The vast majority of firms continue to use video. In [2023](https://www.wyzowl.com/video-marketing-statistics/), 91% of companies will utilize video as a marketing strategy. However, around [30%](https://www.wyzowl.com/video-marketing-statistics/) of them lack the time to do so and you don't want to be one of them.



For climate tech and clean energy companies dealing with the most pressing issues that we face, the power of video cannot be underestimated. Want to see how? Let’s delve straight into this post, where we’ll discuss 7 video ideas for climate tech and clean energy companies that can help you inspire change and make a positive impact on the world.



## Why is video so important for ClimateTech and Clean Energy?

If you work in the clean energy sector, you are aware of how crucial it is to develop and implement a thorough marketing strategy, one that enables you to comprehend the problems your business is addressing and to meet business objectives is key!



You want to provide high-quality content for your audience that not only establishes your expertise in the renewable energy sector but also builds relationships with them, generates leads, and fosters trust.



There is one obstacle, though.



The renewable energy sector is a fairly specialized one, and the technologies used therein are frequently difficult to comprehend, especially by the general public. Selling these goods and services is a completely different challenge. And that's where videos' power may be most effectively used.



According to a [Wyzowl](https://www.wyzowl.com/video-marketing-statistics/) study, 91% of respondents prefer watching more online videos from 2023 onwards.



Compared to other marketing strategies, video offers a higher return on investment, and 89% of people watching a video have been convinced to buy a product, according to [Wyzowl](https://www.wyzowl.com/video-marketing-statistics/).



Videos can aid in deciphering information and demystifying complicated ideas. Would you rather watch a brief and straightforward film outlining alternative energy and its growth or read a 10-page study on intricate green electricity topics?



The most common decision would be to watch a video. A movie makes it simpler to understand complicated subjects! Like this video from [Green Mountain Energy.](https://www.greenmountainenergy.com/why-renewable-energy/benefits-of-clean-electricity)



The advantages of video marketing are certainly compelling. With video, you have many storytelling and emotional transmission choices as a marketer, both of which are essential to today's promotion of eco-friendly products.



## 7 Types of videos for ClimateTech and Clean Energy Companies



There are several different B2B video marketing strategies that marketers can use. However, the following 7 are the most common video formats for ClimateTech and Clean Energy Companies:



### The Story of Your Company

Every great company has a story, and yours is no exception. Create a narrative to explain an idea to your audience and captivate them with a video that tells a story.



Highlight your mission, vision, and values, and show how your products and services are making a difference in the world. Use interviews with your team members and customers to bring your story to life and make it relatable.



### Explainer Videos

These are a great way to simplify complex concepts and educate your audience about your products and services and also showcase your knowledge in your industry. The general public has no idea what floating wind energy is or how they may utilize items they already have at home to support green energy. That’s where you come in!



Create videos that educate your audience about the latest trends, technologies, and innovations in the clean energy and climate tech space. You can also use animated graphics and engaging visuals to help explain how your products work and how they can benefit your customers.  



These videos are a great way to build trust and establish your company as an authority in your industry. You can also bring in experts, influencers, and celebrities to raise awareness.



### Customer Testimonials

One of the most effective ways to build trust with potential customers is through customer testimonials. Create a video that showcases the success stories of your satisfied customers or positive impacts and achievements your business has had in this industry because of them.



Ask your audience frequently what questions they have about the market and your company. To ask these questions, you can either physically approach individuals you know or utilize the Instagram Stories feature and the question poll within it. You may even have live sessions and compile a list of the questions asked. Interactions like these help you establish your company’s credibility and highlight it to experts.



### Product demos

Use real-life scenarios to demonstrate how indispensable your products are to the world. Social media platforms like YouTube, Facebook, TikTok, and Instagram are great platforms to promote products, so long as you know what format of video works on each platform.



Generally speaking, short form content explodes on YouTube and Instagram, as they are easily consumed and highly shareable.



### Stay current and relevant  

Use well-known regional and local events to promote your items. There are events every single day that you may utilize to advance your marketing goals, from National Earth Day to even Mother’s Day. For example, on Mother's Day, [Direct Energy](https://zh-cn.facebook.com/directenergy/videos/direct-energy-loves-moms/610653849437025/) produced a heart-warming short video indicating their energy. This is a fantastic method to connect renewable energy with a well-known event.



Make sure to include the associated hashtag with your social media posts for increased visibility and interaction.



### Offers and Discounts

Videos can be your friend when announcing offers and discounts while getting you leads and audience engagement. You can also get your products endorsed by a celebrity or influencer and placed in charity events. Videos will do the rest and get your audience’s attention.



### Product FAQs

You can also create a video based on a list of all the frequently asked questions about your product or service. To increase signups and sales, you can even put this movie on your website. 86% of marketers, according to [Wyzowl](https://www.wyzowl.com/video-marketing-statistics/), claim that video has helped them boost website traffic.



## Standout with videohaus

So how can you create a video that sets you apart from your contenders? It may seem challenging to start from scratch while making a video. There are three stages of production requiring large budgets and a lot of labor. But fret not! We got you covered.



Simply reserve your space with Videohaus and use our state-of-the-art video studio equipped with cutting-edge filming technology. With a strong emphasis on high-quality output and client satisfaction, Videohaus offers the skills, talent, and resources to realize your vision for a corporate film, commercial, or social media campaign.

Discover 7 video ideas that can help climate tech and clean energy companies make a positive impact on the world. Learn why video is important in this sector, and how it can help you build trust, educate your audience, and establish your authority in the industry.

7 Video Ideas for ClimateTech and Clean Energy Companies

Videos have become essential for businesses to reach and engage with their audiences. Whether for marketing, training, or internal communications, videos can convey messages more impactful and memorable way than other forms of media.



However, with so many different types of videos available, it can be overwhelming for businesses to know which ones to create.



This article will explore nine types of videos businesses can use to communicate effectively with their audiences and achieve their goals. From explainer videos to customer testimonials, we'll cover a range of video styles and provide examples of how businesses can use them to their advantage. Whether you're a small startup or a large corporation, these videos will help you connect with your audience, increase engagement, and achieve your business objectives.



