Attention B2B software businesses! Do you need help differentiating your products and communicating their value to potential clients?



In a crowded market, it's essential to find new and effective ways to capture the attention of your target audience. One powerful solution that's gaining popularity is video pitches. Video allows you to showcase your software's unique features, benefits, and use cases in an engaging, informative, and persuasive way.



In this article, we'll dive into how to use video to pitch your B2B software to potential clients, with practical tips and examples to help you create a compelling video that will grab your audience's attention and drive conversions.



## Importance of video to attract potential clients

Video content has rapidly become an important tool for businesses to attract potential clients for several reasons. Firstly, videos can convey complex ideas and information in an engaging and easily digestible format. In a world where people's attention spans are shorter than ever, video can capture and hold a viewer's attention longer than other forms of content.



Secondly, video allows businesses to showcase their products and services in a way that is visually compelling and memorable. By including demonstrations, testimonials, and case studies in your video pitch, you can give potential clients a deeper understanding of how your software can solve their business challenges and provide value.



Finally, video is a versatile format that can be distributed across various platforms, including social media, email, and websites. By using video content in your marketing strategy, you can attract a wider audience and multiply the chances of attracting potential clients who may have yet to be exposed to your brand.



Overall, video can help businesses to differentiate themselves in a crowded market, communicate their value proposition effectively, and ultimately attract and convert potential clients into loyal customers.



## Use Video to Pitch Your B2B Software

If you're looking to use video to pitch your B2B software to potential clients, here are some tips to help you create a compelling video that drives conversions:



### Define your audience

Before creating your video, you need to understand who your target audience is and what challenges they're facing. This will help you customize your message and ensure your video resonates with potential clients.



### Keep it concise

In today's fast-paced world, attention spans are shorter than ever. Keep your video short and to the point, focusing on your software's most important features and benefits.



### Include demonstrations

Showcasing your software in action is a powerful way to communicate its value to potential clients. Include demonstrations and use cases to help them visualize how your software can solve their business challenges.



### Include testimonials

Testimonials from satisfied customers can help build credibility and trust with potential clients. Include real-life examples of how your software has helped other businesses achieve their goals.



### Choose the right format

You can use many different formats for your video pitch, such as explainer videos, product demos, and customer success stories. Choose the format that best suits your message and audience.



### Optimize for distribution

Once you've created your video pitch, you need to optimize it for distribution across different channels, such as social media, email, and your website. Make sure your video is mobile-friendly and includes clear calls to action to drive conversions.



By following these tips, you can create a video pitch that effectively communicates the value of your B2B software to potential clients, helps you stand out from the competition, and drives conversions.



## What client looks for in B2B software

When considering B2B software, potential clients are typically looking for solutions that can help them improve their business operations, streamline processes, and drive revenue growth. Here are some key factors that potential clients may look for when evaluating B2B software:



### Functionality

The software must provide the necessary features and capabilities to meet the client's specific business needs. Potential clients may evaluate the software's ability to integrate with other systems, automate tasks, and provide real-time analytics and reporting.



### User experience

The software must be intuitive and easy to use, with a user-friendly interface that facilitates user adoption and reduces training time.



### Security and Compliance

B2B software must meet strict security and compliance requirements to protect sensitive data and ensure regulatory compliance.



### Customizability

Clients may look for software that can be easily customized and configured to their business needs rather than a one-size-fits-all solution.



### Scalability

As businesses grow, they need software solutions that can scale with them. Potential clients may evaluate the software's ability to handle large volumes of data and users.



### Customer support

The quality of customer support is crucial for ensuring a positive experience with the software. Potential clients may evaluate the vendor's support offerings, such as training, documentation, and technical assistance.



By considering these factors when developing and marketing B2B software, businesses can better understand and address the needs of potential clients, ultimately leading to greater customer satisfaction and long-term success.



## Pitch with confidence with Videohaus!

Crafting a high-quality video with professional editing and graphics can be a hassle, especially if you’re new to video production. Luckily, Videohaus works with expert writers, technicians, and editors to make the whole process a breeze! Contact us to learn about our video packages, or book your studio space and start recording at Videohaus!

