As the leaves start to change and the air carries a hint of autumn, it's the perfect time to refresh your video content strategy for September. With the new season comes many exciting opportunities for engaging and relevant video content. Whether you're a vlogger, a business owner, or a content creator, this article will provide you with a diverse array of video content ideas tailored to September's unique themes and events. From back-to-school tips to fall fashion trends, from honoring important observances to celebrating the changing landscape, we've covered your September video content.



## Back-to-School Survival Guide

Creating a "Back-to-School Survival Guide" video is a smart move for business owners looking to connect with a wide audience in September. Start by offering valuable advice to parents, such as time-management tips, organizing school supplies, and budget-friendly shopping ideas. Incorporate your products or services seamlessly into the guide. 



For instance, showcase your best back-to-school supplies if you run a stationery store. If you're in the tech industry, discuss gadgets for remote learning. Ensure your video is informative, visually appealing, and addresses common concerns. By providing genuine help during this hectic time, you build trust and boost your brand's visibility and potential sales.



## National Preparedness Month

National Preparedness Month, observed every September, provides a timely and crucial opportunity for business owners to create informative and engaging video content. In the wake of increasing natural disasters and unexpected disruptions, businesses are responsible for educating their employees and customers about disaster preparedness. Business owners can produce videos that outline the importance of preparedness, offer practical tips for creating emergency plans, and demonstrate the use of emergency kits and resources. 



These videos can also showcase their business's steps to ensure continuity during crises, fostering trust and confidence among customers and stakeholders. Collaborating with experts in emergency management or featuring success stories of businesses that effectively navigated disasters can add depth and credibility to the content. Ultimately, by creating videos centered around National Preparedness Month, business owners contribute to community safety and position themselves as responsible and caring entities within their industries.



## Hispanic Heritage Month

Hispanic Heritage Month celebrated from September 15 to October 15, offers a rich opportunity for business owners to engage with diverse audiences and showcase their commitment to inclusivity. Companies can create videos highlighting Hispanic communities' contributions and cultural significance. Feature interviews with Hispanic employees, sharing their stories and perspectives or creating content exploring Hispanic art, cuisine, music, and history. Promote collaborations with Hispanic-owned businesses or charities, emphasizing the importance of supporting these communities. By actively participating in Hispanic Heritage Month through video content, businesses celebrate diversity and foster a more inclusive brand image, ultimately strengthening their connection with a broader consumer base.



## Exploring Fall Foliage

The vibrant colors of autumn leaves make "Exploring Fall Foliage" a captivating and timely video topic for business owners. Whether you're in travel, outdoor gear, or even a local café, showcase the beauty of nearby scenic spots cloaked in the warm hues of fall. Capture breathtaking shots of landscapes, close-ups of leaves, and hikers immersed in the beauty of nature. Provide insider tips, like the best times to visit or lesser-known trails. Connect the visual feast with your brand by incorporating autumn-themed products, promotions, or discounts. This engaging content celebrates the season and strengthens your brand's affinity with nature enthusiasts, boosting engagement and sales.



## Historical Insights

Creating videos that delve into historical insights related to September can be an engaging and educational approach for business owners. By exploring significant events and figures from the past, you offer valuable content and establish a deeper connection with your audience. Here's how you can approach this:



### Research and Selection

Start by researching historical events, milestones, or figures that are particularly relevant or intriguing for September. Consider global or local events depending on your target audience. For instance, you could explore historical events related to back-to-school traditions, national holidays, or the changing seasons.



### Narrative Style

Craft your video content in a storytelling format. Narration or voiceover can add depth and context to the historical information you present. Utilize visual aids like images, old photographs, or relevant footage to make the content visually engaging.



### Educational Value

Emphasize the educational aspect of your video. Business owners can use this opportunity to position themselves as knowledgeable experts in their field, showcasing a commitment to providing valuable insights beyond their products or services.



### Relate to Your Brand

Try to connect the historical insights to your brand or industry. For example, you could discuss historical expeditions or innovations in outdoor gear if you sell outdoor equipment. This alignment helps maintain relevance to your business while adding a unique twist to the content.



### Interactivity

Encourage audience engagement by asking questions, prompting discussions, or conducting quizzes about the historical facts you present. This fosters a sense of community and participation around your brand.



### Consistency

Consider making historical insights a recurring series on your channel or platform, perhaps releasing a new monthly episode. This consistency can help build anticipation and keep your audience coming back for more.



### Promotion

Use your existing marketing channels, such as social media, email newsletters, or your website, to promote these historical insights videos. You can also collaborate with influencers or history enthusiasts to expand your reach.



By sharing historical insights associated with September, you enrich your content strategy and engage your audience in a meaningful and informative way. This approach showcases your brand's versatility and commitment to providing valuable content beyond your core offerings, ultimately building stronger customer relationships and brand loyalty.



## Get it done with Videohaus!

Videohaus specializes in crafting compelling visual narratives for its clients. Our services encompass video production, editing, and storytelling tailored to your unique needs. We transform ideas into impactful video content, whether it's for marketing, branding, education, or entertainment. Our team of experts ensures top-notch quality and creativity, utilizing cutting-edge technology and a deep understanding of your goals. Whether you seek promotional videos, documentaries, tutorials, or engaging social media content, Videohaus is your trusted partner, dedicated to delivering captivating visual experiences that resonate with your audience and drive results. Elevate your brand and captivate your viewers with Videohaus.

Whether you're a vlogger, a business owner, or a content creator, this article will provide you with a diverse array of video content ideas tailored to September's unique themes and events.

Video Content Ideas for the Month of September

To enhance user engagement and optimize content discovery, YouTube, the world's largest video-sharing platform, is set to introduce A/B testing for thumbnails. This groundbreaking feature will enable content creators to experiment with different thumbnail variations, gauging which ones attract more clicks and views. As YouTube continues to evolve its algorithms, understanding the significance of this testing method is crucial for creators seeking to maximize their content's visibility and reach.

In this article, we'll delve into the concept of A/B testing, explore its potential impact on video performance, and offer insights into how creators can leverage this tool to gain a competitive edge in the dynamic world of online video content.



## YouTube Introduces "Test & Compare" for Thumbnail A/B Testing

### The Power of Thumbnails on YouTube

Thumbnails play a pivotal role in determining a video's success on YouTube. Content creators, including the platform's biggest star, MrBeast, recognize their significance and often obsess over crafting the perfect thumbnail to attract viewers. Until now, creators had to rely on third-party tools for split testing, adding complexity to the process.



### YouTube's Native Solution: Test & Compare

In a game-changing move, YouTube has [unveiled](https://www.youtube.com/watch?v=0veygaKzdjw) "Test & Compare," its native thumbnail A/B testing tool. Seamlessly integrated into the platform, this feature allows creators to experiment with up to three different thumbnail options. As viewers interact with the video, Test & Compare tracks the performance of each thumbnail, automatically selecting the one driving the most views, ultimately boosting content visibility.



### Empowering Creators for Optimal Performance

With Test & Compare, YouTube empowers content creators by simplifying the thumbnail testing process. This new tool offers invaluable insights, enabling creators to optimize their content discovery and potentially gain a competitive edge in online video content.



### Test & Compare: YouTube's Experimentation and Expansion

YouTube is currently testing its thumbnail A/B testing tool, Test & Compare, with a select group of a few hundred creators. The platform plans to extend access to "a [few thousand"](https://www.tubefilter.com/2023/06/27/youtube-a-b-testing-thumbnails/) more creators in the following months, aiming for a full rollout in 2024. This move comes in response to creators' demands for more data-driven thumbnail strategies.



### Community Feedback and Patience Acknowledged

Acknowledging the anticipation surrounding this feature, [Lauren,](https://www.tubefilter.com/2023/06/27/youtube-a-b-testing-thumbnails/) a program manager at YouTube and the producer of Creator Insider, expressed gratitude to the community for their patience and feedback during the development process.



### A Game-Changing Capability for Creators

Unlike previous methods of manual A/B testing and third-party tools, Test & Compare streamlines the process of understanding which thumbnails resonate best with the audience. Eliminating the disruption of multiple video uploads, this native system promises to make thumbnail testing seamless and efficient for content creators.



With this impending rollout, YouTube is set to revolutionize how creators approach their thumbnail strategies, enabling them to make data-backed decisions to enhance content discovery and engagement.



## YouTube Responds to User Demands

### Addressing a Long-Awaited Feature

YouTube acknowledges that the Test & Compare tool has been one of its user base's most highly requested features. In response to this demand, the platform is now taking action to meet creators' needs.



### Official Testing Underway

A YouTube spokesperson confirmed that testing for the Test & Compare tool has commenced. The platform is actively working to broaden access to the tool in the coming year. This development marks a significant step in empowering creators to make data-driven decisions about their thumbnail strategies.



### Community Feedback and Future Participation

YouTube appreciates its community's patience and valuable feedback during the development process. As testing progresses throughout the year, more announcements are expected, leading up to a broader rollout in 2023. Creators interested in contributing to future feature testing can sign up on YouTube's Creator Research page. This inclusive approach ensures that user input remains at the forefront of platform enhancements.



## [A Boon for Live Streamers](https://streamlabs.com/content-hub/post/youtube-thumbnail-ab-testing)

### Catering to Live Streamers and VOD Content

For live streamers who regularly post Video on Demand (VOD) content on YouTube, Test & Compare proves to be an invaluable tool. This feature enables them to effectively gauge viewer engagement and optimize their thumbnail selection.