## Onboarding videos

What is a lead's first impression as a new member of your company's family when they ultimately convert and become a customer? How will you greet them to make them feel at ease? And how will you ensure that they comprehend everything there is to know about what you have to offer? Introducing onboarding videos, which explain to clients the ins and outs of all your products.



These videos assist your clients in getting started with your product on the proper foot. That is why spending extra time polishing the messaging is critical to ensure it is helpful and easy to grasp.



## Company culture videos

Regarding it, business culture videos are the most enjoyable (and the simplest) to make. After all, they are about anything and everything. And we're not talking about your typical business video.



Did you organize a guacamole-making contest for your team one Tuesday during lunch? Make a video of it! Your CEO went to work on a motor scooter? You have no option but to record that.



These videos allow clients to see who you are behind the scenes as individuals and as a corporation. There's no better way to engage with your followers than to give them a behind-the-scenes look inside your office.



You may also utilize these videos to demonstrate to potential workers what your working atmosphere is like. Don't simply tell them about your awesome company culture and list your excellent advantages; show them how it works in reality.



## Video voicemails

Video voicemails are low-cost, high-reward videos that may be used by front-line staff to interact with consumers and leads. Consider these to be jazzed-up versions of phone voicemails. You can swiftly react to a customer's inquiry or introduce yourself to a prospect using only your computer's webcam. You can also include good video thumbnails in the emails, increasing the chances of your customers clicking on the video.



## Sales presentations

Video may be a powerful sales tool, especially if you work with clients worldwide. Using a pre-recorded sales presentation has several advantages, not the least of which involves timing. Emailing back and forth to get anything in the books might slow the sales process.



Using a camera and a screen-recording application like Soapbox to capture a sales presentation might help speed things up. Prospects may view your presentation at leisure, returning to what you said earlier in the pitch and sharing it with colleagues if necessary. Not only will they appreciate your work and thoughtfulness, but they will also be able to obtain more of the information they want right away.



## Product videos

Do you market a product or service that is difficult to describe succinctly? Or you've done sufficient research to know that having a video on your product page boosts visitors' time on the page and, as a result, their probability of converting.



Product videos demonstrate the advantages and benefits of your product and how it works, all while captivating your audience. They're especially useful for customers who are in the awareness or contemplation stages of the buyer's journey and want a detailed explanation of what you provide.



## Social videos

Whether you choose Facebook, YouTube, Instagram, Twitter, or a mix of the platforms, the videos you post there can attract visitors to your website or stay on your pages to develop brand recognition. Short-form content is thriving on these platforms, and you want to take advantage of this fact to make short, simple, yet powerful video content.



## Teaser videos for social media

There are so many content streams accessible to you and your audience. How will you ever locate and connect with one another? One method is creating videos to promote the same product or campaign. While your primary content may be on your website, your leads and customers will likely be visiting Twitter, Instagram, and Facebook more frequently. Hence, upload teaser videos there and link to the lengthier version to raise exposure.



## Video Series

A high-quality web series used to require months of preparation and a big budget. Today, you can achieve the same results with minimal planning and a rented studio, or even your iPhone if you are crafty enough!



Video series are a great way to encourage your brand's (and business's) long-term growth. Make compelling, episodic video content and let your consumers binge-watch all of your series directly on your website!



## Internal training videos

Everyone, especially new employees, will benefit from a helping hand from time to time. You may save time and frustration by utilizing video to walk new workers through in-depth procedures about how your product and company work. Furthermore, internal training videos are beneficial to every one of your staff, not just new hires.



## Create impactful content with Videohaus

Incorporating video into your business strategy can significantly impact your success. Businesses can effectively communicate with their audience and achieve their goals by utilizing the nine types of videos outlined in this article.



If you want to get started on recording new video content for your business, [book your studio space](https://www.videohaus.co/studios/) at Videohaus now!

Discover nine types of videos that businesses can use for marketing, training, and internal communications. From onboarding videos to product videos and video series, this article provides examples of how to use them to your advantage.

9 Types of Videos All Businesses Can Use

Creating high-quality video content is essential for any successful content strategy, but it can only be challenging with access to a vast library of resources. One of the most useful tools for content creators is stock footage, which provides a cost-effective and efficient way to enhance your video production.



While some people may view stock footage as a shortcut or a less authentic way to create content, it can be an incredibly useful resource for many projects. This article will explore why it's okay to use stock footage in your video content strategy and how it can benefit your brand.



## Why some people might hesitate to use stock footage

There are a few reasons why some people hesitate to use stock footage in their video content strategy.



### “Generic”

Some people may worry that using stock footage will make their content look generic or unoriginal, as many other creators may use the same footage. Using stock footage may not allow them to create unique content for their brand or message.



### Quality

Some people may be concerned about the stock footage's quality. They may worry that it may not fit well with their own footage or that it might not meet their standards in terms of resolution, lighting, or composition.



### “Shortcut”

Some people may feel that using stock footage is a lazy shortcut and that it doesn't allow them to showcase their own skills as video producers. They may believe that using stock footage goes against the creative process and needs a personal touch that can make a video more engaging.



### Legal concerns

Finally, some people may have ethical concerns about using stock footage, such as whether the footage is legally obtained, whether it represents the right message, or whether it may be culturally insensitive.



While these concerns are understandable, they don't necessarily mean using stock footage is bad. In fact, there are many benefits to using stock footage that can outweigh these concerns.



## What is stock footage?

Stock footage, also known as stock video or b-roll, is a piece of visuals, a clip or shot (often less than one minute, but there are exceptions), that is incorporated in larger video production and was not produced particularly for that project.



These clips might be outtakes from previous productions or archive footage. Yet, an increasing number of people are generating shots solely to sell the rights to other artists for inclusion in larger projects.



These videographers shoot footage with a more basic perspective, shots that might be used in various themes and styles, and then license the clips for usage in larger projects. That's stock footage.