In a crowded market, video pitches can help B2B software businesses differentiate their products and communicate their value effectively. Read on for tips on creating a compelling video pitch that drives conversions.

How to Use Video to Pitch Your B2B Software to Potential Clients

In the world of B2B software, staying up-to-date with the latest tools and technologies can be a daunting task. However, the advent of video tutorials has revolutionized the way businesses approach learning and development.



Video tutorials offer an interactive and engaging way for B2B software users to learn and understand complex features and functions. They are convenient and accessible, allowing users to learn at their own pace.



In this article, we will explore the many benefits of video tutorials for B2B software and why they should be essential to any business's learning and development strategy.



## What is B2B software?

B2B software, or business-to-business software, refers to software products or services designed to meet other businesses' needs rather than individual consumers. These software products are specifically created to help businesses manage and optimize their internal operations, automate their processes, and improve efficiency and productivity.



Examples of B2B software include enterprise resource planning (ERP) systems, customer relationship management (CRM) software, supply chain management (SCM) software, project management software, and human resources management (HRM) software, among others. B2B software is typically more complex and tailored to meet the specific needs of businesses than software designed for individual consumers.



B2B software is an important tool for modern businesses, allowing them to streamline their operations, automate repetitive tasks, and optimize their workflows. With the digitization of business processes, B2B software is becoming increasingly essential for businesses of all sizes and industries to stay competitive in a rapidly changing business landscape.



## What are video tutorials for B2B software?

Video tutorials for B2B software are educational videos that explain how to use a specific software or tool step-by-step. These tutorials are created to help businesses understand and utilize software features more effectively. The videos may cover software installation, configuration, customization, and troubleshooting.



B2B software video tutorials are designed to be easy to follow and typically include visual aids such as screen recordings, animations, and voiceovers to guide users through the learning process. These tutorials can be accessed on-demand, making them a convenient and effective way for businesses to enhance their learning and development strategies.



## Benefits of Video Tutorials for B2B Software

### Convenience

Video tutorials are accessible on-demand, making it easy for businesses to access them whenever they need to learn a new software tool or feature.



### Flexibility

Users can learn at their own pace, rewinding, pausing, and replaying the video as needed to grasp the content fully.



### Visual aids

Video tutorials use visual aids like screen recordings, animations, and graphics, making them easier to follow and understand.



### Increased retention

Research has shown that video content is more engaging and memorable than text-based content, making users more likely to retain the information presented.



### Cost-effective

Video tutorials can be created once and accessed by unlimited users, making them a cost-effective way to train large groups of employees. This is opposed to sending a company representative to hundreds of different offices and training the employees in person.



### Consistency

Video tutorials provide consistent training to all users, ensuring everyone receives the same information and reducing the risk of misunderstandings or errors.



### Time-saving

Video tutorials are an efficient way to learn, reducing the time it takes to master a software tool or feature.



### Scalability

Video tutorials can be scaled to meet the needs of large organizations or remote teams' needs, allowing businesses to train all employees regardless of location.



Overall, video tutorials offer numerous benefits to businesses seeking to enhance their learning and development strategies. They are an effective and efficient way to teach employees how to use B2B software tools and features, ensuring that businesses stay competitive in a constantly evolving digital landscape.



## Tips for a good video tutorial

Here are some tips for creating a good video tutorial for B2B software:



### Start with a clear goal

Define the learning objectives and structure the video tutorial accordingly. It should be easy to follow and logically organized.



### Keep it short and focused

Only create long video tutorials that are easy to follow. Instead, break down the content into shorter, focused videos, each covering a specific topic or feature.



### Use a clear voiceover

Use a clear, confident, and articulate voiceover to explain each step. The narration should be easy to understand, and the tone should be engaging and informative.



### Use visuals

Use visuals like screen recordings, animations, and graphics to illustrate the content and make it easier to follow.



### Provide context

Explain the purpose and significance of each step in the process. This will help users understand the broader context and use the software more effectively.



### Show examples

Provide examples of how the software can be used in real-life scenarios. This will help users see the practical applications of the software and inspire them to use it more effectively.



### Encourage interaction

Include interactive elements like quizzes, polls, or interactive simulations to engage users and make the learning process more interactive.