### Data-Driven Decisions for Thumbnail Choices

Utilizing Test & Compare, creators can experiment with various thumbnails, pitting them against one another to see which resonates best with their audience. Whether showcasing an exhilarating in-game moment or their own reaction, creators can now make data-backed decisions to attract more viewers.



### Boosting Performance with Viewer Engagement

By utilizing actual viewer engagement data, creators can fine-tune their thumbnails, leading to enhanced performance on the platform. Test & Compare empowers live streamers to stay ahead of the curve and increase their video's visibility, ultimately elevating their content's overall impact on YouTube.



## Get it right with Videohaus!

With Videohaus, startups can revolutionize their YouTube channel's performance through expert thumbnail creation. Our tailored solutions enable data-driven thumbnail testing, optimizing viewer engagement and content discovery. Stay ahead of the competition and maximize your video's potential with Videohaus, your ultimate partner in YouTube success.



Book a studio space now or get in touch to learn more about our comprehensive video packages.

With Test & Compare, YouTube empowers content creators by simplifying the thumbnail testing process. This new tool offers invaluable insights, enabling creators to optimize their content discovery and potentially gain a competitive edge in online video content.

YouTube is Rolling Out A/B Testing for Thumbnails; Here's What You Need to Know

The significance of appropriate attire extends beyond mere aesthetics. It wields the power to shape perceptions, evoke emotions, and communicate messages. This article delves into the profound impact of wearing proper attire in videos, unraveling how clothing choices influence narratives, audience engagement, and overall visual storytelling. From projecting professionalism to crafting relatability, the attire becomes a visual language that can enhance or detract from the intended video's impact. Explore the nuanced world where wardrobe meets videography, and discover the art of leveraging attire to amplify the potency of visual content.



## The Impact of Wearing Proper Attire in Videos

The clothing worn by individuals in videos substantially influences the perception and effectiveness of the content. Beyond superficial appearances, the choice of attire plays a pivotal role in shaping narratives, eliciting emotions, and conveying messages. Here's a comprehensive exploration of the multifaceted impact of wearing proper attire in videos:



### Visual Storytelling

Attire serves as a visual language that aids in storytelling. It helps establish characters, their roles, and even the time and setting of the narrative. Appropriate clothing can enhance the authenticity and immersion of the story, making it more relatable and engaging for the audience.



### Conveying Identity and Personality

Clothing is a powerful tool for character development. Attire communicates a character's personality traits, profession, social status, and cultural background. The right wardrobe choices deepen the viewer's connection to the characters and enhance their understanding of their motivations.



### Setting the Tone

Attire contributes to setting the overall tone and mood of the video. Whether formal attire signifies professionalism, casual wear for a relaxed atmosphere, or costumes for a themed production, clothing helps establish the intended emotional ambiance.



### Audience Perception

Viewers subconsciously form judgments based on attire. Appropriate clothing can establish credibility, trustworthiness, and authority, impacting how the audience perceives the content creator or message.



### Branding and Marketing

For businesses and influencers, attire can reinforce branding and messaging. Consistent attire across videos creates a distinct visual identity, aiding brand recognition and recall. It's a subtle yet effective marketing strategy.



### Cultural and Social Context

Attire reflects cultural norms and societal contexts. Adhering to appropriate clothing in specific contexts ensures respect and sensitivity toward diverse audiences. Conversely, deliberate deviations can be used to challenge norms and spark discussions.



### Engagement and Retention

The right attire can captivate the audience's attention and enhance viewer retention. Visually appealing clothing sustains interest and encourages viewers to stay engaged with the video's content.



### Narrative Progression

Attire changes can signify character growth, transitions, or shifts in the storyline. Subtle alterations in clothing can convey the passage of time, transformations, or pivotal moments within the narrative.



### Symbolism and Subtext

Attire can carry symbolic meanings and subtext, enriching the narrative. Colors, patterns, and accessories can convey hidden messages, foreshadow events, or provide insights into character motivations.



### Empowerment and Confidence

Wearing suitable attire can boost the confidence of presenters, actors, or content creators. Feeling comfortable and empowered in their clothing can positively affect their on-screen performance and charisma.



### Genre Appropriateness

Different video genres demand specific attire for authenticity. Proper clothing aligns with genre expectations, enhancing the overall coherence and believability of the video.

In the intricate tapestry of video production, the impact of wearing proper attire goes far beyond surface aesthetics. It significantly influences storytelling, character development, audience perception, and emotional resonance. As content creators and consumers, understanding the profound role of attire enriches our appreciation of the art and science of video creation.



## Bad Impact Of Not Wearing The Proper Attire

The repercussions of not wearing appropriate attire in videos can be detrimental to various aspects of content quality and audience reception:



### Distraction and Discomfort

Inappropriate clothing can distract viewers from the video's intended message or narrative, reducing engagement and comprehension. Ill-fitting or uncomfortable attire may also visibly affect the presenter's or actor's performance, diminishing their confidence and focus.



### Diminished Credibility

Wearing casual or mismatched clothing in contexts that require professionalism erodes the presenter's credibility. This lack of visual authority can hinder the audience's trust in the content's accuracy or reliability.



### Audience Disconnect

Inconsistent attire with the video's theme or context can create a dissonance that disconnects the audience from the content. This disconnection can lead to viewers losing interest or not resonating with the message.



### Miscommunication

Improper attire can lead to misinterpretations or unintended messages. For instance, a serious topic delivered in a casual outfit might convey a lack of seriousness or sensitivity, confusing the audience about the intended tone.



### Negative Brand Perception

In businesses and influencers, inappropriate clothing can tarnish the brand image. It conveys a lack of attention to detail and professionalism, potentially alienating potential customers or followers.



### Cultural Insensitivity

Not adhering to cultural norms and sensitivities through clothing can lead to cultural misunderstandings or offend certain audiences. This lack of cultural awareness can damage relationships and credibility.



### Loss of Authenticity

Inaccurate or unsuitable attire can disrupt the video's authenticity, making the characters or presenters appear contrived or disconnected from the narrative.



### Reduced Engagement

Viewers are more likely to engage with videos that resonate with them visually. Inappropriate clothing might fail to capture their attention, leading to lower viewer retention and interaction.



### Missed Opportunities

Not leveraging the power of clothing to enhance storytelling, character development, or branding may result in missed opportunities to amplify the impact of the video.



### Unintended Message

Inconsistent or inappropriate attire may inadvertently send unintended messages. For example, dressing too extravagantly in a video focused on modesty might undermine the content's authenticity.



### Production Quality

The lack of attention to attire reflects a lack of production quality and professionalism, potentially overshadowing the overall production value of the video.

Disregarding proper attire in videos can adversely affect content quality, audience engagement, and the message's effectiveness. Content creators must recognize the significance of clothing choices and their potential influence on the video's reception and impact.



## Get it done with Videohaus!

Videohaus empowers clients with unparalleled visual storytelling. From concept to execution, we craft compelling narratives that resonate. Our experts ensure impeccable attire choices, enhancing authenticity and engagement. Seamlessly weaving professionalism and creativity, we align attire with context to elevate brand perception. Trust Videohaus to transform ideas into captivating videos where every detail matters. Your story is meticulously attired for impact.

So, get in touch with us today to book a studio!

Attire contributes to setting the overall tone and mood of the video. Whether formal attire signifies professionalism, casual wear for a relaxed atmosphere, or costumes for a themed production, clothing helps establish the intended emotional ambiance.

The Impact of Wearing Proper Attire in Videos

Selecting the perfect soundtrack for your videos is a nuanced art that can significantly enhance their impact. The interplay between visuals and audio can evoke emotions, set the pace, and amplify your message. 



In this guide, we delve into the key considerations and techniques to help you navigate the realm of music selection. Whether you're crafting a high-energy montage or a poignant narrative, finding the right soundscape elevates your video content to resonate with your audience on a deeper level.



## A video without Sound?

A video without music lacks the emotional depth and resonance that soundtracks provide. It feels incomplete and disconnected, diminishing its ability to convey messages effectively. Music enhances mood, guides emotions, and punctuates key moments, making content engaging and memorable. 



Without this sonic layer, videos risk being monotonous and less impactful, struggling to capture attention and evoke desired responses from the audience. Music-free videos miss a crucial opportunity to create a holistic sensory experience, ultimately diluting the intended message and weakening the overall viewer engagement.



## Why it's important to choose the right soundtrack?

Selecting the right soundtrack for your videos is paramount, as it can elevate your content from mere visuals to an immersive and emotionally resonant experience. The careful choice of music profoundly influences your video's mood, tone, and impact. 



A well-matched soundtrack can enhance storytelling by underscoring key moments, heightening emotions, and guiding the viewer's emotional journey. It establishes a powerful connection between the visuals and the audience, evoking specific feelings and reactions that words alone cannot convey. 



Moreover, the right soundtrack helps maintain engagement, holding viewers' attention and leaving a lasting impression. Conversely, a mismatched or poorly chosen soundtrack can distract, confuse, or even deter your audience, diluting the effectiveness of your message. Thus, the art of selecting the perfect soundtrack is an indispensable skill for any video creator, facilitating a deeper and more meaningful connection with your viewers.



## Key considerations and techniques to help you with music selection

### Emotional Alignment

Determine the primary emotion you want to convey in your video. Match the mood of your chosen soundtrack with the intended emotional impact, whether it's excitement, nostalgia, suspense, or tranquility.