## Even movies use stock footage!

During a recent interview with Filmmaker Magazine, Peter Deming, the cinematographer for The Menu (2022), disclosed that the close-up of the main character’s face at the beginning of the film was not original footage from the Sony VENICE camera they used… it [was stock footage](https://twitter.com/ponysmasher/status/1622692875573297153?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1622692875573297153%7Ctwgr%5E1d50e9dbe860177b9b71b5ad181b299de33226c6%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fnofilmschool.com%2Fopening-shot-the-menu).



The original shot captured by Deming and his team was complex and difficult to obtain. It depicted a 45-degree downward angle shot of a pier with fish oil around it, along with the reflection of people in the water. However, it did not make it to the final cut, as Deming speculates that it may have been off-putting or unpleasant for test screenings.



Deming admits to having concerns about the stock footage used in the film's opening shot, but he also acknowledges that, thematically, it was an ideal way to start the movie. He believes that the technical issues with the footage are not noticeable to the average viewer, and even he did not spot them until the color correction phase.



The use of stock footage is a common practice in the film industry, as it is inexpensive, convenient, and can save time and resources for filmmakers.



Rather than viewing it as a shortcut or a dishonest approach to filmmaking, it should be seen as a valuable resource for filmmakers with limited budgets and tight schedules. Stock footage can provide a safety net for filmmakers, allowing them to focus on more significant aspects of their films.



## Why it's okay for you to use stock footage

### Cost-effectiveness

Creating high-quality video content can be expensive, especially for small businesses and startups with limited budgets. Using stock footage can be a cost-effective way to enhance the quality of your videos without breaking the bank. Stock footage is often priced affordably and readily available from various sources.

### Time-saving

Producing original video content from scratch can be time-consuming and may require specialized equipment or expertise. By using stock footage, small businesses, and startups can save time and focus on other areas of their business, such as marketing, product development, or customer service.

### Variety

Stock footage libraries offer a vast selection of footage from various categories, such as travel, lifestyle, business, and technology. Small companies and startups can add diversity to their video content without creating everything from scratch.

### Quality

Stock footage is often shot by professional filmmakers and videographers, meaning that the footage is high quality and can look just as good as the original footage. This helps small businesses and startups to produce professional-looking video content that can compete with larger businesses.

### Versatility

Stock footage can be used in various ways, from background visuals to b-roll footage to establishing shots. This versatility allows small businesses and startups to create dynamic, engaging videos that can help them stand out in a crowded marketplace.



## Great stock footage libraries

### Pexels

Pexels is a popular free stock footage library that offers a wide range of high-quality videos that are licensed under the Creative Commons Zero (CC0) license, which means they can be used for personal and commercial purposes without attribution. Pexels has a user-friendly interface that makes it easy to search for and download footage, and their library is constantly expanding with new content.

### Videvo

Videvo is another free stock footage library that offers a vast collection of footage, motion graphics, and audio tracks. Videvo has a mix of CC0, and Creative Commons Attribution (CC BY) licensed footage, which means that some of the footage requires attribution. The library is easy to navigate, and you can filter your search results by resolution, frame rate, and duration.

### Shutterstock

Shutterstock is a well-known stock footage library that offers millions of high-quality video clips, images, and music tracks. Their library is one of the largest in the industry, and professional videographers and filmmakers shoot their footage. Shutterstock offers a subscription-based model that allows users to download a set number of footage clips per month or purchase individual clips as needed.

### Adobe Stock

Adobe Stock is a stock footage library that is integrated with the Adobe Creative Suite, making it easy for users to search, preview, and license footage directly from their favorite Adobe applications. Adobe Stock offers a vast collection of high-quality footage, including 4K and HD footage, motion graphics, and templates. Adobe Stock offers both subscription and on-demand pricing models, depending on your usage needs.



Using stock footage is a great way to enhance your video content strategy, regardless of the size of your business. With a wide variety of stock footage libraries available, it's easy to find the right footage for your needs, whether you're looking for travel, lifestyle, or business footage.



## Still want original footage?

We understand that some brands might hold convictions against using stock footage but still want an easy way to produce high-quality video content. Look no further than Videohaus, which provides services from pre-production all the way to post-production, in addition to video strategizing and optimizing!



[Book your studio space now](https://www.videohaus.co/studios/), or get in touch to learn more about our video packages!



<https://www.videohaus.co/studios/>

Learn why using stock footage in your video content strategy can be beneficial, even for small businesses and startups with limited budgets. Discover the advantages of stock footage and the best libraries to find it.

Why It's Okay to Use Stock Footage in Your Video Content Strategy

Testimonials are powerful marketing tools that allow businesses to showcase the positive experiences of their customers and clients. By creating a testimonial video, companies can demonstrate the impact of their products or services and build trust with potential customers. If you're looking to plan the perfect testimonial video for your business, you're in the right place!



In this article, we'll provide tips and tricks on selecting the right customers, creating a compelling script, and producing a high-quality video that accurately reflects your brand.



Whether a small startup or a well-established enterprise, a well-executed testimonial video can hugely impact your marketing efforts and drive conversions.



## Why you need testimonials

It isn't easy to find testimonials. Finding a client with the perfect attitude and voice to represent your business, as well as one who is ready to share their story with you, may be difficult. However, it is worthwhile to obtain these testimonials because of the numerous benefits they provide to your firm. Here are a few reasons why you should use testimonials in your marketing campaigns:



### They increase credibility.

The more real positive things people say about your brand, the more credible it becomes. Consider how you look for new items and services. Do ratings and the approval of genuine consumers impact your decisions? If you answered yes, you are not alone. A Wyzowl survey found that [95% of customers think](https://www.wyzowl.com/testimonials-statistics/) both good and bad reviews affect their shopping decisions.



The greater the number of reviews you have, the more legitimate your firm seems to its target demographic. And the more favorable reviews you get, the more knowledgeable and helpful your brand appears to be.



### Testimonials Build Audience Trust

The more reputable your brand is, the easier it is to gain the trust of your consumers. Increase your audience's trust in your brand by properly gathering and publishing testimonials.