### Test the tutorial

Before publishing the tutorial, test it thoroughly to ensure the content is accurate, the pacing is right, and there are no technical issues.



Overall, a good video tutorial for B2B software should be informative, engaging, and easy to follow. By following these tips, businesses can create effective video tutorials that help users master complex software tools and feature more quickly and efficiently.



## Educate and engage with Videohaus

Video tutorials are an effective and efficient way for businesses to enhance their learning and development strategies regarding B2B software. By following the tips mentioned in this article, you can create high-quality video tutorials for your B2B software and help users master complex tools and features. Get a jump on recording your content with Videohaus’ self-service, state-of-the-art video studio!

Discover the many benefits of video tutorials for B2B software in this informative blog post. Learn why video tutorials should be an essential part of any business's learning and development strategy, and get expert tips for creating effective video tutorials.

The Benefits of Video Tutorials for B2B Software

<div class="new-text">
<p>Videos are always a great way to make a first impression; it’s personal, engaging, and employs the traditional value of face-to-face interactions without actually needing to meet people. The trend of virtual selling has only become more popular with the pandemic, forcing businesses to get creative with their sales techniques and adopt modern means of selling.</p>
<p>Since everybody has moved online, it only makes sense to move your sales funnel completely online too. If you’re just getting started, don’t worry – we’ve got you covered! You can steal these 5 video script templates to make a sale!</p>
<h2>1) Personal Introduction</h2>
<p>Reaching out with a video personalizes the experience and builds trust and authenticity. If you find a prospective client that could greatly benefit from your services, record a video and send it via LinkedIn or email.</p>
<p><img loading="lazy" class="aligncenter size-full wp-image-115" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_389.png" alt="" width="771" height="276" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_389.png 771w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_389-300x107.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_389-768x275.png 768w" sizes="(max-width: 771px) 100vw, 771px"></p>
<h2>2) Follow-up</h2>
<p>Sometimes, the initial message doesn’t get a response. This could be because:</p>
<ul>
<li>You didn’t make your offer clear</li>
<li>You didn’t address a key concern they have</li>
<li>They just got busy.</li>
</ul>
<p>Either way, you can reach out again and offer to solve all their doubts over a quick call.</p>
<p><img loading="lazy" class="aligncenter size-full wp-image-118" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_390.png" alt="" width="774" height="305" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_390.png 774w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_390-300x118.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_390-768x303.png 768w" sizes="(max-width: 774px) 100vw, 774px"></p>
<h2>3) Follow-up right after a phone call.</h2>
<p>Remember to take notes during your call with the prospective client and summarise your conversation in the video! It leaves a great impression and shows you are invested in their success.</p>
<p><img loading="lazy" class="aligncenter size-full wp-image-119" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_391.png" alt="" width="775" height="322" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_391.png 775w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_391-300x125.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_391-768x319.png 768w" sizes="(max-width: 775px) 100vw, 775px"></p>
<h2>4) Follow-up when a client ghosts you after a conversation.</h2>
<p>So you had a conversation that felt promising, but the client went on to ghost you for several months. Rather than letting that lead go cold, reach out again with a message and remind them of the value you provide and how you can help them. Finally, wrap it up with another call to action, encouraging them to move forward with working with you.</p>
<p><img loading="lazy" class="aligncenter size-full wp-image-120" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_392.png" alt="" width="775" height="270" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_392.png 775w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_392-300x105.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_392-768x268.png 768w" sizes="(max-width: 775px) 100vw, 775px"></p>
<h2>5) Post-sales video</h2>
<p>Making the sale doesn’t mean the job is done. You’ve acquired them… now you have to keep them. You can use a post-sales video to upsell your other services, check in on the client’s progress, or introduce them to your other team members who will be working with them.</p>
<h3>Upselling</h3>
<p><img loading="lazy" class="aligncenter size-full wp-image-121" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_393.png" alt="" width="775" height="323" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_393.png 775w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_393-300x125.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_393-768x320.png 768w" sizes="(max-width: 775px) 100vw, 775px"></p>
<h3>Checking in</h3>
<p><img loading="lazy" class="aligncenter size-full wp-image-122" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_394.png" alt="" width="777" height="307" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_394.png 777w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_394-300x119.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_394-768x303.png 768w" sizes="(max-width: 777px) 100vw, 777px"></p>
<p>&nbsp;</p>
    </div>

Videos are always a great way to make a first impression; it’s personal, engaging, and employs the traditional value of face-to-face interactions without actually needing to meet people. The trend of virtual selling has only become more popular with the pandemic, forcing businesses to get creative with their sales techniques and adopt modern means of ...