### Storytelling Enhancement

Align the music with your video's narrative arc. Use subtle rhythm and melody shifts to mirror your story's progression, emphasizing crucial moments and adding depth to the plot.



### Genre and Style

Consider the genre and style of your video content. Match the musical genre to your video's theme, genre, and target audience. A cohesive pairing creates a more immersive experience.



### Pacing and Energy

Adjust the soundtrack's tempo and energy to complement your visuals' pacing. Upbeat tracks can add vigor to action-packed scenes, while slower melodies suit reflective or dramatic moments.



### Volume and Dynamics

Ensure the music doesn't overpower dialogue or other important audio elements. Maintain a balance between the soundtrack and other sounds for a harmonious blend.



### Copyright and Licensing

Understand the legal aspects of music usage. Opt for royalty-free tracks and creative common licenses, or acquire proper licenses to avoid copyright issues and potential legal disputes.



### Audience Connection

Consider your target audience's preferences and cultural background. A relatable soundtrack enhances engagement and resonates with viewers on a personal level.



### Repetition and Variation

Use recurring motifs or themes within the soundtrack to create a sense of continuity. Introduce variations to maintain interest and emphasize transitions.



### Tempo Transitions

Seamlessly transition between tracks with similar tempos to avoid jarring shifts. Gradual changes maintain a consistent rhythm and flow.



### Collaboration with Composers

Collaborate with composers to create custom soundtracks tailored to your video's specific needs and emotional nuances for a unique touch.



### Preview and Testing

Experiment with different tracks by placing them against your video and gauging their impact. Solicit feedback from peers to ensure the chosen soundtrack resonates effectively.



### Timing and Synchronization

Ensure precise synchronization between the soundtrack's key moments and video events. This tight coordination enhances the overall viewing experience.



### Instrumentation and Texture

Pay attention to the instrumentation and texture of the music. Instruments and sonic layers can evoke different feelings and enhance the visual aesthetic.



### Transitions and Fades

Use fades and transitions to introduce or conclude the soundtrack smoothly. Gradual fades prevent abrupt starts or stops, creating a polished outcome.



### Consistency Across Series

If creating a series of videos, maintain a consistent audio theme. This unifying element fosters brand recognition and strengthens the series' identity.

Mastering the art of music selection for your videos empowers you to create captivating content that lingers in the minds and hearts of your viewers, amplifying the overall impact of your visual storytelling.



## Get it done with Videohaus!

Videohaus empowers clients with unparalleled video production. From concept to execution, we craft compelling visual narratives tailored to your unique goals. Our services encompass scriptwriting, filming, editing, and seamless integration of captivating soundtracks. Harnessing cutting-edge technology, we deliver cinematic experiences that captivate and resonate. Whether for marketing, storytelling, or education, Videohaus transforms ideas into dynamic videos that leave a lasting impact. Elevate your brand, engage your audience, and convey your message with the artistry and expertise only Videohaus can provide—your vision, our creation – a partnership that brings visions to life.

So, without further ado, book a studio with us today!

Selecting the right soundtrack for your videos is paramount, as it can elevate your content from mere visuals to an immersive and emotionally resonant experience. The careful choice of music profoundly influences your video's mood, tone, and impact.

Choosing the Right Soundtrack for Your Videos

Unlock the secrets of captivating videography with Videohaus Pro-Tips. Whether you're a novice or a seasoned creator, this guide offers expert insights to elevate your video production game. From crafting compelling narratives to mastering camera techniques, delve into a world of creativity and learn how to craft stunning videos that leave a lasting impact. Harness the power of visual storytelling and take your videos from ordinary to extraordinary with the wisdom industry professionals share in this comprehensive Pro-Tips article.



## Buy the correct equipment. 

It would help if you made the appropriate equipment investments to produce a professional-quality video. At the very least, this comprises tools like a camera, editing software, and a microphone. A tripod, a gimbal, and lighting fixtures are additional tools.

Don't worry; purchasing this equipment won't break the bank. Most smartphones have cameras that are adequate for recording videos, and both Windows and Apple devices come with free, in-built video editing software. The most crucial item that you might not already have is a microphone. Of course, you can record audio on your phone, but you won't get the clear, polished output you need. 



## Examine the background of your video.

When shooting a video, you should consider everything that will fit inside the frame. Nothing ought to be there by chance. 

It can be preferable to choose a background that is clear and distraction-free if you want the film to seem professional. The following is an example from [Robin Sharma.](https://www.youtube.com/watch?v=5d6IZGF6nnw)

There is just the speaker to catch the viewer's attention when all that is present is a simple white background. For animation as well as live-action media, a plain background is ideal. If plain backdrops don't appeal to you, adding simple, decorative elements to your video's background related to the subject matter might also be wonderful. 

This illustration is from [Binging with Babish](https://www.youtube.com/watch?v=KgNQ6ZrT4RQ). Kitchen tools and an oven can be seen in the backdrop of this culinary film. However, they are purposefully out of focus.



## Set a tripod.

Viewers can quickly distinguish between a handheld camera and one mounted on a firm surface, regardless of whether they are the master of the steady hand buzzer challenge or the queen of the egg and spoon race. 

Shaky footage is a no-no when it comes to filming the finest and most professional-looking video you can.   

Purchasing a tripod is a simple approach to improve the caliber of your videos immediately. A strong surface, such as a desk or shelf, would work just as well if your budget is limited. 



## Consider your appearance on video.

It's crucial to consider your on-screen appearance if you plan to appear in your videos. 

This calls for carefully considering your attire, posture (both standing and sitting), and communication style with the camera. 

It's critical to watch your performance back to identify areas where you can improve. For instance, if you fidget while you're on camera, it could give the impression that you're uneasy, and confidence is essential for a polished video. 



## Record clear audio.

The appearance of a professional video is not everything. Additionally, your audio must be flawless. That implies there shouldn't be any background noises like traffic horns or fuzzily hissing sounds. 

Pure, clear audio is what viewers need. 

The significance of using a microphone to improve your audio has previously been stated. If you can find a calm area to record, it will also be helpful. 

But "stationary noise" can still bother you on occasion. For example, a camera's motor noise, a microphone's humming, or the buzzing from a power supply are examples of stationary noise. 

You may use a digital audio editor, like Audacity, to lessen these noises. 



## Shoot from multiple angles.

Professional videos almost seldom consist of a single lengthy shot. This is because capturing everything in a single shot could appear overly dramatic and possibly even uninteresting to certain viewers. 

It's crucial to segment your video by taking shots from various perspectives. Several well-liked angles are:

Over the shoulder, mid shots, long shots, from the side, and close-ups.



## Take lighting into consideration. 

Your lighting must be flawless in order for the video to seem professional, much like your audio. Viewers will instantly notice if your video is poorly lit, in which case they will close it and go on to another. 



There is a lot of rivalry, as 86% of organizations use video as a marketing strategy. If you want to compete, every video aspect must be flawless. 

But it doesn't mean you have to go out and buy pricey lighting supplies. Employing the sun, which is a free and universally accessible source of light, is one of the finest methods for lighting your videos. 

A well-lit space is ideal for recording your videos.



## Be consistent across all of your videos.

If you intend to make a video series, maintain some coherence throughout. 

There needs to be at least one signal for viewers that they are viewing one of your videos. You could put your brand on the screen of each video. You might also achieve consistency by sticking with the same soundtrack and background. Including a recognizable beginning is another well-liked strategy for achieving a professional degree of coherence across your videos.



## Get it done with Videohaus!

Videohaus stands tall as the ideal production partner. With a knack for translating visions into captivating videos, Videohaus empowers startups to craft their stories with precision, professionalism, and impact. Your journey from concept to captivating creation starts here.

So, without waiting, book a studio with us today!

Whether you're a novice or a seasoned creator, this guide offers expert insights to elevate your video production game. From crafting compelling narratives to mastering camera techniques, delve into a world of creativity and learn how to craft stunning videos that leave a lasting impact.

Videohaus Pro-Tips: Expert Advice for Creating Stunning Videos

Embarking on the journey of crafting exceptional videos necessitates more than just a camera. This article unveils the quintessential tools that form the cornerstone of remarkable videography. From stabilizing systems that ensure seamless motion to advanced audio setups that capture every nuance, we explore the top five equipment essentials that elevate your video production to new heights. Whether you're a budding creator or a seasoned filmmaker, these indispensable tools are your gateway to capturing and conveying your vision with unparalleled excellence.



## Number 1- Stabilizer

Stabilization is crucial when capturing both videos and still images to achieve clear and sharp results. To achieve unparalleled performance, including a high-quality tripod and slider in your video equipment setup is essential, although the slider can be optional.



For optimal shooting experiences, tripods like the [Manfrotto MT190X3](https://www.manfrotto.com/global/190x-aluminium-3-section-camera-tripod-mt190x3/) provide a robust and steady platform along with a fluid head, ensuring the best possible outcome. Utilizing an iPhone video stabilizer can also benefit if you're using an iPhone for video recording.

While multiple fluid heads may be necessary to accommodate your monopod, tripod, and slider, beginners can start with a single one. For those new to sliders, the [Konova K3](https://konovaphoto.com/products/konova-camera-slider-k3-series) kit is a reasonable choice to consider.



## Number 2- Sound equipment

Indeed, a majority of online videos prove to be vexing, despite boasting remarkable visual clarity. The Achilles' heel of these videos lies in their subpar audio quality. It is imperative to ensure that your video production equipment is equipped with top-notch audio recording tools.