The remarks of regular consumers, as opposed to influencers and celebrities, are more authentic to your audience. If that individual is practically a nobody, there is less chance that your brand will compensate them for their opinion. That's not to suggest you shouldn't use influencer or celebrity testimonies, but they should all be genuine.



In terms of authenticity, producing genuine testimonials is another technique to develop trust. Don't encourage your customers to lavish you with flowery compliments that make your business and products seem larger than life. Instead, ask them about their experiences with utility, quality of life enhancement, and convenience. The more your target audience trusts your brand, the more likely they will become repeat buyers and recommend it to others.



### They Humanize Your Brand

The most effective marketers and marketing teams can tell a good story. However, being an outstanding storyteller only sometimes implies being the person with the stories to tell. It also implies accurately and interestingly relaying other people's stories, as in testimonials.



## Great examples of testimonials

### Number 1- [UI Path](https://youtu.be/MvQfcGabhEU)

The most appealing aspect of this customer testimonial video is that it features an actual consumer discussing the product. An existing customer discussing the product/service is an excellent technique to gain the trust of your prospects. Aside from that, the video information is crisp and clear, and the spectator is clear. Addressing the pain spots is a fantastic addition to the testimonial.



### Number 2- [Slack](https://youtu.be/B6zVzWU95Sw)

Here comes our favorite! Slack has repeatedly demonstrated how to get things done! The video takes an unusual approach, interviewing several people instead of just one. All of these people use the product and are discussing the results they’ve seen since.



Don’t be afraid to try new things. Just make sure it complements your marketing approach.



### Number 3- [Cloudzero](https://www.smartkarrot.com/resources/blog/customer-testimonial-video-examples/)

Before buying a product, your prospects would want to know as much as possible about it. Given this, it is advantageous if your testimonials incorporate these facts. That is exactly what this Cloudzero customer testimonial video accomplishes. It offers tidbits of how the product operates as well as outcomes information. This makes it more enticing.



## Make your testimonial step-by-step

### Identify your target audience.

Determine your ideal customer and what type of testimonial would resonate with them the most. This will help you select customers who can effectively communicate your brand's value proposition.



### Select customers

Choose customers who have had a positive experience with your products or services and are willing to share their stories on camera. Consider customers who have a large following on social media, as this can help increase the reach of your testimonial.



### Create a script

Write a script that highlights the key benefits of your products or services and includes specific examples of how they have positively impacted your customers' lives.



### Plan the filming process.

Decide on the best location to film your testimonials, whether in-person, remotely or a combination of both. Make sure the location is visually appealing and provides a good backdrop for your customer's testimonial.



### Record the video

Ensure that the audio and video quality of your testimonial is top-notch. This may involve using professional lighting and sound equipment or simply making sure the recording is done in a quiet, well-lit location.



### Edit the video

Once you have recorded your testimonials, edit the footage to create a cohesive and engaging video. This may involve trimming or rearranging sections, adding captions or music, and incorporating brand-related graphics and images.



### Promote the video

Share your testimonial video on your website, social media channels, and other relevant platforms to reach your target audience. Consider offering incentives for customers to share your video with their own networks.



## Create effective testimonials with Videohaus

If you're looking for a reliable and experienced production company to help bring your testimonial to life, contact Videohaus with your requirements! With our professional team of videographers and editors, we can help you create a polished and impactful testimonial video that accurately reflects your brand and resonates with your target audience.

Plan the perfect testimonial video for your business with these tips and tricks. Increase credibility, build audience trust, and humanize your brand with high-quality testimonials.

Plan The Perfect Testimonial Video For Your Business

If you want to learn how to use TikTok videos for B2B marketing success, you've come to the right place!



This article will cover what TikTok video is and how you can use it to make various videos, such as social media advertisements, social shorts, and product marketing videos, to promote your B2B business.



We'll also provide some pointers on how to get started using TikTok videos for social media marketing. Let's start by learning more about TikTok.



## Why is TikTok the best marketing tool for B2B businesses?

Because social media platforms do not as readily sway B2B clients, B2B marketing is one of the most difficult marketing methods.



They dislike being sold to; instead, they prefer to be educated and shown a product's worth before making a purchase.



Social media marketing demands more than a snappy headline or a visually appealing design. You must understand your client demographics and how they interact with social media. Your content must appeal to them and generate leads for your company.



## What criteria make TikTok videos an ideal tool for B2B social media marketing?

TikTok has grown in prominence over the previous few years. Let's look into why:



* TikTok has over 200 million active monthly users, making it an appealing marketing channel for B2B firms trying to enhance brand recognition and customer acquisition.
* B2B companies that appeal to millennials frequently utilize the app to make their product or service look relevant and innovative to social media users.
* It enables B2B companies to develop their own viral content.



TikTok For Business provides valuable content creation options for organizations and brands. They may utilize ad tools, track performance data, and obtain audience insights with the business account.



## Tips for creating engaging Tiktok videos for B2B companies

TikTok is well recognized as a platform for Gen Zers to post short, fun videos. However, it is an effective tool for B2B marketers.



In reality, TikTok may be an excellent tool for reaching and engaging your target audience, as well as converting them into brand advocates.



Here are some recommended practices for B2B companies to use when generating social video commercials and social shorts for their digital marketing:



### Number 1- Concise videos

TikTok is all about quick, to-the-point videos. That's great news for B2B marketers, who frequently have much to discuss but not enough time to say it.



With viewers' attention spans shrinking further, a good rule of thumb is to keep ads under 60 seconds long and focused on a single message or call to action.



### Number 2- Use of vertical videos

TikTok is a mobile-first platform. Therefore, you should make vertical videos that consumers can watch on their phones.



Vertical videos are shot in a vertical orientation rather than a horizontal position. They've grown in popularity in recent years as more people want to view films on their phones.



### Number 3- Touch of humor

TikTok is all about having fun and laughing. Incorporating humor into your videos will make you more likely to engage your intended audience.



Of course, this does not imply that you should make a joke about your product or service. However, if you can make your videos enjoyable and entertaining, you will likely attract your intended audience.



### Number 4- Creativity

Because TikTok is a creative platform, users are seeking creative material. If you can be innovative with your social videos, you'll have a better chance of engaging your target audience.