5 Video Scripts You Can Steal to Make a Sale

Online coaching has become increasingly popular in recent years, allowing experienced coaches to help people all over the world with their expertise. One of the biggest challenges facing online coaches, however, is creating high-quality video content that engages their audience and effectively communicates their message quickly and efficiently. 



But AI tools have revolutionized the way online coaches work, allowing them to produce content faster and more efficiently. But this begs the question: “Is my job as an online coach at risk because of AI?”



Luckily, no! 



AI cannot replace the human touch that online coaches provide. But it will change the way you work forever.



## How AI can help online coaches

### Automated video editing

One of the biggest time sinks for coaches is the process of editing their video content. This includes tasks like cutting clips, adjusting audio levels, and adding music and special effects. 



However, AI-powered video editing tools can streamline this process by automating many of these tasks. For example, Adobe's [Sensei](https://www.adobe.com/uk/sensei.html#:~:text=Sensei%20is%20the%20intelligence%20layer,%2Dtime%2C%20personalised%20customer%20experiences.) technology uses AI to analyze video footage and suggest edits, making it faster and easier for coaches to create polished, professional-looking content.



### Transcription and closed captioning

Creating accurate transcriptions and closed captions for video content can be a time-consuming and laborious process. However, AI-powered tools can automate this task, allowing coaches to focus on other aspects of their business. The [Temi transcription service](https://www.temi.com/) uses AI to transcribe video and audio content with an accuracy rate of over 90%.



### Personalization and customization

Another way in which AI can help online coaches is by personalizing and customizing video content for individual viewers. By analyzing data such as viewing habits, interests, and demographics, AI can help coaches tailor their content to the specific needs and preferences of each viewer. For example, the video hosting platform [Wistia](https://wistia.com/) uses AI-powered video recommendations to suggest content based on viewer behavior, increasing engagement and retention.



### Speech recognition

Speech recognition technology has come a long way in recent years and can now be used to transcribe, caption, and even translate video content. For coaches who work with clients all over the world, this can be a game-changer. The video translation service [Happy Scribe](https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwizqKeUkOL9AhUXrdUKHRvZDE4YABAAGgJ3cw&ohost=www.google.com&cid=CAESa-D2Sf8GAJLarUk-fJ7QnWCEuujITOeprwthhjN7Rxg7nRMEn-HAlvQtN3i7kSgiVdMpnZNjADzM_dqtWwXPPRKEDjAA2t5TbkkDzhI33lfsdEpzLoHO_gxZr0ZbXnKh2fKsdikjh_70QOfk&sig=AOD64_1vi2Gk6jTrRc6vyYGiogwNXwSCvw&q&adurl&ved=2ahUKEwjNrKGUkOL9AhXYT6QEHTteAqIQ0Qx6BAgIEAE) uses AI to automatically transcribe and translate video content into multiple languages, making it easier for coaches to reach a global audience.



### Virtual assistants

Virtual assistants like Siri, Alexa, and Google Assistant have become increasingly popular in recent years, and AI can be a useful tool for online coaches. By integrating with AI-powered video production tools, coaches can use virtual assistants to automate tasks like video editing, transcriptions, and more. 



For instance, the video editing software [Lumen5](https://lumen5.com/) allows users to create videos using a virtual assistant called 'Videobot,' which can assist with tasks like choosing images and text overlays.