Even a video with a somewhat coarse visual presentation can hold the viewer's attention to the very end, provided its audio quality is up to par. Acquiring a high-quality video microphone such as the [RODE model like RODE NT1](https://rode.com/en/microphones/studio-condenser/nt1) can significantly enhance background sound capture in tandem with your DSLR camera.



For scenarios like events or big gatherings, where mobility is paramount for recording, it is advisable to incorporate a wireless microphone, like the offerings from Sennheiser, or opt for the [Zoom H4N](https://zoomcorp.com/en/us/handheld-recorders/handheld-recorders/h4n-pro/) recorder.



## Number 3- Lighting

Absolutely, the significance of proper lighting cannot be overlooked when discussing essential videography equipment.



For beginners, a standard LED light attachment that accompanies your DSLR camera (which attaches to the top of your camera) suffices for amateur shooting. Alternatively, you can opt for a Neewer 160 dimmable LED light to kickstart your journey.



Advanced camera kits come complete with lighting stands, lights, and protective carry cases. It's crucial to bear in mind that lighting should only be introduced when the scene demands it.

Of course, scenes captured in broad daylight can often thrive without supplementary lighting, providing vibrant and sunlit visuals. However, when dealing with low-light conditions, lights become crucial to accentuate your subject.



## Number 4- Backdrop

A backdrop serves as the backdrop against which you film your videos. Utilizing backdrops enables you to craft distinctive videos and disassociate yourself from visually noisy backgrounds and disruptive elements in your filming surroundings.



Backdrops come in various sizes and designs; there isn't a universally prescribed type for all-purpose use. However, to ensure both ease and the production of high-quality videos, opting for a backdrop composed of pliable and durable materials like vinyl or cotton is advisable. Additionally, prioritize an effortless backdrop to clean, fold, and transport.



## Number 5- Memory Cards

It's truly a shame to have all that videography equipment performing at its peak, only to be hindered by insufficient memory for storing your shots.



Ensure you have ample spare memory cards on hand to accommodate the shots you capture during any event. Memories are precious, much like the unpredictable dimensions of joy captured through your camera lens.



Opt for compact flash cards and consider investing in SanDisk Extreme/Ultra memory cards for your high-end video camera.

Lastly, exercise caution when considering budget-friendly options. Prioritize reputable brands offering memory cards with capacities ranging from 16 to 32 GB. It's also wise to regularly back up your memory card data onto a hard disk in between shots.



Employing longer breaks for memory card transfers to a hard drive or PC serves as a protective measure, safeguarding both your memory card and the cherished memories stored within from accidental loss or corruption.



## What to do when you cannot afford these pieces of equipment?

When financial constraints limit your ability to invest in high-end equipment, don't lose heart. Consider booking a professional studio for your video production needs. Studios often come equipped with top-tier gear, lighting setups, and acoustics, providing an ideal environment for shooting. They offer a cost-effective solution, allowing you to access premium equipment without the upfront investment.



Furthermore, studios offer expert technical support and ample space for creativity, enhancing the quality of your videos. If you're looking for a reliable studio option, consider Videohaus. With its state-of-the-art facilities and comprehensive equipment, Videohaus offers an excellent solution for those seeking top-notch production capabilities within their budget constraints.



## Get it done with Videohaus!

Videohaus extends a helping hand to startups by delivering exceptional video production services. Experience success with their high-quality output, crafted to resonate with your audience. Immerse yourself in their state-of-the-art facilities, cutting-edge equipment, and seasoned professionals who bring your vision to life. Whether it's engaging promotional content, impactful explainer videos, or captivating storytelling, Videohaus ensures your startup shines with cinematic brilliance. Elevate your brand and captivate your audience – Videohaus is your partner in achieving video production excellence.

Without wasting any time, book a studio with us today!

Whether you're a budding creator or a seasoned filmmaker, these indispensable tools are your gateway to capturing and conveying your vision with unparalleled excellence.

Top 5 Equipment You Need to Film Great Videos

Small businesses are finding innovative ways to thrive through video marketing without breaking the bank. This article unveils a treasure trove of cost-effective strategies that empower businesses to leverage the power of video, driving engagement, brand awareness, and growth. Discover how creativity, resourcefulness, and smart utilization of tools can help small enterprises create impactful visual content that resonates with audiences and fosters a strong online presence. Uncover the secrets to harnessing the potential of video marketing on a budget and watch your business flourish in the digital realm.



## Cost-effective strategies for Startups

### DIY Filming and Editing

Invest in affordable video equipment, such as smartphones and entry-level cameras, to create professional-looking videos. Utilize free or low-cost editing software like [Adobe Premiere Rush](https://www.adobe.com/products/premiere-rush.html) or [DaVinci](https://www.blackmagicdesign.com/products/davinciresolve) Resolve to edit and enhance your footage.



### User-Generated Content

Encourage customers to share their experiences with your products or services through videos. Repurpose these authentic testimonials, reviews, or unboxing videos for your marketing campaigns.



### Educational Tutorials

Establish authority in your industry by creating educational how-to videos or tutorials that provide value to your audience. Share knowledge, tips, and insights related to your products or services.



### Animated Explainers

Craft engaging animated videos using tools like [Vyond](https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwiGiN__pdWAAxU5k4MHHUyzB6sYABAAGgJlZg&gclid=Cj0KCQjwuNemBhCBARIsADp74QRIWZEcHkyXuIqJtl3cD596qQgIQ_IJHrxgQtdDpdsjmtIGAMkcgJ8aAsnCEALw_wcB&ohost=www.google.com&cid=CAESa-D2ryp8v7VfUSVTUWxRo9HTnCqchBua5Nz49bGRL-Ps8BsfqTBTttcKHbalEvl9iJm-KcZzv-_aIaLXfgZNsqiohISSvnOs12pSYHkwWquNVUVSq-vsoem1MOwtdad0SF0HAjPzvLKKKSKK&sig=AOD64_2hmLfMCujVtQPd7AuhE5w0GkGw5g&q&adurl&ved=2ahUKEwjIt9f_pdWAAxV2_rsIHWgcAkwQ0Qx6BAgGEAE) or [Animaker.](https://www.animaker.com/) Illustrate complex ideas, concepts, or product features in a visually appealing and easily understandable manner.



### Live Streaming

Utilize platforms like Facebook Live, Instagram Live, or YouTube Live to connect directly with your audience in real time. Host Q&A sessions, behind-the-scenes glimpses, or product launches without the need for extensive pre-production.



### Repurposing Content

Repackage existing blog posts, infographics, or slide decks into video format. This maximizes the value of your content and reaches a broader audience.



### Influencer Collaborations

Partner with micro-influencers or local personalities who resonate with your target audience. They can create genuine and relatable video content that promotes your brand.



### Storytelling

Craft compelling narratives that highlight your brand's journey, values, or customer success stories. Story-driven videos captivate emotions and create a strong connection with viewers.



### DIY Animations

Create simple animations using online tools like [Canva](https://www.canva.com/) or [Powtoon](https://www.powtoon.com/). These animations can illustrate statistics, data, or product benefits effectively.



### Keyword Optimization

Optimize video titles, descriptions, and tags with relevant keywords to improve discoverability on platforms like YouTube. This enhances your video's chances of reaching a wider audience.



### Utilize Stock Footage

Incorporate stock video clips, images, or music from platforms like [Shutterstock](https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwj6uZiPptWAAxWNimgJHc6OBMgYABAAGgJ3Zg&gclid=Cj0KCQjwuNemBhCBARIsADp74QRFzDBzTcHjm3pq40FzCKdmWrnPrWCi04SW-4_pYhk3E9hBO26JywcaAvSeEALw_wcB&ohost=www.google.com&cid=CAESa-D24vVmdRJbLEB4v4UbzROMjXEsUvS-ibiNQ-UTIDJMuKSNxb29Op_HOQIqyDcPgwHQ-OkLhk1DGXsksMSjT8U05bWA5s8fX9gZQikk9KdwkLLESL12SFhazCjhqsz3xmPv_xgMnQYFr5aW&sig=AOD64_0C9MNYEW2MLUOU7eOhQ2qOHst1sg&q&adurl&ved=2ahUKEwjfhY-PptWAAxUuh_0HHXhjCBcQ0Qx6BAgGEAE) or [Pexels](https://www.pexels.com/) to enhance the visual appeal of your videos without the need for extensive filming.



### Cross-Promotion

Share your videos across various social media platforms, embed them in your email newsletters, and integrate them into your website to increase visibility and engagement.



### Consistent Branding

Develop a recognizable visual identity with consistent colors, fonts, and logo placement across your video content. This fosters brand recognition and trust.



### Analytics and Iteration

Monitor video performance metrics like views, engagement, and click-through rates. Use these insights to refine your video marketing strategy over time for better results.



### DIY Soundtracks

Create or source royalty-free music and sound effects to enhance the audio quality of your videos, creating a more immersive viewing experience.



By implementing these creative and budget-friendly strategies, small businesses can effectively harness the potential of video marketing to connect with their audience, enhance brand visibility, and drive growth.



## Smart Approach for Startups to create impactful content

Creativity, resourcefulness, and strategic tool utilization are the pillars that enable small enterprises to craft impactful visual content without straining their budget:



### Innovative Storytelling

Small businesses can leverage creative narratives to captivate audiences. Crafting relatable and emotionally engaging stories helps establish a strong connection, leaving a lasting impression.



### DIY Approach

With limited resources, small enterprises can embrace a do-it-yourself ethos. This hands-on approach fosters unique content creation, from filming to editing, reflecting the brand's authenticity.