Think beyond the box, be bold, and try new things. The more innovative your social videos are, the more likely they will interest your target audience.



### Number 5- Collaborations with influencers

On TikTok, influencer marketing is an excellent strategy to advertise your B2B product. Look for TikTok users with a huge following related to your product or business.



Collaboration with influencers may help you reach a larger audience and market your product positively.



### Number 6- Re-evaluation

There are several methods for reaching your target audience, but remember that your marketing strategy records the results to discover what works and doesn't.



Several analytics programs are available, but one of the finest is Google Analytics (GA), a free tool for tracking website visitors.



Take note of how many views, likes, or comments your videos have obtained. Looking into your audience's demographics might help you adapt your marketing plan and develop quality content in the future.



## Take Aways

You're always seeking new methods to contact and engage your target audience as a B2B marketer. With the growth of social media, there is an abundance of platforms to select from.



Many companies utilize TikTok for amusement and pleasure, but there's a lot more to this social media site than just posting funny videos.



TikTok is most recognized as a consumer platform, but it may also be utilized for business-to-business social media marketing.



Here are some more reasons:



* TikTok has over 800 million active users globally and is currently a popular site, particularly among younger people.
* TikTok videos are often vertical and brief, making them ideal for developing social media shorts and social video advertisements.



## Should my B2B company use TikTok?

Absolutely! As the B2B field competition heats up, you should be willing to experiment with new approaches to advertise your B2B products, such as compelling product marketing videos. And TikTok is a fantastic platform for doing so!



If you want help with your Tiktok videos, Videohaus is a highly professional and talented production company that offers innovative and effective video solutions. With a skilled team and cutting-edge technology, we consistently deliver high-quality, engaging content that meets the needs and exceeds the expectations of our clients. [Book your studio space here](https://www.videohaus.co/[...lang]/studios/) or contact us to enquire about our video packages!

Learn how to use TikTok videos for B2B marketing success with these 6 tips for creating engaging TikTok videos. Boost brand recognition and customer acquisition with TikTok for Business.

6 Tips for Creating Engaging TikTok Videos for B2B Companies

<div class="new-text">
Videos are always a great way to make a first impression; it’s personal, engaging, and employs the traditional value of face-to-face interactions without actually needing to meet people. The trend of virtual selling has only become more popular with the pandemic, forcing businesses to get creative with their sales techniques and adopt modern means of selling.
Since everybody has moved online, it only makes sense to move your sales funnel completely online too. If you’re just getting started, don’t worry – we’ve got you covered! You can steal these 5 video script templates to make a sale!
<h2>1) Personal Introduction</h2>
Reaching out with a video personalizes the experience and builds trust and authenticity. If you find a prospective client that could greatly benefit from your services, record a video and send it via LinkedIn or email.
<img loading="lazy" class="aligncenter size-full wp-image-115" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_389.png" alt="" width="771" height="276" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_389.png 771w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_389-300x107.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_389-768x275.png 768w" sizes="(max-width: 771px) 100vw, 771px">
<h2>2) Follow-up</h2>
Sometimes, the initial message doesn’t get a response. This could be because:
<ul>
<li>You didn’t make your offer clear</li>
<li>You didn’t address a key concern they have</li>
<li>They just got busy.</li>
</ul>
Either way, you can reach out again and offer to solve all their doubts over a quick call.
<img loading="lazy" class="aligncenter size-full wp-image-118" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_390.png" alt="" width="774" height="305" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_390.png 774w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_390-300x118.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_390-768x303.png 768w" sizes="(max-width: 774px) 100vw, 774px">
<h2>3) Follow-up right after a phone call.</h2>
Remember to take notes during your call with the prospective client and summarise your conversation in the video! It leaves a great impression and shows you are invested in their success.
<img loading="lazy" class="aligncenter size-full wp-image-119" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_391.png" alt="" width="775" height="322" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_391.png 775w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_391-300x125.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_391-768x319.png 768w" sizes="(max-width: 775px) 100vw, 775px">
<h2>4) Follow-up when a client ghosts you after a conversation.</h2>
So you had a conversation that felt promising, but the client went on to ghost you for several months. Rather than letting that lead go cold, reach out again with a message and remind them of the value you provide and how you can help them. Finally, wrap it up with another call to action, encouraging them to move forward with working with you.
<img loading="lazy" class="aligncenter size-full wp-image-120" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_392.png" alt="" width="775" height="270" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_392.png 775w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_392-300x105.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_392-768x268.png 768w" sizes="(max-width: 775px) 100vw, 775px">
<h2>5) Post-sales video</h2>
Making the sale doesn’t mean the job is done. You’ve acquired them… now you have to keep them. You can use a post-sales video to upsell your other services, check in on the client’s progress, or introduce them to your other team members who will be working with them.
<h3>Upselling</h3>
<img loading="lazy" class="aligncenter size-full wp-image-121" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_393.png" alt="" width="775" height="323" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_393.png 775w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_393-300x125.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_393-768x320.png 768w" sizes="(max-width: 775px) 100vw, 775px">
<h3>Checking in</h3>
<img loading="lazy" class="aligncenter size-full wp-image-122" src="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_394.png" alt="" width="777" height="307" srcset="https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_394.png 777w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_394-300x119.png 300w, https://videohaus.co/blog/wp-content/uploads/2022/10/Screenshot_394-768x303.png 768w" sizes="(max-width: 777px) 100vw, 777px">
&nbsp;
 </div>

Videos are always a great way to make a first impression; it’s personal, engaging, and employs the traditional value of face-to-face interactions without actually needing to meet people. The trend of virtual selling has only become more popular with the pandemic, forcing businesses to get creative with their sales techniques and adopt modern means of ...

