots you want to take. Whether it’s you preparing for an interview, welcoming the guest as they enter the Videohaus studio, pouring a coffee, or doing your makeup… scripting it ensures you won’t forget. Additionally, if you plan to present visuals with your video (graphs, charts, images, etc.), script those in too as reference points for you and your video editor.
Finally, run through your copy a few times before hopping on camera!

If you find scriptwriting to be too tedious or time-consuming, reach out to Videohaus for scriptwriting, video recording, and editing services.

PREPARE FOR YOUR PODCASTS, TALKING-HEADS, AND INTERVIEWS! When you book a studio to shoot video content, you want to make the most out of your time there, and that requires planning. The similarity between you and movie directors is that you’re both trying to tell a story. Sure, one is about a product, and one

How to Write a Video Script

As the food industry continues to evolve, technology plays an increasingly important role in shaping how we think about food. From meal delivery services to food tracking apps, food tech startups are revolutionizing how we consume and interact with food. 



However, with so many food tech startups vying for attention, it can be challenging to stand out. One effective way to do so is through video marketing. 



Here, we will explore some creative and engaging video ideas that your food tech startup can use to showcase your unique brand, highlight your products or services, and connect with your target audience meaningfully. 



Whether you want to increase brand awareness, drive sales, or educate your audience, these video ideas will help you take your food tech startup to the next level. 



## Great Examples of Foodtech Videos

### Beyond Meat

Beyond Meat is a foodtech brand that produces plant-based meat substitutes. Their products are made using innovative food technology that combines plant-based ingredients to create meat alternatives that look, cook, and taste like real meat. 



The brand's focus on sustainability has gained them a following among health-conscious consumers, vegetarians, and vegans, as well as meat-eaters who are looking to reduce their meat consumption for health or environmental reasons. Beyond Meat's foodtech innovations have allowed them to create a product that mimics the nutritional value and texture of traditional animal-based meat products while also providing a more environmentally friendly alternative.



### ChefSteps

ChefSteps is a foodtech brand that provides online cooking classes and recipe tutorials through video content. The brand's videos range from basic cooking techniques to more advanced culinary skills and are designed to help home cooks improve their cooking skills. ChefSteps uses videos to provide an interactive and engaging learning experience for their audience, allowing them to follow along with step-by-step instructions and learn at their own pace.



## 8 Video Ideas for Foodtech Content

### Product Demo 

This type of video is a powerful tool for a food tech startup to showcase its product's key features, benefits, and how it works. By identifying the unique selling points of your product and creating a script that highlights them, you can effectively communicate the value of your product to potential customers.



The video should demonstrate the product in action, showing how it can solve a problem for your target audience. A well-crafted product demo video educates potential customers and showcases your brand's personality and tone, creating a lasting impression and driving interest in your food tech product.



### Recipe Video 

A recipe video is yet another way for a food tech startup to showcase its product as an ingredient in a delicious recipe. By creating a video that incorporates your product, you can demonstrate how it can be used in different dishes while inspiring your audience to try new recipes. 



The recipe video should be visually appealing, easy to follow, and highlight your product's unique flavor or nutritional benefits. By sharing this type of content on social media or your website, you can drive interest in your product and position it as an essential ingredient for home cooks and chefs.



### Brand Video 

A brand video can help food tech startups share their brand story and vision with their audience. By capturing the essence of the startup in a video, you can create a personal connection with your audience and build trust. 



The video should highlight the values and mission of your company, as well as your unique approach to food tech. By sharing your brand story and vision, you can differentiate your startup from competitors and create a lasting impression on potential customers. A well-crafted brand video can also inspire loyalty among existing customers and attract new ones who align with your brand's values.



### Customer Testimonial Video 

Have you considered creating a customer testimonial video for your food tech startup? This type of video is a great way to showcase your product's benefits and value through real-life success stories. By highlighting the experiences of satisfied customers, you can build trust with potential customers. 