### Repurposing Assets

Resourcefulness shines when existing materials, such as images, graphics, or user-generated content, are repurposed into engaging videos. This saves time and costs while maintaining consistency.



### Budget-Friendly Tools

An array of cost-effective tools, like [Canva](https://www.canva.com/), [Animoto](https://animoto.com/), or [InVideo](https://invideo.io/), empowers small businesses to design stunning visuals, animations, and videos, even without formal design expertise.



### User Participation

Inviting customers to participate in challenges, contests, or video submissions encourages user-generated content, expanding reach organically and fostering a sense of community.



### Utilizing Stock Resources

Accessible stock images, videos, and music provide a cost-effective means to elevate content quality, ensuring a professional aesthetic without expensive productions.



### Optimized Social Media

Smartly utilizing social media platforms as distribution channels amplifies content visibility. Tailoring content formats to suit each platform enhances engagement and reach.



### Short-Form Content

Crafting concise yet impactful content, such as TikTok or Instagram Reels, leverages short attention spans effectively and can go viral without extensive production.



### Animated Infographics

Transforming data into animated infographics using tools like [Visme](https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwiSgaq2ptWAAxVaBQYAHas_Cf8YABAAGgJ3cw&gclid=Cj0KCQjwuNemBhCBARIsADp74QTYYO9X8gwHUEytx7Fakg8L-8vhfLKVgU-PODlZnbBT5oxRr22qz-oaAuOQEALw_wcB&ohost=www.google.com&cid=CAESa-D2JMEQ90s2JkBNzuxACOnxfShfpQ5PUg94cdkF6FgFso0oqpJknJJBFhNAH7WcE5x8InbTSJ0j8svtFQoAg5oclIBMIvxZgNqTnyqZdoN7RQu_uWMETGpcLuqZIgkViNU8L74uXKbPVZOB&sig=AOD64_3lm-Mp5cEE4zt7E3Ct7T1NlMZ82w&q&adurl&ved=2ahUKEwiJ4KC2ptWAAxUKi_0HHXqhCVsQ0Qx6BAgEEAE) or [Piktochart](https://piktochart.com/) conveys complex information visually, enhancing engagement and understanding.



### Localized Content

Targeting local markets through culturally relevant visuals and messages showcases an understanding of the audience, resonating deeply and driving engagement.



### Collaborative Projects

Partnering with influencers, local artists, or complementary businesses adds diversity and fresh perspectives to content, expanding the audience and fostering cross-promotion.



### Strategic Timing

Timely content creation around trending topics, holidays, or industry events capitalizes on current discussions and boosts relevance and shareability.



Incorporating these elements, small enterprises can navigate the video content landscape adeptly, creating impactful visuals that resonate with audiences, establish brand identity, and drive growth—all while staying within budget constraints.



## Get it done with Videohaus!

Videohaus empowers startups like yours with seamless video production. From conceptualizing engaging narratives to capturing stunning visuals, we'll bring your ideas to life. Our expertise in editing and animation ensures a polished finish, while cost-effective strategies make your vision a reality, even on a startup budget.

So, without wasting time, get to know about our latest video packages and book a studio with us today!

Uncover the secrets to harnessing the potential of video marketing on a budget and watch your business flourish in the digital realm.

Video Marketing on a Budget: Cost-Effective Strategies for Small Businesses

Delving into the realm of analytics unveils a dynamic landscape for measuring video performance. In an age dominated by visual content, understanding the metrics that define a video's success is paramount. From viewer engagement and retention to click-through rates, deciphering these insights empowers content creators and businesses alike. 



This article delves into the pivotal role of analytics in unraveling the intricacies of video performance, offering a comprehensive guide to harnessing data-driven strategies for optimal results in the digital age.



## Role of analytics in unraveling the intricacies of video performance

### Understanding Viewer Engagement

Analytics provide invaluable insights into viewer behavior, tracking metrics like play rates, drop-off points, and interaction frequency. This data unveils which segments resonate, aiding in crafting captivating content.



### Deciphering Viewer Preferences

Analytics unveil viewer preferences by analyzing demographics, watch times, and click-through rates. This knowledge guides content decisions, ensuring alignment with the target audience's tastes.



### Optimizing Content-Length

Analytics unveil optimal video durations for retaining viewer interest. Lengthy drop-offs indicate potential boredom, while abrupt exits pinpoint viewer dissatisfaction, allowing creators to fine-tune duration.



### Refining Call-to-Actions (CTAs)

Examining viewer responses to CTAs helps refine their placement, language, and timing. Analytics enable strategic adjustments, boosting conversion rates and user interactions.



### Enhancing Platform Selection

Analytics identify which platforms yield the highest engagement. Tailoring content distribution to these platforms maximizes visibility and impact.



### Measuring Social Sharing Impact

Analytics showcase the viral reach by tracking video shares and their subsequent engagement. This insight aids in designing share-worthy content.



### Predicting Trends and Patterns

Analytics unveil trends in viewer behavior, aiding in predicting future preferences. This foresight guides pre-emptive content creation and strategy adjustments.



In a visual-centric era, the role of analytics in dissecting video performance intricacies is indispensable. By deciphering viewer interactions and preferences, creators navigate a data-driven course to producing compelling content and maximizing impact.



## Guide to harnessing data-driven strategies 

By leveraging analytics, content creators and businesses can uncover valuable insights that guide content creation, distribution, and engagement. This guide outlines a step-by-step approach to harnessing data-driven strategies effectively.

### Define Clear Objectives:

Begin by setting specific goals for your video content. Are you aiming to increase brand awareness, drive conversions, or enhance viewer engagement? Defining clear objectives helps tailor your data collection and analysis efforts toward achieving those goals.

### Choose Relevant Metrics:

Identify the key performance indicators (KPIs) that align with your objectives. Metrics like view count, watch time, click-through rates, and social shares provide valuable insights into different aspects of video performance. Choose metrics that directly reflect your goals.

### Utilize Advanced Analytics Tools:

Invest in robust analytics platforms that offer in-depth insights. [Google Analytics](https://analytics.google.com/analytics/web/provision/#/provision), [YouTube Analytics](https://studio.youtube.com/channel/UCfLuMlVEfF-1izNoGAOUTfQ/analytics/tab-overview/period-default), and social media insights provide comprehensive data on viewer behavior, demographics, and engagement patterns. These tools help you understand your audience better.

### Audience Segmentation:

Segment your audience based on demographics, interests, and behaviors. This segmentation enables personalized content creation and targeted distribution, maximizing relevance and engagement.

### Content Optimization:

Analyze viewer engagement patterns to identify which parts of your videos are most engaging and which lead to drop-offs. Use this data to optimize video content, keeping viewers hooked and encouraging longer watch times.

### A/B Testing:

Experiment with different elements such as thumbnails, titles, and video lengths. Conduct A/B tests to compare performance and determine which variations resonate better with your audience. Iterate based on the results.

### Social Media Insights:

Each platform offers unique insights. Study metrics like shares, comments, and likes to gauge audience sentiment and tailor your content strategy for each platform accordingly.

### Monitor Competitor Performance:

Analyze the video performance of your competitors to gain a comparative perspective. Identify successful tactics and areas for improvement, adapting strategies to stay competitive.

### Data-Driven Content Calendar:

Create a content calendar based on data insights. Schedule video releases during peak engagement times, aligning with when your target audience is most active.

### Iterative Improvement:

Regularly analyze your data and adapt your strategies accordingly. Track trends, make data-backed decisions, and continuously refine your approach to ensure consistent growth in video performance.

### Feedback Integration:

Encourage viewer feedback through comments, surveys, and polls. Incorporate constructive insights into your strategies to enhance viewer satisfaction and engagement.

### Stay Updated on Trends:

Keep an eye on industry trends and evolving viewer preferences. Adapting to changing landscapes ensures your content remains relevant and resonates with your audience.



Incorporating data-driven strategies into your video content approach empowers you to make informed decisions, optimize engagement, and achieve meaningful results. You'll position yourself for success in a competitive digital landscape by continuously analyzing and adapting based on insights.



## Get it done with Videohuas!

Videohaus offers startups a potent edge by enhancing their video analytics. With advanced tracking tools and tailored insights, startups can decipher viewer behavior, measure engagement, and refine content strategies. Videohaus empowers data-driven decision-making, optimizing video length, content themes, and distribution channels. Through A/B testing and demographic analysis, startups can pinpoint preferences, boosting viewer retention and conversions. Videohaus equips startups with a comprehensive toolkit to harness the full potential of their video content and drive impactful growth.

So, what's the wait for? Learn about our latest video packages today!

Delving into the realm of analytics unveils a dynamic landscape for measuring video performance.

Diving into Analytics: Measure Video Performance

Capturing perfect moments with your furry friend on camera can be a delightful challenge. Whether a pet owner or a professional videographer, managing your dog during video shoots requires careful planning and patience. From maintaining their comfort to eliciting the right reactions, a harmonious blend of preparation and spontaneity is key. 



In this article, discover essential tips to ensure your canine companion shines on screen, making every video shoot a tail-wagging success.



## Tips to ensure your canine companion shines on screen

### Pre-Shoot Prep

Prioritize your dog's well-being by ensuring they're well-fed, hydrated, and have had sufficient exercise. A tired dog is more likely to be cooperative and calm during the shoot. Grooming your dog and cleaning their paws can also prevent unnecessary distractions or messes.