5 Video Scripts You Can Steal to Make a Sale

Fintech can be a dry subject for some. From a consumer’s point of view, any company or subject to do with finance can quickly get intimidating or boring (sorry!). If you are a fintech company looking to engage consumers or other businesses, videos can help explain your product or service better.
This blog post will cover why your fintech startup needs to pivot to video content and provide some ideas on content you can create!
Why Fintechs need to create videos Fintechs are incredibly niche, catering to certain specific issues in their space. The problem is there are too many of them doing similar things, making fintech startups interchangeable in the minds of people. In that respect, general tech startups and SaaS platforms have it easier, especially since they are more likely to be B2B-oriented, which is easier to segment than a B2C company. The other problem is that fintechs compete with traditional banks and banking services; forcing consumers to pivot from long-standing institutions can be quite challenging.
This is why you need to change your marketing strategy and which platforms you present yourself.
Videos retain attention Humans will always prefer visuals over text when learning something new. Videos combine movement, sound, text, and images, allowing you to pack greater value in one minute than a 1000-word article. That’s why it’s said that a 1-minute video is equal to 1.8 million words.
Videos build trust Companies that prefer to stay out of touch and not appear on social media create a sense of mistrust among the public. Videos allow you to connect with your audience on a more personal level, starting a conversation about their needs and how you can help. Marketing isn’t just about making a sale; it’s about retaining them as a client and building loyalty. Live-action videos foster trust and authenticity.
You can stand out Investment, savings, insurance, and retirement aren’t the most exciting topics to discuss, and graphs and pie charts are instantly off-putting. With videos, you can break down complex ideas into simple language, providing consumers with the information they need without bogging them down with jargon.
Fintech content ideas Millennials will make up 75% of the workforce by 2025, and the crowd is traditionally put off by discussions around finance and money management. At least, that was the consensus. The truth is that 45% of millennials want financial services that help them better handle and invest their money, but 37% aren’t able to find access to good educational resources or help.
That’s why the focus needs to be on educating.
Product overview videos This video simply explains what you do and how it benefits your ideal customer. The purpose isn’t to close the sale but to intrigue them and push them further down the funnel. State your main purpose, why your solution is the most effective one, and wrap it up with a call to action (CTA).
Product demos A demo video walks your customer through the process of using the product. Depending on your business model and the entities you deal with, this may need to be personalized. Even if you choose to make a general video addressing your audience’s questions, it makes a world of difference!
Case studies Case studies communicate the effectiveness of your products and provide a more data-focused approach for your consumers that prefer numbers and facts. You can get more technical in these videos while communicating how your product helped someone else achieve something.
Client testimonials Not to be confused with case studies, testimonials are less technical and focused purely on emotion. While case studies provide hard data, testimonials are a much-needed human element that people look for when making a decision to purchase something.
Fintech explainer videos A talking-head style explainer video with graphics makes introducing key innovations in the fintech sector exciting and more understandable. It combines education and entertainment, making it a worthy investment that both your customers and potential investors can enjoy.
Webinars and live streaming Webinars and live streaming have become popular during the pandemic, and they are definitely here to stay. The aim here is to establish your startup as an authority and educate the audience. Your focus in a webinar or live stream isn’t to sell your product but to address problems and answer questions… the more you command authority in the space, the more people will trust you and your startup.
**Make your first fintech video with us!** Videohaus caters to the video needs of every industry and creator with a fully equipped, state-of-the-art video studio. Our team of writers, video technicians, video editors, and content strategists can also help you navigate the world of video content creation and curate content for your company. You can<a href="https://videohaus.co/">book your slot</a>for the studio now or contact us if you have questions!

Fintech can be a dry subject for some. From a consumer’s point of view, any company or subject to do with finance can quickly get intimidating or boring (sorry!). If you are a fintech company looking to engage consumers or other businesses, videos can help explain your product or service better. This blog post will

Why your Fintech Startup Needs Videos

As the food industry continues to evolve, technology plays an increasingly important role in shaping how we think about food. From meal delivery services to food tracking apps, food tech startups are revolutionizing how we consume and interact with food. 



However, with so many food tech startups vying for attention, it can be challenging to stand out. One effective way to do so is through video marketing. 



Here, we will explore some creative and engaging video ideas that your food tech startup can use to showcase your unique brand, highlight your products or services, and connect with your target audience meaningfully. 



Whether you want to increase brand awareness, drive sales, or educate your audience, these video ideas will help you take your food tech startup to the next level. 



## Great Examples of Foodtech Videos

### Beyond Meat

Beyond Meat is a foodtech brand that produces plant-based meat substitutes. Their products are made using innovative food technology that combines plant-based ingredients to create meat alternatives that look, cook, and taste like real meat. 



The brand's focus on sustainability has gained them a following among health-conscious consumers, vegetarians, and vegans, as well as meat-eaters who are looking to reduce their meat consumption for health or environmental reasons. Beyond Meat's foodtech innovations have allowed them to create a product that mimics the nutritional value and texture of traditional animal-based meat products while also providing a more environmentally friendly alternative.



### ChefSteps

ChefSteps is a foodtech brand that provides online cooking classes and recipe tutorials through video content. The brand's videos range from basic cooking techniques to more advanced culinary skills and are designed to help home cooks improve their cooking skills. ChefSteps uses videos to provide an interactive and engaging learning experience for their audience, allowing them to follow along with step-by-step instructions and learn at their own pace.



## 8 Video Ideas for Foodtech Content

### Product Demo 

This type of video is a powerful tool for a food tech startup to showcase its product's key features, benefits, and how it works. By identifying the unique selling points of your product and creating a script that highlights them, you can effectively communicate the value of your product to potential customers.



The video should demonstrate the product in action, showing how it can solve a problem for your target audience. A well-crafted product demo video educates potential customers and showcases your brand's personality and tone, creating a lasting impression and driving interest in your food tech product.



### Recipe Video 

A recipe video is yet another way for a food tech startup to showcase its product as an ingredient in a delicious recipe. By creating a video that incorporates your product, you can demonstrate how it can be used in different dishes while inspiring your audience to try new recipes. 



The recipe video should be visually appealing, easy to follow, and highlight your product's unique flavor or nutritional benefits. By sharing this type of content on social media or your website, you can drive interest in your product and position it as an essential ingredient for home cooks and chefs.



### Brand Video 

A brand video can help food tech startups share their brand story and vision with their audience. By capturing the essence of the startup in a video, you can create a personal connection with your audience and build trust. 



