Creating consistent and engaging content is crucial for any business or brand looking to establish a strong online presence. However, coming up with fresh ideas and executing them consistently can be daunting, especially when juggling other aspects of your business. That's where a content plan comes in.

This article will guide you through creating a 6-month content plan tailored to your business's specific needs and goals, and at the end of this post, you will find a 6-month plan created for you. This can serve as a template for you until you refine your content planning process!

Whether you're just starting or looking to update your existing strategy, this guide will help you stay on track and organized with your content creation efforts.

Why do you need a 6-month content plan as a startup?

As a startup, having a six-month content plan is essential to help you establish a strong online presence, build brand awareness, and attract potential customers. Let's see a few reasons why having a six-month content plan is crucial for startups:

Consistency

With a six-month content plan, you can ensure that you consistently publish valuable content for your audience. Consistency is key to building brand awareness and establishing trust with your audience.

Organization

A content plan helps you stay organized and focused on your goals. It ensures you have a clear direction for your content and can allocate your resources effectively.

Efficiency

Planning your content in advance allows you to streamline your content creation process and save time. This allows you to focus on other important aspects of your business.

Analytics

A six-month content plan allows you to track and analyze your content's performance over time. This helps you identify what works and what doesn't work for your audience and make adjustments accordingly.

6 Steps to build a 6-month content plan

1- To set goals, research your videos and your competitors' videos.

Understanding your audience and their desired actions when visiting your video is just as important as it is for your blog content. Analyzing your competitors' channels can provide insight into what works and what doesn't in your industry. You can observe their posts and the level of engagement they generate. As you accumulate data on your own content, you can refine your ideas and determine the optimal times to publish.

Consider your content's most engaging topics as a starting point for your video content research. Generating a list based on your audience's preferences leads us to the following step.

2- Create video ideas with your marketing and content teams.

Arguably, this is the most challenging aspect of the entire process. Not only must you brainstorm topic ideas, but you must also ensure that they translate effectively into a video and captivate your audience. It is crucial to research your audience and their desired actions when they reach your video. It's essential to evaluate what's working on your channel or site and what your competitors are achieving success with. Then, get imaginative and replicate their content styles and topics as closely as possible. Creativity is the crucial element here.

3- Determine how frequently you want to post videos.

After finalizing your research and ideas, it's time to assess your resources and determine how frequently you can produce high-quality videos. While some businesses opt for a weekly schedule, it's ultimately up to you to decide what works best. It's advisable to consider this factor before creating a schedule. If you have more ideas than available time, that's fantastic! Here you can always team up with Videohaus for your production needs! And we recommend uploading your videos every month, which may include short and long-form content.

4- Determine the number of channels and campaigns you wish to organize.

It's important to note that several companies have distinct YouTube channels for various topics or campaigns they're running. Although this approach entails more work, it can make analyzing your analytics (we'll delve into this later) more straightforward and strengthen your following by maintaining video consistency.

5- Make a list of subjects to cover, video production days, and team member roles.

Once you have established your ideas and determined the frequency of video publication, scheduling becomes a simple task. You might have an editorial calendar for your website and blog, but it's time to create a separate calendar for your YouTube channel (if you upload videos on Youtube too.) While some businesses merge the two calendars, we recommend keeping them separate.

Include the video title and the employee responsible for publishing it on the day you intend to post it in your calendar. Your team is responsible for planning ahead and creating the video with enough time to ensure it goes live on schedule. As the six-month period progresses, you will undoubtedly need to make adjustments, but having a dedicated calendar for video content aids in managing it all.

6- Continue for the next 6 months.

Six months is an ideal planning duration because it's not too daunting. Some businesses prefer to divide their plans into four-month intervals to make them more manageable. It all depends on how frequently you want to produce and publish videos. Keep in mind that even if you create a six-month content plan, you don't have to stick to it exactly. In fact, you should make adjustments as necessary. Planning something this far ahead is always a tentative blueprint to provide a general direction and accountability, but expect to make numerous modifications along the way.

Your 6-month video content plan made for you!

Month 1

• Introduction video to your business or brand
• Behind-the-scenes look at your business or team
• Customer testimonial video
• Educational video on a relevant topic
• Promotional video for a product or service
• Recap video of the month's highlights

Month 2

• Explainer video on a product or service
• Industry trends or news video
• Employee spotlight video
• Day-in-the-life video of an employee or team member
• Animated video on a relevant topic
• Recap video of the month's highlights

Month 3

• Case study video on a successful project or client
• Q&A video with a team member or expert in the industry
• Product demonstration video
• Event or conference coverage video
• How-to video on a relevant topic
• Recap video of the month's highlights

Month 4

• Brand culture video showcasing your company values and culture
• Product or service comparison video
• Explainer video on a process or workflow
• Interactive video (polls, quizzes, etc.)
• Customer success story video
• Recap video of the month's highlights

Month 5

• Trending topic or viral video parody or trend-jack
• "Meet the team" video series or feature
• Video featuring company milestones or achievements
• Video showcasing company initiatives or social responsibility efforts
• Tutorial or DIY video relevant to your industry or niche
• Recap video of the month's highlights

Month 6

• Recap or "best of" video highlighting the most popular or engaging videos from the past 6 months
• Announcement video for a new product or service
• Video addressing frequently asked questions or concerns
• Animated explainer video on a complex topic
• Influencer or collaboration video
• Recap video of the month's highlights

A comprehensive six-month content plan for your business is an effective approach to consistently delivering engaging and valuable content to your audience. You can achieve greater success in your marketing efforts by conducting research, generating innovative ideas, and organizing a calendar.

Get it right with Videohaus

At Videohaus, we understand the value of having a well-structured content plan and creating compelling videos that captivate and inspire. Our experienced production team is dedicated to delivering high-quality video content that aligns with your brand and goals. Whether you need help with creativity, filming, or post-production, our team is here to support you every step of the way. Get in touch with us today to start bringing your vision to life!