### Familiarization with Equipment

Introduce your dog to the camera, lights, and any other equipment beforehand. Let them sniff around and get accustomed to the setup. Use positive reinforcement, treats, and play to create a positive association with the equipment.



### Location Scouting

Choose a familiar and quiet location where your dog feels comfortable. Minimize potential distractions or noises that could startle or excite them. Natural light often works best for a soft and flattering appearance.



### Obedience Training

Basic commands like "sit," "stay," and "come" are invaluable. A well-trained dog is easier to manage on set. Use treats and praise to reinforce good behavior.



### Patience and Positive Reinforcement

Stay patient and reward your dog for desired behaviors. Treats, toys, or affection help maintain their focus and cooperation.



### Handler Assistance

Enlist a helper to manage your dog off-camera. This allows you to focus on directing the shoot while your dog remains attentive and engaged.



### Toys and Props

Incorporate your dog's favorite toys or props related to the theme. Familiar items can evoke genuine reactions and keep your dog engaged.



### Familiar Faces

If possible, involve people or animals your dog is comfortable with. Their presence can help ease any nervousness and lead to more authentic interactions.



### Short and Positive Sessions

Dogs have limited attention spans. Keep the shooting sessions short, engaging, and enjoyable. Breaks for play and relaxation are essential.



### Capture Natural Behavior

Some of the best shots capture your dog's authentic actions and expressions. Allow them to explore and be themselves, as these genuine moments often shine brightest on screen.



### Stay Calm

Dogs can pick up on your energy. Maintain a calm and relaxed demeanor to help your dog feel at ease. Avoid shouting or scolding if they're not following directions.



### Post-Shoot Rewards

After the shoot, reward your dog with extra love, treats, and playtime. This positive association will make future shoots more appealing to them.

Every dog is unique, so tailor your approach to suit their personality. With the right blend of preparation, patience, and positivity, your canine companion can shine on screen, creating memorable moments that warm hearts.



## Examples of Videos Featuring Dogs

### 1- [PetSmart](https://www.youtube.com/watch?v=8pYMtx1iRDA)

This video does a good job of video production. The shots are well-composed, and the editing is smooth. The music is catchy, and the visuals are bright and colorful. All of these elements come together to create a video that is both visually appealing and emotionally engaging.

Here are some specific examples of how well the dogs and video production are managed in the video:

1. The dogs are all well-trained and seem to be comfortable being around people. For example, one dog is seen sitting on a grooming table while a groomer is brushing its teeth. The dog is not fidgeting or trying to get away, which shows that it is comfortable being groomed.
2. The dogs are all different breeds and sizes, which helps to keep the video visually interesting. For example, one shot shows a group of dogs playing together. There is a small dog, a medium-sized dog, and a large dog. The dogs' different sizes help create a sense of visual variety.
3. The dogs are all well-groomed and appear healthy, reinforcing the message that PetSmart takes care of its pets. For example, one shot shows a dog getting a bath. The dog's fur is clean and shiny, which shows that it is well-groomed.



### 2- [Petco](https://www.youtube.com/watch?v=DBGraxQspow)

This video is well-made and informative. It gives viewers a glimpse into Petco's care for its dogs and the work that goes into creating its videos. The video is likely to leave viewers feeling confident that Petco is a responsible company that cares about the well-being of its animals.



Here are some specific thoughts on how well Petco has managed its dogs and video production:

1. The dogs in the video look healthy and well-cared for. They are active and playful and seem to enjoy their time on set.
2. The video production is high quality. The footage is well-shot and edited, and the overall presentation is professional.
3. The video gives viewers a glimpse into the behind-the-scenes work that goes into creating Petco's videos. This is an interesting and informative look at the process of creating pet videos.



## Get it done with Videohaus!

Incorporate these tips to create captivating dog videos. For professional assistance, consider partnering with Videohaus—a production company skilled in bringing out the best in your canine companion on screen. Let your furry friend shine, capturing moments that'll be cherished for a lifetime.

Learn about our latest video packages today!

In this article, discover essential tips to ensure your canine companion shines on screen, making every video shoot a tail-wagging success.

Tips on Managing Your Dog During Video Shoots

Deciding whether to invest in your equipment can be a critical juncture for content creators and businesses. From photographers and musicians to small-scale enterprises, the choice between purchasing or renting gear can significantly impact financial stability and creative freedom. While ownership provides long-term benefits and tailored customization, upfront costs and maintenance pose substantial considerations. 



This article delves into key factors influencing this decision-making process, exploring the industries where ownership is a game-changer and when opting for rentals proves more prudent. By weighing the advantages and disadvantages, readers will gain valuable insights to determine when it's truly worth buying their own equipment.



## Equipment startups need for video production.

### High-quality Camera

Invest in a DSLR or mirrorless camera with 4K video capabilities for crisp footage.

### Versatile Lenses

Get a set of lenses to accommodate various shooting scenarios and visual effects.

### Sturdy Tripod

Essential for stable shots and smooth panning movements.

### Reliable External Microphone

Ensure excellent audio quality for interviews or narration.

### Wireless Lavaliere Mic

Consider using a wireless Lavaliere mic for added flexibility in capturing clear sound.

### Lighting Kit

Basic lighting equipment like softboxes, LED panels, and reflectors for professional-looking videos.

### Grip Equipment

Acquire light stands and sandbags to secure the lighting setup.

### Stabilizer or Gimbal

Assist in achieving steady camera movements, especially for handheld shots.

### Editing Software

Invest in good editing software to process and refine the footage.

### Powerful Computer System

Ensure ample storage capacity and processing power for seamless editing.

### Create Engaging Content

With these tools, startups can effectively communicate their brand and message.



## When should startups buy their own equipment?

Startups should consider buying their own equipment when they have a clear, long-term vision and stable financial standing. Purchasing equipment can be advantageous when:



### When you want to be Cost-effective

If the equipment is critical to the startup's core operations and will be frequently used, owning it can be more cost-effective in the long run compared to ongoing rental expenses.



### When Startups need customization option

Certain industries require tailored equipment setups for optimal performance. Owning allows startups to customize their tools to match specific needs and workflows.



### When Startups need Availability and Control

Owning equipment ensures it's readily available whenever needed, providing greater control over production schedules and reducing reliance on third-party suppliers.



### To be smart with Tax Benefits

In some regions, tax advantages might be associated with owning assets, such as equipment depreciation deductions.



However, startups must thoroughly analyze their financial capabilities, consider maintenance costs, and assess the equipment's long-term relevance before committing to a purchase. In some cases, leasing or renting might still be a more viable option, especially for specialized or rapidly evolving technologies.



## When should startups book a studio?

Startups should consider booking a studio, such as Videhaus, under the following circumstances:



### When you want Professional Quality

When the startup needs to create high-quality videos or multimedia content for marketing, branding, or promotional purposes, a studio provides the necessary production facilities and equipment to achieve professional results.



### When you want Specialized Equipment

If the startup requires specialized video or audio equipment that they don't have access to, booking a studio like Videhaus can offer access to advanced cameras, lighting setups, and audio recording gear.



### When you want Space and Acoustics

Studios are designed to offer controlled environments with proper lighting and acoustics, ensuring optimal recording conditions and minimizing post-production efforts.



### When you want Flexible Scheduling

Startups may opt for studio bookings to have the flexibility to shoot content on specific dates and times that suit their schedules, helping them plan and execute their projects efficiently.



### When you want Experienced Crew

Studios like Videhaus often come with an experienced production team, including directors, videographers, and audio engineers, which can enhance the overall quality and professionalism of the content.



### When you want Cost-Effectiveness

Booking a studio for a specific project can be more cost-effective than owning and maintaining extensive production equipment, especially if video production is not a regular requirement for the startup.



### When you want to Focus on Creativity

By outsourcing the technical aspects to the studio's experts, startups can focus more on their creative vision and content ideas without worrying about production logistics.



## What Videohaus offers to startups

As a versatile production company, Videohaus extends its services beyond just video production to encompass writing, editing, and marketing solutions. Their comprehensive offerings ensure a seamless and efficient content creation process for startups and businesses.



### Writing Services

Videohaus boasts a team of skilled and creative writers who excel in crafting engaging scripts, compelling narratives, and persuasive copy for various mediums. Whether it's a video script, website content, blog posts, or social media copy, their writers deliver captivating content that aligns with the client's brand and objectives.



### Editing Expertise

With a keen eye for detail and a commitment to delivering polished outcomes, Videohaus' editing team refines raw footage, ensuring seamless transitions, impactful storytelling, and visually appealing final products. Their post-production capabilities elevate the quality of the content to captivate audiences effectively.



### Marketing Solutions

Videohaus understands that a well-produced video or content piece is only effective if it reaches the right audience. Therefore, they offer marketing services to optimize content distribution and engagement. From SEO optimization to social media marketing strategies, Videohaus helps startups maximize the reach and impact of their content.



## Get it done with Videohaus

Videohaus enables startups to streamline their content creation process, maintain brand consistency, and effectively communicate their messages to the target audience by offering a full suite of services. Our integrated approach ensures that each aspect of content creation, from ideation to execution, is carefully crafted and executed to meet the unique needs of our clients.



Book a studio space now or get in touch to learn more about our video packages!

By weighing the advantages and disadvantages, readers will gain valuable insights to determine when it's truly worth buying their own equipment.

When is it Worth Buying Your Own Equipment?

