Video marketing is a powerful way to engage and attract customers. According toForbes, 90% of customers have said product videos help them make purchasing decisions.

A good video marketing strategy is now the difference between being huge and being unknown. Videos are all over the place, and the trend began way back when Instagram first transitioned from being a photo app to a video-dominated app.

Video marketing is a powerful way to engage and attract customers, and they are proven to be far more effective than blogs, brochures, and banners.

As a startup, you have the chance to create easily digestible, highly educational video content. Here are 5 reasons you should start now!

1. Brand Recall
When you use the right tone, branding, and graphics, you create an image in your viewers’ minds. Each time any element from your video pops up, viewers will automatically link it to your startup! Seeing as how a majority of the population (66% to be exact!) is visual learners, using video and audio to create an impact helps increase brand recall significantly!

2. Increase Conversions
Videos are a proven way to increase your conversion rates. In fact, in a study conducted by Forbes on video marketing, it was found that:

• A third of all the time people spend online is dedicated to watching videos.
• 59% of company decision-makers would rather watch a video than read an article or blog post.
• Adding a video to marketing emails can boost click-through rates by 200-300%.
• 90% of customers report that product videos help them make purchasing decisions.
• 64% of customers are more likely to buy a product online after watching a video about it.
• Embedding videos in landing pages can increase conversion rates by 80%.

Whether it’s an explainer video, an interview, an unboxing or demo video, or even a short clip introducing the product, your customers feel like videos do a better job of explaining your startup. If you’re selling a product, videos also give the buyer a chance to see the product in action and assess the final result of using your product for themselves.

And if you don’t know where to start, you can begin by making a simple landing page video, which is responsible for 80% of conversion rates, according to Forbes.

**3. Video marketing is cheap.**
Not only is video the best strategy to get on the screen and minds of millions of people simultaneously, but it is also significantly cheaper than hiring brand managers, telemarketers, advertisers, and salespersons. Videos are also a convenient way for your viewers to absorb new content, and they cover a wider market size.

**4. Videos create a connection.**
Marketing today is no longer about the best or the cheapest product; it’s about the experience. Audiences that feel truly connected to the brand and understood by it become your repeat customers. You can create this connection via videos on Instagram, Facebook, and TikTok to give real-time updates on what’s happening behind the scenes. Whether it’s a “how it’s made” clip or a “get to know us” reel, these efforts show your audience you’re genuinely interested in retaining them. The resulting emotional investment will make them your loyal customers!

**5. Videos keep it simple!**
Videos are the easiest thing to navigate when looking for an answer. Think about it; when you want to learn how to stick your wallpaper or make a Chinese stir fry, how do you prefer to absorb this information? Through videos or blogs?

Videos provide all the information in a simple, visually dynamic, and engaging manner within a few minutes. It’s no surprise that more people would prefer to watch a video to learn about a product or service rather than read about it. When done correctly with the right pacing, editing, and keywords, you can be quick, entertaining, helpful, and easy to find online.

Build your video marketing strategy
If you are just getting started with your video content creation journey, the task can feel quite daunting! Videohaus works with a team of writers, video technicians, video editors, and strategists who can help you:

1. Understand your audience\
2. Create campaign goals\
3. Write, record, and edit your videos\
4. Optimize your content for different channels

Get in touch with our team to discuss your needs!