### Automated video creation

Finally, AI can be used to automate the entire process of video creation. For coaches who don't have the time or resources to create video content themselves, AI-powered tools like [Animoto](https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwjRu5fRkOL9AhWHkNUKHSmODwIYABAAGgJ3cw&ohost=www.google.com&cid=CAESa-D2VecmCMRaneCuSGEMVg1glXmaR8qTcJLnB0Mr6-3xYzTpegFy-FLGvz42IIEpGpoK0qBE-fAwPNlY-MWDtD0LnN8pc5LGXetpMZP-RO20dtOqID1hgoyMejRxab3XnEKCqgzaT76TeJa0&sig=AOD64_2_gDJBct8YnbG8rEf9PXaZf-YQ5g&q&adurl&ved=2ahUKEwjQzJHRkOL9AhWicKQEHQG7DRsQ0Qx6BAgJEAE) can generate videos automatically based on a set of inputs such as text, images, and music. 



While these videos may not be as polished or professional-looking as those created by human professionals, they can be a useful tool for coaches who need to create large volumes of content quickly.



## The advantages of utilizing AI in Online Coaching

Online coaches can benefit greatly from automation by utilizing AI, getting tools like ChatGPT to write social media content, or using design tools to create Instagram carousel content. It can also be used to write video scripts and come up with content ideas. 



Clearly put, those that overlook the advantages of AI will be left behind! AI can increase your profitability if you're great at what you do and have sound judgment; the key is to use it wisely. Although you can still make all the final decisions, let AI carry out all the tedious tasks.



## Videohaus has you covered!

Videohaus is at the forefront of AI video technology, using the best of the latest innovations to make video production easy for our coach clients! Just get in touch to learn more about how we can help you grow your coaching business!

Online coaching requires high-quality video content that engages and communicates effectively with an audience. Learn how AI tools can revolutionize the way online coaches work, including automated video editing, transcription, personalization, speech recognition, virtual assistants, and automated video creation. Discover how VideoHaus can help you take advantage of AI video technology to grow your coaching business.

How AI Can Help Online Coaches with Video Production

In today's fast-paced business world, creating and uploading B2B content has become an essential part of any marketing strategy. But with so much content out there and with designing their marketing plan, marketers have a lot to balance between the need for creativity, financial constraints, and channel selections. 



How can you ensure that your content stands out and reaches the right audience? 



In this blog post, we'll explore some of the best practices for creating and uploading B2B content and elucidate examples of successful strategies.



## B2B marketing: What is it?

Any marketing tactic or piece of content that is targeted towards a company or organization is known as B2B (business-to-business) marketing. B2B marketing methods are often used by firms that sell their goods or services to other businesses or organizations rather than to consumers.



The goal of B2B marketing is to increase brand awareness among other businesses, sell them on the benefits of your goods or service, and turn them into clients.



## The Best Practices For B2B Content

The following are some of the best practices for creating and uploading B2B content:



### Understand your target audience

Before creating any content, it's important to understand your target audience. What are their pain points, needs, and goals? What kind of content do they consume, and where do they consume it? By understanding your audience, you can tailor your content to their specific needs and preferences, increasing the chances that they will engage with it.



One example of a company that has successfully targeted its B2B content is [HubSpot](https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwj6uZn9luL9AhXQEQYAHatGAXcYABAAGgJ3cw&ohost=www.google.com&cid=CAESa-D2-6yvdQGQ4lO8Eg_KbxWsg_LMwh4su1Z3-teei4k3qGRc5nKQF5qIO6ijxam8sg0gtmB2M6GDWDyq0tftu_Ezy-qjttpKVQH2qb7gtoMObw050blBE9TRrfoootTPW93IAClUV-rDUHkr&sig=AOD64_2BOX5o3S9oaxEdCSOal7WLUrOhJA&q&adurl&ved=2ahUKEwjupJT9luL9AhW7UaQEHXaoBLwQ0Qx6BAgJEAE). HubSpot's blog is a great example of content that is tailored to its target audience - marketers and business owners who are looking to grow their businesses. The blog provides valuable insights and advice on topics like inbound marketing, SEO, and social media and is consistently updated with new content that addresses the latest trends and challenges facing marketers.



### Use data to inform your content strategy

In addition to understanding your target audience, it's important to use data to inform your content strategy. By analyzing metrics like website traffic, social media engagement, and email open rates, you can identify which types of content resonate with your audience and adjust your strategy accordingly.