Harnessing the power of interactive elements has become paramount in capturing and retaining audience attention. This article delves into the art of incorporating interactive elements into videos, exploring how these immersive tools elevate engagement and forge deeper connections with viewers. From clickable hotspots to dynamic polls, we unravel the strategies and benefits that drive video content toward a new realm of interactivity, transforming passive spectators into active participants. Join us on a journey to unlock the potential of interactive elements and amplify the impact of your videos like never before.



## The potential of interactive elements

Interactive elements possess immense potential to revolutionize content consumption and engagement across various media platforms. Here's an exploration of their far-reaching possibilities:



### Enhanced Engagement

Interactivity transforms passive spectators into active participants, holding their attention and encouraging longer viewing sessions. Users become immersed in content, resulting in increased time spent interacting with the material.



### Deeper Learning

Interactive elements facilitate experiential learning. Viewers can explore, manipulate, and engage with educational content, leading to improved understanding, knowledge retention, and skill acquisition.



### Personalized Experiences

Interactive elements allow for tailored content experiences. Viewers can choose paths, preferences, and interactions that align with their interests, creating a sense of ownership and relevance.



### Data Visualization

Complex data becomes accessible and understandable through interactive charts, graphs, and maps. Users can analyze information at their pace, empowering data-driven decision-making.



### Elevated Marketing

Interactive video elements enable seamless integration of product showcases, clickable CTAs, and immersive demonstrations. This boosts conversion rates and offers a captivating way to present products or services.



### Entertainment Evolution

Interactive storytelling and branching narratives redefine entertainment, enabling users to influence plotlines and outcomes. This interactivity breeds anticipation, engagement, and a desire to explore alternative scenarios.



### Audience Insights

Real-time polls, quizzes, and comments provide creators invaluable insights into audience preferences and opinions. This data informs content strategy, fostering a responsive and adaptable approach.



### Virtual Experiences

360-degree videos and VR-compatible content transport users to virtual realms, enabling them to explore environments and events as if they were physically present. This innovation has applications in tourism, events, and beyond.



### Social Sharing

Interactive content prompts social sharing as users engage in discussions, debates, and challenges related to the material. This virality expands the reach and enhances the content's impact.



### Immersive Training

Interactive elements facilitate hands-on training scenarios for various industries. Simulations, decision-making exercises, and problem-solving challenges enable practical skill development.



### Community Building

Live interactions and collaborative activities foster a sense of community among viewers. Creators can directly engage with their audience, cultivating a loyal and dedicated following.



### Gamification

Incorporating game-like elements such as rewards, achievements, and challenges enhances user motivation, transforming mundane tasks into engaging experiences.



### Feedback Loop

Interactive elements facilitate immediate feedback, enabling creators to refine content based on real-time audience reactions. This iterative approach elevates the quality and relevance of future content.



### Innovative Education

Interactive educational videos engage students by transforming lessons into interactive experiences. This cultivates critical thinking, problem-solving skills, and active participation in the learning process.



Incorporating interactive elements into content taps into the innate human desire for participation and exploration, fostering a more profound connection between creators and consumers. As technology advances, the potential for these elements to reshape storytelling, education, marketing, and entertainment remains limitless.



## Art of incorporating interactive elements into videos

The art of incorporating interactive elements into videos is a dynamic strategy that enhances engagement and viewer involvement. Here's a detailed exploration of how to effectively integrate these elements to create a captivating viewing experience:



### Clickable Hotspots

Embed clickable areas within the video frame that reveal additional content, such as product information, behind-the-scenes footage, or relevant links. These hotspots encourage viewers to explore and engage with specific aspects of the video, making the experience more personalized and informative.



### Branching Narratives

Create a choose-your-own-adventure style video by offering viewers options to steer the storyline. This interactive approach allows for multiple paths and outcomes, enhancing replay value and keeping audiences engaged through their active participation in shaping the content's direction.



### In-video Quizzes and Polls

Integrate quizzes or polls directly within the video, encouraging viewers to test their knowledge, make decisions, or voice their opinions. Real-time feedback and results can be displayed, fostering community and interactivity among viewers.



### 360-Degree Videos

Transport viewers into an immersive environment where they can control their perspective by dragging the video frame. This technique is particularly effective for travel, real estate, or experiential content, enabling viewers to explore their surroundings and engage with the video more deeply.



### Interactive Annotations

Incorporate text annotations or pop-up notes that provide additional context, definitions, or insights related to the content. This enhances viewer comprehension and engagement by offering valuable information without interrupting the flow of the video.



### Gamification Elements

Infuse elements of gamification, such as rewards, challenges, or achievement milestones, into the video. This technique fosters a sense of accomplishment and competition among viewers, compelling them to remain engaged for longer periods.



### Clickable Calls-to-Action (CTAs)

Strategically place interactive buttons or links that direct viewers to take specific actions, such as subscribing, signing up, or purchasing. These CTAs capitalize on viewers' immediate interest and make it easy for them to transition from passive viewers to active participants.



### Interactive Storytelling

Craft narratives that encourage viewers to engage emotionally or intellectually, prompting them to speculate, theorize, or discuss the content with others. This approach fuels curiosity and dialogue, driving deeper engagement both during and after the video.



### Dynamic Data Visualization

Present data-driven content through interactive charts, graphs, or infographics that viewers can manipulate. This technique allows for a personalized exploration of complex information, enhancing understanding and viewer engagement.



### Live Interaction

Host live Q&A sessions, polls, or chats alongside the video, enabling real-time interaction between content creators and viewers. This fosters community and exclusivity, making viewers feel actively involved in the content's creation.



Incorporating interactive elements into videos transforms the viewing experience into a two-way conversation, cultivating a stronger connection between creators and their audience. By harnessing these techniques, content producers can elevate engagement, foster viewer loyalty, and create memorable, impactful videos.



## Get it done with Videohaus!

Videohaus empowers clients with captivating multimedia solutions. From interactive storytelling and dynamic data visualization to personalized marketing campaigns, we harness cutting-edge technology to amplify engagement, enhance learning, and drive conversions. Elevate your content with our innovative approach for a lasting impact.

Without further ado, book a studio with us today!

Interactive elements facilitate experiential learning. Viewers can explore, manipulate, and engage with educational content, leading to improved understanding, knowledge retention, and skill acquisition.

Using Interactive Elements to Boost Video Engagement

Harnessing the power of AI editing tools has become paramount. These sophisticated solutions streamline and enhance content creation processes, saving time and ensuring professional and error-free communication. The right AI editing tool can elevate a business owner's efficiency and brand image, from refining written documents to polishing marketing materials. 

In this article, we delve into the top 10 AI editing tools, exploring their features and benefits and illustrating how they empower business owners to communicate with precision in an increasingly competitive market.



## Number 1: [DALL·E 2](https://openai.com/product/dall-e-2)

DALL·E 2, an OpenAI creation like ChatGPT, is a cloud-based text-to-art generator. Create an account, enter a text prompt for your desired image, and click generate. Noteworthy features encompass a user-friendly interface, rapid production of high-quality, unique images, and the option to select the best image from four variations. The native editing tool permits text prompts for altering image elements. The outpainting feature extends images beyond their canvas. Yet, complex image generation might take time, and challenges arise with certain image types. Interaction limitations hinder fine-tuning. Pricing is $15 for 115 credits (1 credit = 1 text prompt with 4 image variations).



## Number 2: [ChatGPT](https://openai.com/product/chatgpt)

ChatGPT, an AI-driven chatbot, adeptly comprehends and reciprocates natural language input, fostering meaningful interactions. It furnishes informative, contextual responses, tackling intricate topics, research, content creation, recommendations, and code generation. Its strengths encompass a user-friendly UI, multilingual support, and a wide-ranging knowledge base. However, responses occasionally lack precision, originality, or variety. The free version's performance can waver due to connectivity or lengthier responses. Users' influence on answers could affect future accuracy. Pricing options include Free and Plus at $20/month, catering to diverse conversational needs.



## Number 3: [Jasper.ai](https://www.jasper.ai/) 

Jasper.ai, an AI-driven writing assistant, conquers writer's block and accelerates content creation up to 10-fold. It crafts diverse long-form (blogs, product descriptions) and short-form content (social media captions, ad copy). Standout attributes include nearly 100% content uniqueness, 50+ templates, multilingual generation, adaptable tone, and integration with Grammarly, Copyscape, and SurferSEO. Collaboration tools facilitate teamwork. While a learning curve exists and occasional factual inaccuracies may arise, Jasper.ai's content requires human refining for publishing. There is no free plan; a 7-day trial is offered. Pricing tiers include Creator ($49/month), Teams ($125/month), and Business (custom pricing).



## Number 4: [Tome](https://tome.app/)

Tome streamlines the arduous process of slide deck creation, offering dynamic outlines, stories, and presentations through a simple text prompt. Easily craft entire presentations or supplement existing ones with natural language prompts. Conversion of documents to presentations is a single click away. Leverage DALL·E 2 integration for AI-generated visuals. Embed live content from websites and external apps like Giphy, Airtable, and more. Collaborative features include sharing and commenting. Yet, media libraries for stock assets are absent, and advanced features like custom tables and animations are lacking. Exports are limited to shared links. Pricing options consist of Free, Pro, and Enterprise tiers.