The video should include interviews with happy customers, showcasing how your product has improved their lives or businesses. By sharing these authentic stories, you can create an emotional connection with your audience and inspire them to try your product. This type of video is a powerful marketing tool that can help differentiate your food tech startup from the competition and attract new customers.



### Behind-the-Scenes Video 

This type of video provides a glimpse into the making of your product or the sourcing of your ingredients, building trust and transparency with your audience. You can demonstrate your commitment to quality and authenticity by showing your production process. The video should be visually appealing and informative, showcasing the people and processes behind your product. 



By sharing this type of content on social media or your website, you can create a deeper connection with your audience and give them a reason to trust your brand. A behind-the-scenes video can be a powerful marketing tool that sets your food tech startup apart from the competition.



### Educational Video 

Have you thought about creating an educational video for your food tech startup? Such a type of video can position your brand as an authority in the industry and create brand loyalty. You could share information about the nutritional benefits of your product, how it can be incorporated into a healthy diet, or how to make healthier choices when cooking.



By sharing educational content, you can create value for your audience beyond just your product. The video should be informative, visually appealing, and easy to follow. By sharing this content on social media or your website, you can establish your food tech startup as a trusted resource for healthy eating and nutrition.



### Influencer Collaboration

A pro tip is to consider partnering with a food influencer or chef to create a video showcasing their experience using your product. This type of collaboration can increase your reach and exposure among your target audience. 



The video should showcase how the influencer or chef uses your product uniquely and creatively. By sharing this type of content on social media or your website, you can attract new customers who align with the influencer's values and interests. An influencer collaboration can be a powerful marketing tool that helps differentiate your food tech startup from the competition.



### Social Media Stories 

This is a great way to create engagement and keep your audience interested in your food tech startup. You can provide a behind-the-scenes look at your company or tease upcoming products. Social media stories are a quick and easy way to share visual content your audience can consume on the go. By using this format, you can build a connection with your followers and keep the brand on top of your mind. Plus, it's a great way to portray your personality and brand voice.



Incorporating video content into your food tech startup's marketing strategy can help you connect with your audience, build trust, and differentiate your brand. At Videohaus, our experienced production team can help bring your video ideas to life. Contact us today to learn more about how we can help you create high-quality videos that showcase your food tech products and brand.

Looking for creative and engaging video ideas for your food tech startup? Check out this blog post to learn about product demos, recipe videos, brand videos, customer testimonials, educational videos, influencer collaborations, and more.

Video Ideas for Your Foodtech Startup

Attention B2B software businesses! Do you need help differentiating your products and communicating their value to potential clients?



In a crowded market, it's essential to find new and effective ways to capture the attention of your target audience. One powerful solution that's gaining popularity is video pitches. Video allows you to showcase your software's unique features, benefits, and use cases in an engaging, informative, and persuasive way.



In this article, we'll dive into how to use video to pitch your B2B software to potential clients, with practical tips and examples to help you create a compelling video that will grab your audience's attention and drive conversions.



## Importance of video to attract potential clients

Video content has rapidly become an important tool for businesses to attract potential clients for several reasons. Firstly, videos can convey complex ideas and information in an engaging and easily digestible format. In a world where people's attention spans are shorter than ever, video can capture and hold a viewer's attention longer than other forms of content.



Secondly, video allows businesses to showcase their products and services in a way that is visually compelling and memorable. By including demonstrations, testimonials, and case studies in your video pitch, you can give potential clients a deeper understanding of how your software can solve their business challenges and provide value.



Finally, video is a versatile format that can be distributed across various platforms, including social media, email, and websites. By using video content in your marketing strategy, you can attract a wider audience and multiply the chances of attracting potential clients who may have yet to be exposed to your brand.



Overall, video can help businesses to differentiate themselves in a crowded market, communicate their value proposition effectively, and ultimately attract and convert potential clients into loyal customers.