[Hootsuite](https://www.hootsuite.com/), for instance, regularly analyzes its social media engagement metrics to identify which types of content are performing well and uses this data to create more content that resonates with its audience. For example, Hootsuite's social media tips and best practices are consistently popular among its audience, and the company has used this data to create more content in this vein.



### Focus on quality over quantity

In today's content-saturated world, it can be tempting to create as much content as possible in the hopes of reaching a wider audience. However, it's important to remember that quality is more important than quantity. By creating high-quality, engaging content that provides real value to your audience, you can build a loyal following and increase the chances that your content will be shared and engaged with.



[Buffer's](https://buffer.com/) blog exemplarily provides in-depth, well-researched content on topics like social media marketing, productivity, and company culture. While Buffer doesn't publish new content as frequently as some other companies, its content is consistently high-quality and provides real value to its audience.



### Use a variety of content formats

Another best practice for creating and uploading B2B content is to use a variety of content formats. Different formats, such as blog posts, videos, podcasts, and infographics, can help you reach different segments of your audience and provide a more engaging and diverse experience.



[Salesforce's](https://www.salesforce.com/) blog provides a mix of written content, videos, and infographics that address a wide range of topics related to sales, marketing, and customer service. By using a variety of content formats, Salesforce is able to provide a more engaging and diverse experience for its audience.



### Optimize your content for search engines

Finally, it's important to optimize your B2B content for search engines. By using keywords and optimizing your content for search engines, you can increase the chances that your content will be discovered by potential customers who are searching for solutions to their problems.



[Moz's](https://moz.com/) blog is a great example of content that is optimized for search engines. Moz regularly publishes in-depth articles on topics like SEO, link building, and content marketing, and these articles are optimized for relevant keywords and phrases. By using keyword research and optimizing their content for search engines, Moz is able to attract a large and engaged audience of marketers and SEO professionals.



### Promote your content on social media

Once you've created and uploaded your B2B content, it's important to promote it on social media. By sharing your content on social media channels like Twitter, LinkedIn, and Facebook, you can increase the reach of your content and attract more potential customers to your website.



[Mailchimp](https://mailchimp.com/) regularly shares its blog content on social media channels like Twitter and LinkedIn, using eye-catching graphics and headlines to attract clicks and engagement. By promoting its content on social media, Mailchimp is able to reach a wider audience and build its brand as a thought leader in the email marketing space.



### Measure and analyze your results

Finally, it's important to measure and analyze your B2B content results so you can continually refine and improve your strategy. By tracking metrics like website traffic, social media engagement, and conversion rates, you can identify which types of content are resonating with your audience and adjust your strategy accordingly.



[HubSpot](https://www.hubspot.com/) again uses a variety of analytics tools to track metrics like website traffic, social media engagement, and conversion rates and uses this data to refine its content strategy. For example, if a particular blog post is generating a lot of traffic and engagement, HubSpot might create more content on that topic to capitalize on its success.



## Reach Businesses With Videohaus

Marketing is only effective if you consider your audience, and no other audience is as demanding as business clients! If your marketing doesn't explain how your company will benefit theirs, you may need to refocus your B2B marketing efforts. 



You can rework your strategy and record your content in Videohaus, which provides a fully-equipped self-service video studio that promises an easy recording experience and high-quality results! 



Simply reserve your space with Videohaus or reach out to us to discuss our video packages!

Discover the best practices for creating and uploading B2B content to ensure that your content stands out and reaches the right audience. Learn from successful B2B content strategies and examples from top companies.

Best Practices for Creating and Uploading B2B Content: A Guide for Success

In recent years, podcasting has exploded in popularity, with millions of people tuning in to their favorite shows every day. And with the rise of video content on platforms like YouTube and paid streaming services, many podcasters are now looking to repurpose their audio content into engaging video content.



However, editing your video podcast for these platforms can be a challenging task. From deciding on the right format and length to selecting the best clips and visuals to include, there are many factors to consider. 



In this post, we'll explore some best practices for editing your video podcast for YouTube and paid platforms, with plenty of great examples to guide you.