## Number 5: [ClickUp](https://clickup.com/)

ClickUp, a cloud-based project management tool, optimizes task planning, collaboration, and communication. Newly integrated is an AI writing assistant accessible across the platform. Witness AI's prowess when generating tasks, crafting marketing content, planning events, or editing ClickUp Docs. Key features encompass web, desktop, and mobile access, 100+ AI tools categorized by departments, swift brainstorming with /Write With AI Slash, text editing through the AI command, instant content summarization, and task conversion. Visualize concepts via Mind Maps and Whiteboards, establish no-code automation, and synchronize with various apps. ClickUp pricing tiers include Free Forever, Unlimited, Business, and Enterprise, with AI available on paid plans at $5 per Workspace member monthly.



## Number 6: [Lumen5](https://lumen5.com/)

Lumen5, an AI-fueled video creation tool, swiftly produces captivating videos for education, news, entertainment, or marketing, ideal for non-experts and budget-conscious users. Transform written content into easy videos, accessing a media library featuring stock resources. Output reaches 1080p resolution, complemented by numerous customizable templates. The user-friendly drag-and-drop interface facilitates edits, while automated caption generation enhances accessibility. Limitations of the free plan include fewer templates, 720p resolution, and watermarked videos. Though compilation time can vary, intricate customization options are somewhat limited. Pricing encompasses Free, Basic, Starter, Professional, and Enterprise tiers.



## Number 7: [GrammarlyGO](https://www.grammarly.com/grammarlygo)

Grammarly is a personal writing assistant that ensures impeccable spelling, punctuation, and grammar. Enter GrammarlyGO, the AI-powered extension, which not only refines content but also generates outlines, drafts, and novel ideas. Customize your voice with formality, tone, and English variations. Features include a plagiarism detector and compatibility with various apps. English support is exclusive. Limited monthly prompts based on your account tier. Though not tailored for highly technical subjects, GrammarlyGO offers general writing aid. Pricing covers Free, Premium (Individuals), and Business (Teams) options.



## Number 8: [Bricabrac](https://bricabrac.ai/)

Coding expertise is no longer essential for app creation. Avoid costly and time-consuming developer hires; instead, explore Bricabrac. This low-code/no-code platform transforms text inputs into functional web apps, sidestepping the need for intricate coding. Enjoy a user-friendly drag-and-drop editor for customization and rapid development. Output apps in formats like HTML, CSS, and JavaScript, with free hosting included. While customization may be limited and complex apps challenge the tool, Bricabrac is a time-saving, cost-effective solution. Pricing entails a free 2-day trial and the Power plan at $68/month.



## Number 9: [SecondBrain](https://www.secondbrain.fyi/)

Formerly known as MagicChat.ai, SecondBrain offers an AI platform for crafting specialized ChatGPT-like bots tailored to your business expertise. Equip your bot with knowledge from website URLs, .pdf, or .txt files, then seamlessly integrate it into your website to provide instant user support. SecondBrain highlights include effortless bot training and embedding, multilingual capabilities spanning 90+ languages, rapid and precise customer query responses, and the flexibility to create multiple bots based on your subscription. Entrepreneurs benefit greatly. However, the free plan permits only one bot; response quality relies on training data volume and resource guides are relatively limited. Pricing tiers encompass Starter, Hobby, Power, and Pro options.



## Number 10: [Otter.ai](https://otter.ai/)

Otter.ai, an AI transcription tool, effortlessly converts uploaded audio or video content, including podcasts, into text. Moreover, it serves as a remarkable note-taker by recording and transcribing online meetings and emailing key takeaways post-meeting, allowing undivided focus. Otter.ai boasts synchronized transcriptions with recordings, speaker labeling, adjustable playback speeds (0.5x to 3x), and auto-capture of visuals in virtual meetings. Collaborative features encompass highlighting, commenting, and assigning action items. Export options include various formats. However, limitations include:

* Language constraints (U.S. and U.K. English).
* A three-file limit on the free plan.
* Occasional speaker detection issues.
* The need for manual transcript refining.

Pricing spans Free, Pro (Individuals), Business (Teams), and Enterprise tiers.



## Get it done with Videohaus!

Videohaus empowers you with dynamic video solutions—craft compelling narratives and visuals for your brand, events, or projects. Our services range from video editing and animation to full production. Elevate your message with professional video content tailored to your needs.

Book a slot with us to unlock your visual storytelling potential and captivate your audience.

OpenAI creation like ChatGPT, is a cloud-based text-to-art generator. Create an account, enter a text prompt for your desired image, and click generate. Noteworthy features encompass a user-friendly interface, rapid production of high-quality, unique images, and the option to select the best image from four variations.

Top 10 AI Editing Tools for Business Owners

The emergence of successful campaigns is akin to uncovering hidden treasures. What sets these triumphs apart from the many attempts that fall by the wayside? Delving into the heart of this enigma reveals a nexus of strategy, creativity, and meticulous execution. "The Secrets Behind Successful Campaigns" ventures into this intriguing terrain, where we unravel the mystique surrounding triumphant marketing endeavors. From captivating narratives to data-driven precision, join us as we embark on a journey to decode the very essence of what propels campaigns to achieve greatness in today's competitive arena.



## Key to driving successful campaigns

### Strategic Planning

Crafting a clear and well-defined campaign strategy lays the foundation for success. Identifying goals, target audiences, and messaging ensures a focused approach.



### Audience Insight

An in-depth understanding of your audience's preferences, behaviors, and pain points helps tailor your campaign content and delivery to resonate effectively.



### Compelling Storytelling

Weaving a narrative that connects emotionally with the audience fosters engagement and loyalty, making your campaign memorable.



### Multi-Channel Approach

Leveraging various platforms – social media, email, website, etc. – maximizes reach and engagement, amplifying campaign impact.



### Innovation and Creativity

Standing out requires fresh ideas and unique angles. Innovate content formats, visuals, or interactive elements to captivate your audience.



### Data-Driven Optimization

Regularly analyze campaign metrics to adapt and refine your approach. A/B testing, tracking conversions, and user interactions guide improvements.



### Influencer Collaborations

Partnering with relevant influencers or thought leaders expand your campaign's reach and credibility, tapping into their existing audiences.



### Clear Call to Action (CTA)

Directing your audience to the desired action helps drive conversions. A compelling CTA, easily accessible, enhances campaign effectiveness.



### Engagement and Interaction

Promptly responding to audience comments, questions, and feedback fosters a sense of connection, building brand loyalty.



### Timing and Frequency

Launch your campaign when your target audience is most active and receptive. Consistency in messaging and updates maintains audience interest.



### Measurable Objectives

Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals aid in tracking progress and evaluating success.



### Budget Allocation

Efficiently distribute resources across various campaign aspects, prioritizing high-impact elements for optimal results.



These key elements enhance the prospects of creating and executing a successful campaign, driving engagement, conversion, and long-term brand affinity.



## Things to avoid for a successful campaign

### Lack of Clear Goals

Failing to establish specific campaign objectives leaves room for ambiguity and hinders focused efforts, resulting in a lackluster impact.



### Ignoring Audience Insights

Neglecting thorough research on your target audience's preferences, behaviors, and pain points can lead to messaging that doesn't resonate, diminishing engagement.



### Overlooking Competition

Disregarding your competitors' strategies and market trends may result in a campaign that fails to stand out or offer a unique value proposition.



### Inconsistent Branding

Incoherent branding across campaign elements can confuse audiences and impact your message. Consistency reinforces brand identity.



### Overcomplicating Messaging

Complex language or convoluted content can alienate audiences. Clarity and simplicity ensure your message is easily digestible and relatable.



### Neglecting Mobile Optimization

Inadequate mobile compatibility can alienate a significant portion of your audience. Mobile responsiveness is vital for seamless engagement.



### Ignoring Negative Feedback

Disregarding negative comments or failing to address them professionally can damage your brand's reputation and alienate potential customers.



### Excessive Self-Promotion

Constant self-promotion without providing value to your audience can come across as pushy and may lead to disengagement.



### Ignoring Analytics

Neglecting to monitor campaign metrics and adjust strategies based on data prevents optimization and hinders achieving desired outcomes.



### Insufficient Testing

Launching a campaign without thorough testing can lead to technical glitches, poor user experience, or messaging that misses the mark.



### Ignoring Trends and Technology

Failing to leverage emerging trends or technologies can make your campaign seem outdated and disconnected from the evolving landscape.



### Misaligned Timing

Launching a campaign at the wrong time or during a sensitive period can result in insensitivity or a lack of audience attention.



### Neglecting Social Responsibility

Overlooking social and environmental considerations can lead to backlash from socially conscious consumers.



### Ignoring Feedback Loops

Not incorporating feedback loops or opportunities for audience participation can limit engagement and community building.



### Excessive Automation

Relying too heavily on automation without a personal touch can lead to disconnected interactions and impersonal brand perception.

By avoiding these pitfalls, your campaign is more likely to be well-received, engaging, and aligned with your brand's values and audience preferences, ultimately contributing to its success.



## Get it done with Videohaus!

At VideoHaus, we empower you with a spectrum of creative possibilities. Seamlessly blending your vision with our expertise, we craft captivating narratives through video, amplifying your brand's resonance. Whether it's immersive storytelling, impactful advertisements, or engaging social content, we tailor-make visual experiences that captivate, inspire, and connect. Elevate your brand with our adeptness in videography, animation, and editing – guiding you to a realm where your ideas flourish and your message resonates, all brought to life under our skillful guidance. Let's co-create a visual journey that leaves an indelible mark on your audience.



So, what's the wait for? Get in touch to learn our latest video packages, and book a studio with us today!

From captivating narratives to data-driven precision, join us as we embark on a journey to decode the very essence of what propels campaigns to achieve greatness in today's competitive arena.

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