## Use Video to Pitch Your B2B Software

If you're looking to use video to pitch your B2B software to potential clients, here are some tips to help you create a compelling video that drives conversions:



### Define your audience

Before creating your video, you need to understand who your target audience is and what challenges they're facing. This will help you customize your message and ensure your video resonates with potential clients.



### Keep it concise

In today's fast-paced world, attention spans are shorter than ever. Keep your video short and to the point, focusing on your software's most important features and benefits.



### Include demonstrations

Showcasing your software in action is a powerful way to communicate its value to potential clients. Include demonstrations and use cases to help them visualize how your software can solve their business challenges.



### Include testimonials

Testimonials from satisfied customers can help build credibility and trust with potential clients. Include real-life examples of how your software has helped other businesses achieve their goals.



### Choose the right format

You can use many different formats for your video pitch, such as explainer videos, product demos, and customer success stories. Choose the format that best suits your message and audience.



### Optimize for distribution

Once you've created your video pitch, you need to optimize it for distribution across different channels, such as social media, email, and your website. Make sure your video is mobile-friendly and includes clear calls to action to drive conversions.



By following these tips, you can create a video pitch that effectively communicates the value of your B2B software to potential clients, helps you stand out from the competition, and drives conversions.



## What client looks for in B2B software

When considering B2B software, potential clients are typically looking for solutions that can help them improve their business operations, streamline processes, and drive revenue growth. Here are some key factors that potential clients may look for when evaluating B2B software:



### Functionality

The software must provide the necessary features and capabilities to meet the client's specific business needs. Potential clients may evaluate the software's ability to integrate with other systems, automate tasks, and provide real-time analytics and reporting.



### User experience

The software must be intuitive and easy to use, with a user-friendly interface that facilitates user adoption and reduces training time.



### Security and Compliance

B2B software must meet strict security and compliance requirements to protect sensitive data and ensure regulatory compliance.



### Customizability

Clients may look for software that can be easily customized and configured to their business needs rather than a one-size-fits-all solution.



### Scalability

As businesses grow, they need software solutions that can scale with them. Potential clients may evaluate the software's ability to handle large volumes of data and users.



### Customer support

The quality of customer support is crucial for ensuring a positive experience with the software. Potential clients may evaluate the vendor's support offerings, such as training, documentation, and technical assistance.



By considering these factors when developing and marketing B2B software, businesses can better understand and address the needs of potential clients, ultimately leading to greater customer satisfaction and long-term success.



## Pitch with confidence with Videohaus!

Crafting a high-quality video with professional editing and graphics can be a hassle, especially if you’re new to video production. Luckily, Videohaus works with expert writers, technicians, and editors to make the whole process a breeze! Contact us to learn about our video packages, or book your studio space and start recording at Videohaus!

In a crowded market, video pitches can help B2B software businesses differentiate their products and communicate their value effectively. Read on for tips on creating a compelling video pitch that drives conversions.

How to Use Video to Pitch Your B2B Software to Potential Clients

In the world of B2B software, staying up-to-date with the latest tools and technologies can be a daunting task. However, the advent of video tutorials has revolutionized the way businesses approach learning and development.



Video tutorials offer an interactive and engaging way for B2B software users to learn and understand complex features and functions. They are convenient and accessible, allowing users to learn at their own pace.



In this article, we will explore the many benefits of video tutorials for B2B software and why they should be essential to any business's learning and development strategy.



## What is B2B software?

B2B software, or business-to-business software, refers to software products or services designed to meet other businesses' needs rather than individual consumers. These software products are specifically created to help businesses manage and optimize their internal operations, automate their processes, and improve efficiency and productivity.



Examples of B2B software include enterprise resource planning (ERP) systems, customer relationship management (CRM) software, supply chain management (SCM) software, project management software, and human resources management (HRM) software, among others. B2B software is typically more complex and tailored to meet the specific needs of businesses than software designed for individual consumers.