## Plan your format and length

The first step in editing your video podcast is to plan your format and length. Depending on the platform you're using, you may need to create different versions of your video content to fit specific requirements.



For example, on YouTube, it's important to consider the length of your video. According to a study by [Backlinko](https://backlinko.com/youtube-ranking-factors), the average length of a first-page YouTube video is around 14 minutes and 50 seconds. 



This suggests that longer-form content tends to perform well on the platform. However, shorter videos can also be effective, especially if they're highly engaging.



Another important factor to consider is the format of your video. Will you use a static image or a dynamic video to accompany your audio? Will you include captions or subtitles to make your content more accessible?



One example of a company that has successfully adapted its podcast for YouTube is [The Minimalists](https://www.theminimalists.com/). The Minimalists' podcast focuses on living a simpler life and has a large following. 



The team has adapted its podcast into a video format for YouTube, using a static image with captions to accompany the audio. The videos are typically around an hour long and cover a range of topics related to minimalism.



## Focus on engaging visuals

Once you've planned your format and length, it's time to focus on selecting engaging visuals to accompany your audio. While your podcast may be primarily audio-based, visuals can help to keep your audience engaged and interested.



For example, you may want to include graphics, animations, or stock footage that help to illustrate the points you're making in your podcast. You may also want to use b-roll footage or photos that provide context or add interest to your video.



Video podcasts in [NPR's Tiny Desk Concerts](https://www.npr.org/podcasts/510306/tiny-desk-concerts-audio) are a series of video podcasts that feature live music performances in a small, intimate setting. The videos typically feature close-up shots of the performers, as well as shots of the audience and the surroundings. 



By using engaging visuals, Tiny Desk Concerts are able to create a compelling viewing experience that enhances the audio content.



## Cut and edit your podcast for clarity

Another important factor to consider when editing your video podcast is clarity. While you may have recorded a great podcast episode, it's important to cut and edit your content to ensure it's easy to follow and understand.



One way to do this is to remove any parts of your podcast that are repetitive, confusing, or irrelevant. You may also want to add additional narration or explanations to help your audience understand your points.



[TED Talks](https://www.ted.com/talks), for instance, are a series of video podcasts that feature speakers from a wide range of industries and disciplines. 



The videos typically feature close-up shots of the speakers, as well as visuals that help to illustrate their points. By cutting and editing the content for clarity, TED Talks are able to create engaging and informative video content that is easy to follow.



## Add value through additional content

Finally, one way to make your video podcast stand out on YouTube and paid platforms is to add value through additional content. This could include bonus footage, behind-the-scenes content, or interviews with guests.



For example, the [Joe Rogan Experience](https://www.joerogan.com/) podcast has become famous for its lengthy interviews with a wide range of guests, from celebrities to scientists to politicians. When the podcast is repurposed for YouTube, the team often includes additional content, such as behind-the-scenes footage or extended interviews, to add value for viewers.



By including additional content, you can create a more engaging viewing experience for your audience, and help to differentiate your video podcast from others in your niche.



## Optimize your video for search

This will help your content rank higher on YouTube and other search engines, making it more discoverable to potential viewers.



Some best practices for optimizing your video include:

* Adding relevant keywords to your video title and description
* Creating a custom thumbnail that accurately represents your content
* Using tags and categories to help your content appear in relevant search results
* Including a call-to-action in your video to encourage viewers to subscribe, like, and comment on your content
* By optimizing your video podcast for search, you can increase your chances of reaching a wider audience and growing your following on YouTube and other platforms.



## Podcasts With Videohaus

How can you make a podcast that makes you stand out from the competition? Making a video from scratch can feel intimidating, but Videohaus makes it easy! 



Just book your studio space with Videohaus and record your podcasts in our easy, user-friendly studio outfitted with state-of-the-art equipment. 



Videohaus provides the abilities, talent, and resources to actualize your idea for a video, commercial, podcast, or social media campaign with a strong emphasis on high-quality production and client satisfaction!

Repurposing your podcast for YouTube and paid platforms can be a challenging task. In this post, we'll explore best practices for editing your video podcast, including planning your format, selecting engaging visuals, cutting and editing for clarity, adding value through additional content, and optimizing for search.

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