The rising powers of AI, big data, and machine learning will transform video in several ways over the coming years. But could this endanger the jobs of video producers, writers, and editors?
Will AI replace the need for video studios and video editors?
The short answer is no, AI is unlikely to completely replace the need for human video professionals. While AI has the potential to automate some tasks and streamline workflows, there are still many aspects of video production that require human creativity, intuition, and expertise.
One of the biggest challenges facing AI in video production is creativity. While AI can certainly generate content, it lacks the ability to create truly original and compelling ideas. Creative professionals bring a unique perspective and an ability to think outside the box that simply can't be replicated by a machine.
Another challenge is the human touch. Video production is a collaborative process that requires communication, teamwork, and a personal touch. While AI can automate certain tasks and suggest edits, it can't replace the human connection that is so important in video production.
What steps in the production of a video can be automated?
While the creative side of video production can’t be replaced by AI entirely, there are ways to automate certain aspects of the job in order to make the process of researching, posting, and optimizing your videos easier and more efficient!
Optimizing video editing for viewers
Big data and AI can segment your audience based on your audience behavior (for example, those who prefer viewing auto videos on Friday afternoons) or look into demographic groups that you might not have considered.
Then, it can offer audiences content based on their preferences. The YouTube recommendation engine, which "figures out" which videos are most likely to keep a user engaged and which currently accounts for 70% of watch time for YouTube's 2 billion users, is a famous example of AI achieving this.
Before they are ever released, certain AIs can predict which videos will perform well in a given market, whether domestic or international. For instance, the Chinese video streaming service iQiyi forecasts viewership for movies and TV episodes with an accuracy of 88–90% using AI.
By using such technology in corporate video creation, you might choose the best videos—or versions of videos—for promotion and boost return on investment.
Using artificial intelligence to speed things up
Several steps in the editing and creation of business videos can be partially automated. For instance, some AIs can match colors between scenes, lower the loudness of the background music when people are speaking, or modify a video to fit the structure of another channel.
By condensing 92 minutes of the movie to the 6 minutes of material most likely to interest casual moviegoers, IBM's Watson was able to save 10 to 30 days off the editing process for the 2016 horror thriller Morgan. The final edit, by experienced human editors, managed to condense to 3 minutes!
Robots That Operate Cameras
We are aware that we stated AI will not replace camera operators or videographers, and that is still the case. Nonetheless, it can make it possible for production firms to film in places where sending a crew would not be cost-effective.
At the Edinburgh Fringe Festival, the BBC introduced technology that allowed static, high-definition cameras to choose frames and cuts automatically. It was able to produce enough content to be put together into multi-angle videos by adhering to a few criteria, like concentrating on the speaker while periodically cutting to the audience for response shots.
Some more AI Examples in Video Editing
There are already a number of AI-powered tools on the market that are designed to help video professionals streamline their workflows and improve their output.
For example, Adobe's Sensei technology uses AI and machine learning to automate tasks like image and audio recognition, making it easier for editors to find and work with specific clips or elements within a video.
Similarly, video production company Animoto AI helps users create professional-quality videos in a matter of minutes. The tool analyzes photos and video clips, selects the best ones, and generates a polished video with custom music and text overlays.
These examples show that while AI might not replace human video professionals entirely, it can certainly help them work more efficiently and effectively!
So, what does the future hold for AI in video production?
While it's impossible to predict exactly what will happen, AI will likely continue to play an increasingly important role in the industry. As AI technology becomes more sophisticated and more accessible, we can expect to see more AI-powered tools and workflows that help video professionals work more efficiently and create better content.
At the same time, it's important to remember that creativity and human intuition will always be valuable in video production. While AI can certainly help with some tasks, it can't replace the unique perspective and creativity that comes from working with human professionals.
AI Videos With Videohaus
Videohaus is a cutting-edge self-service video studio offering add-on services, including video planning, writing, editing, and using AI technology to automate the video production process.
We collaborate with industry leaders from a range of sectors to provide scalable, consistent video creation that supports a variety of internal and external marketing and communication tasks. If you want to take advantage of what AI can do for your video strategy, get in touch with our team!