The video should highlight the values and mission of your company, as well as your unique approach to food tech. By sharing your brand story and vision, you can differentiate your startup from competitors and create a lasting impression on potential customers. A well-crafted brand video can also inspire loyalty among existing customers and attract new ones who align with your brand's values.



### Customer Testimonial Video 

Have you considered creating a customer testimonial video for your food tech startup? This type of video is a great way to showcase your product's benefits and value through real-life success stories. By highlighting the experiences of satisfied customers, you can build trust with potential customers. 



The video should include interviews with happy customers, showcasing how your product has improved their lives or businesses. By sharing these authentic stories, you can create an emotional connection with your audience and inspire them to try your product. This type of video is a powerful marketing tool that can help differentiate your food tech startup from the competition and attract new customers.



### Behind-the-Scenes Video 

This type of video provides a glimpse into the making of your product or the sourcing of your ingredients, building trust and transparency with your audience. You can demonstrate your commitment to quality and authenticity by showing your production process. The video should be visually appealing and informative, showcasing the people and processes behind your product. 



By sharing this type of content on social media or your website, you can create a deeper connection with your audience and give them a reason to trust your brand. A behind-the-scenes video can be a powerful marketing tool that sets your food tech startup apart from the competition.



### Educational Video 

Have you thought about creating an educational video for your food tech startup? Such a type of video can position your brand as an authority in the industry and create brand loyalty. You could share information about the nutritional benefits of your product, how it can be incorporated into a healthy diet, or how to make healthier choices when cooking.



By sharing educational content, you can create value for your audience beyond just your product. The video should be informative, visually appealing, and easy to follow. By sharing this content on social media or your website, you can establish your food tech startup as a trusted resource for healthy eating and nutrition.



### Influencer Collaboration

A pro tip is to consider partnering with a food influencer or chef to create a video showcasing their experience using your product. This type of collaboration can increase your reach and exposure among your target audience. 



The video should showcase how the influencer or chef uses your product uniquely and creatively. By sharing this type of content on social media or your website, you can attract new customers who align with the influencer's values and interests. An influencer collaboration can be a powerful marketing tool that helps differentiate your food tech startup from the competition.



### Social Media Stories 

This is a great way to create engagement and keep your audience interested in your food tech startup. You can provide a behind-the-scenes look at your company or tease upcoming products. Social media stories are a quick and easy way to share visual content your audience can consume on the go. By using this format, you can build a connection with your followers and keep the brand on top of your mind. Plus, it's a great way to portray your personality and brand voice.



Incorporating video content into your food tech startup's marketing strategy can help you connect with your audience, build trust, and differentiate your brand. At Videohaus, our experienced production team can help bring your video ideas to life. Contact us today to learn more about how we can help you create high-quality videos that showcase your food tech products and brand.

Looking for creative and engaging video ideas for your food tech startup? Check out this blog post to learn about product demos, recipe videos, brand videos, customer testimonials, educational videos, influencer collaborations, and more.

Video Ideas for Your Foodtech Startup

Attention B2B software businesses! Do you need help differentiating your products and communicating their value to potential clients?



In a crowded market, it's essential to find new and effective ways to capture the attention of your target audience. One powerful solution that's gaining popularity is video pitches. Video allows you to showcase your software's unique features, benefits, and use cases in an engaging, informative, and persuasive way.



In this article, we'll dive into how to use video to pitch your B2B software to potential clients, with practical tips and examples to help you create a compelling video that will grab your audience's attention and drive conversions.



## Importance of video to attract potential clients

Video content has rapidly become an important tool for businesses to attract potential clients for several reasons. Firstly, videos can convey complex ideas and information in an engaging and easily digestible format. In a world where people's attention spans are shorter than ever, video can capture and hold a viewer's attention longer than other forms of content.



Secondly, video allows businesses to showcase their products and services in a way that is visually compelling and memorable. By including demonstrations, testimonials, and case studies in your video pitch, you can give potential clients a deeper understanding of how your software can solve their business challenges and provide value.



Finally, video is a versatile format that can be distributed across various platforms, including social media, email, and websites. By using video content in your marketing strategy, you can attract a wider audience and multiply the chances of attracting potential clients who may have yet to be exposed to your brand.



Overall, video can help businesses to differentiate themselves in a crowded market, communicate their value proposition effectively, and ultimately attract and convert potential clients into loyal customers.



## Use Video to Pitch Your B2B Software

If you're looking to use video to pitch your B2B software to potential clients, here are some tips to help you create a compelling video that drives conversions:



### Define your audience

Before creating your video, you need to understand who your target audience is and what challenges they're facing. This will help you customize your message and ensure your video resonates with potential clients.



### Keep it concise

In today's fast-paced world, attention spans are shorter than ever. Keep your video short and to the point, focusing on your software's most important features and benefits.



### Include demonstrations

Showcasing your software in action is a powerful way to communicate its value to potential clients. Include demonstrations and use cases to help them visualize how your software can solve their business challenges.



### Include testimonials

Testimonials from satisfied customers can help build credibility and trust with potential clients. Include real-life examples of how your software has helped other businesses achieve their goals.



### Choose the right format

You can use many different formats for your video pitch, such as explainer videos, product demos, and customer success stories. Choose the format that best suits your message and audience.



### Optimize for distribution

Once you've created your video pitch, you need to optimize it for distribution across different channels, such as social media, email, and your website. Make sure your video is mobile-friendly and includes clear calls to action to drive conversions.



By following these tips, you can create a video pitch that effectively communicates the value of your B2B software to potential clients, helps you stand out from the competition, and drives conversions.



## What client looks for in B2B software

When considering B2B software, potential clients are typically looking for solutions that can help them improve their business operations, streamline processes, and drive revenue growth. Here are some key factors that potential clients may look for when evaluating B2B software:



### Functionality

The software must provide the necessary features and capabilities to meet the client's specific business needs. Potential clients may evaluate the software's ability to integrate with other systems, automate tasks, and provide real-time analytics and reporting.