B2B software is an important tool for modern businesses, allowing them to streamline their operations, automate repetitive tasks, and optimize their workflows. With the digitization of business processes, B2B software is becoming increasingly essential for businesses of all sizes and industries to stay competitive in a rapidly changing business landscape.



## What are video tutorials for B2B software?

Video tutorials for B2B software are educational videos that explain how to use a specific software or tool step-by-step. These tutorials are created to help businesses understand and utilize software features more effectively. The videos may cover software installation, configuration, customization, and troubleshooting.



B2B software video tutorials are designed to be easy to follow and typically include visual aids such as screen recordings, animations, and voiceovers to guide users through the learning process. These tutorials can be accessed on-demand, making them a convenient and effective way for businesses to enhance their learning and development strategies.



## Benefits of Video Tutorials for B2B Software

### Convenience

Video tutorials are accessible on-demand, making it easy for businesses to access them whenever they need to learn a new software tool or feature.



### Flexibility

Users can learn at their own pace, rewinding, pausing, and replaying the video as needed to grasp the content fully.



### Visual aids

Video tutorials use visual aids like screen recordings, animations, and graphics, making them easier to follow and understand.



### Increased retention

Research has shown that video content is more engaging and memorable than text-based content, making users more likely to retain the information presented.



### Cost-effective

Video tutorials can be created once and accessed by unlimited users, making them a cost-effective way to train large groups of employees. This is opposed to sending a company representative to hundreds of different offices and training the employees in person.



### Consistency

Video tutorials provide consistent training to all users, ensuring everyone receives the same information and reducing the risk of misunderstandings or errors.



### Time-saving

Video tutorials are an efficient way to learn, reducing the time it takes to master a software tool or feature.



### Scalability

Video tutorials can be scaled to meet the needs of large organizations or remote teams' needs, allowing businesses to train all employees regardless of location.



Overall, video tutorials offer numerous benefits to businesses seeking to enhance their learning and development strategies. They are an effective and efficient way to teach employees how to use B2B software tools and features, ensuring that businesses stay competitive in a constantly evolving digital landscape.



## Tips for a good video tutorial

Here are some tips for creating a good video tutorial for B2B software:



### Start with a clear goal

Define the learning objectives and structure the video tutorial accordingly. It should be easy to follow and logically organized.



### Keep it short and focused

Only create long video tutorials that are easy to follow. Instead, break down the content into shorter, focused videos, each covering a specific topic or feature.



### Use a clear voiceover

Use a clear, confident, and articulate voiceover to explain each step. The narration should be easy to understand, and the tone should be engaging and informative.



### Use visuals

Use visuals like screen recordings, animations, and graphics to illustrate the content and make it easier to follow.



### Provide context

Explain the purpose and significance of each step in the process. This will help users understand the broader context and use the software more effectively.



### Show examples

Provide examples of how the software can be used in real-life scenarios. This will help users see the practical applications of the software and inspire them to use it more effectively.



### Encourage interaction

Include interactive elements like quizzes, polls, or interactive simulations to engage users and make the learning process more interactive.



### Test the tutorial

Before publishing the tutorial, test it thoroughly to ensure the content is accurate, the pacing is right, and there are no technical issues.



Overall, a good video tutorial for B2B software should be informative, engaging, and easy to follow. By following these tips, businesses can create effective video tutorials that help users master complex software tools and feature more quickly and efficiently.



## Educate and engage with Videohaus

Video tutorials are an effective and efficient way for businesses to enhance their learning and development strategies regarding B2B software. By following the tips mentioned in this article, you can create high-quality video tutorials for your B2B software and help users master complex tools and features. Get a jump on recording your content with Videohaus’ self-service, state-of-the-art video studio!

Discover the many benefits of video tutorials for B2B software in this informative blog post. Learn why video tutorials should be an essential part of any business's learning and development strategy, and get expert tips for creating effective video tutorials.

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