### User experience

The software must be intuitive and easy to use, with a user-friendly interface that facilitates user adoption and reduces training time.



### Security and Compliance

B2B software must meet strict security and compliance requirements to protect sensitive data and ensure regulatory compliance.



### Customizability

Clients may look for software that can be easily customized and configured to their business needs rather than a one-size-fits-all solution.



### Scalability

As businesses grow, they need software solutions that can scale with them. Potential clients may evaluate the software's ability to handle large volumes of data and users.



### Customer support

The quality of customer support is crucial for ensuring a positive experience with the software. Potential clients may evaluate the vendor's support offerings, such as training, documentation, and technical assistance.



By considering these factors when developing and marketing B2B software, businesses can better understand and address the needs of potential clients, ultimately leading to greater customer satisfaction and long-term success.



## Pitch with confidence with Videohaus!

Crafting a high-quality video with professional editing and graphics can be a hassle, especially if you’re new to video production. Luckily, Videohaus works with expert writers, technicians, and editors to make the whole process a breeze! Contact us to learn about our video packages, or book your studio space and start recording at Videohaus!

In a crowded market, video pitches can help B2B software businesses differentiate their products and communicate their value effectively. Read on for tips on creating a compelling video pitch that drives conversions.

How to Use Video to Pitch Your B2B Software to Potential Clients

In the world of B2B software, staying up-to-date with the latest tools and technologies can be a daunting task. However, the advent of video tutorials has revolutionized the way businesses approach learning and development.



Video tutorials offer an interactive and engaging way for B2B software users to learn and understand complex features and functions. They are convenient and accessible, allowing users to learn at their own pace.



In this article, we will explore the many benefits of video tutorials for B2B software and why they should be essential to any business's learning and development strategy.



## What is B2B software?

B2B software, or business-to-business software, refers to software products or services designed to meet other businesses' needs rather than individual consumers. These software products are specifically created to help businesses manage and optimize their internal operations, automate their processes, and improve efficiency and productivity.



Examples of B2B software include enterprise resource planning (ERP) systems, customer relationship management (CRM) software, supply chain management (SCM) software, project management software, and human resources management (HRM) software, among others. B2B software is typically more complex and tailored to meet the specific needs of businesses than software designed for individual consumers.



B2B software is an important tool for modern businesses, allowing them to streamline their operations, automate repetitive tasks, and optimize their workflows. With the digitization of business processes, B2B software is becoming increasingly essential for businesses of all sizes and industries to stay competitive in a rapidly changing business landscape.



## What are video tutorials for B2B software?

Video tutorials for B2B software are educational videos that explain how to use a specific software or tool step-by-step. These tutorials are created to help businesses understand and utilize software features more effectively. The videos may cover software installation, configuration, customization, and troubleshooting.



B2B software video tutorials are designed to be easy to follow and typically include visual aids such as screen recordings, animations, and voiceovers to guide users through the learning process. These tutorials can be accessed on-demand, making them a convenient and effective way for businesses to enhance their learning and development strategies.



## Benefits of Video Tutorials for B2B Software

### Convenience

Video tutorials are accessible on-demand, making it easy for businesses to access them whenever they need to learn a new software tool or feature.



### Flexibility

Users can learn at their own pace, rewinding, pausing, and replaying the video as needed to grasp the content fully.



### Visual aids

Video tutorials use visual aids like screen recordings, animations, and graphics, making them easier to follow and understand.



### Increased retention

Research has shown that video content is more engaging and memorable than text-based content, making users more likely to retain the information presented.



### Cost-effective

Video tutorials can be created once and accessed by unlimited users, making them a cost-effective way to train large groups of employees. This is opposed to sending a company representative to hundreds of different offices and training the employees in person.



### Consistency

Video tutorials provide consistent training to all users, ensuring everyone receives the same information and reducing the risk of misunderstandings or errors.



### Time-saving

Video tutorials are an efficient way to learn, reducing the time it takes to master a software tool or feature.



### Scalability

Video tutorials can be scaled to meet the needs of large organizations or remote teams' needs, allowing businesses to train all employees regardless of location.



Overall, video tutorials offer numerous benefits to businesses seeking to enhance their learning and development strategies. They are an effective and efficient way to teach employees how to use B2B software tools and features, ensuring that businesses stay competitive in a constantly evolving digital landscape.



## Tips for a good video tutorial

Here are some tips for creating a good video tutorial for B2B software:



### Start with a clear goal

Define the learning objectives and structure the video tutorial accordingly. It should be easy to follow and logically organized.



### Keep it short and focused

Only create long video tutorials that are easy to follow. Instead, break down the content into shorter, focused videos, each covering a specific topic or feature.



### Use a clear voiceover

Use a clear, confident, and articulate voiceover to explain each step. The narration should be easy to understand, and the tone should be engaging and informative.



### Use visuals

Use visuals like screen recordings, animations, and graphics to illustrate the content and make it easier to follow.



### Provide context

Explain the purpose and significance of each step in the process. This will help users understand the broader context and use the software more effectively.



### Show examples

Provide examples of how the software can be used in real-life scenarios. This will help users see the practical applications of the software and inspire them to use it more effectively.



### Encourage interaction

Include interactive elements like quizzes, polls, or interactive simulations to engage users and make the learning process more interactive.



### Test the tutorial

Before publishing the tutorial, test it thoroughly to ensure the content is accurate, the pacing is right, and there are no technical issues.



Overall, a good video tutorial for B2B software should be informative, engaging, and easy to follow. By following these tips, businesses can create effective video tutorials that help users master complex software tools and feature more quickly and efficiently.



## Educate and engage with Videohaus

Video tutorials are an effective and efficient way for businesses to enhance their learning and development strategies regarding B2B software. By following the tips mentioned in this article, you can create high-quality video tutorials for your B2B software and help users master complex tools and features. Get a jump on recording your content with Videohaus’ self-service, state-of-the-art video studio!

Discover the many benefits of video tutorials for B2B software in this informative blog post. Learn why video tutorials should be an essential part of any business's learning and development strategy, and get expert tips for creating effective video tutorials.

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