If you're a small business owner selling physical products, you've probably heard about the latest trend taking over TikTok: unboxing and packaging videos. You may wonder why people are so interested in watching videos of someone opening a box or unwrapping a product. Well, we're here to tell you that this trend is popular and can be a game-changer for your business.

This article will explore why unboxing and packaging videos take over TikTok and how you can leverage this trend to promote your products and attract more customers. So, let's dive into the world of unboxing and packaging videos!

Why unboxing and packaging videos are taking over TikTok

Unboxing and packaging videos are taking over TikTok for a few reasons. First, they tap into our innate curiosity as humans. We all love discovering something new, and unboxing videos give us a glimpse into that experience without purchasing.

Second, these videos are highly shareable and relatable. People love sharing their experiences on social media, and unboxing videos provide a perfect opportunity for them. Additionally, many creators add their unique flair to these videos through humor, commentary, or creative editing, making them entertaining to watch.

Finally, unboxing and packaging videos have become valuable marketing tools for businesses. They offer a unique way to showcase products, build hype, and generate excitement around new releases. By sharing unboxing videos on TikTok, businesses can reach a wider audience and gain new customers.

Overall, the popularity of unboxing and packaging videos on TikTok is a testament to the power of social media in shaping consumer behavior and the importance of engaging with customers creatively. For small businesses selling physical products, jumping on this trend could be a game-changer for their marketing efforts.

How you can leverage this trend to promote your products and attract more customers

If you're a startup owner looking to leverage the unboxing and packaging trend on TikTok to promote your products and attract more customers, here are some tips to get you started:

Create your own unboxing and packaging videos

Showcase your products fun and engagingly by creating your own unboxing and packaging videos. Be sure to add your personal touch, whether through commentary, humor, or creative editing.

Partner with influencers

Collaborate with popular influencers on TikTok who have a large following in your niche. You can send them your products to unbox and feature in their videos, which can help you reach a wider audience and gain new customers.

Use relevant hashtags

Use relevant hashtags when posting your unboxing and packaging videos on TikTok. This can help your videos get discovered by people who are interested in your niche.

Run a contest or giveaway

Run a contest or giveaway that involves unboxing your products. Encourage your followers to create their own unboxing videos of your products for a chance to win a prize. This can generate buzz around your products and attract more customers.

Share user-generated content

Encourage your customers to share their own unboxing videos of your products and share their posts on your own TikTok account. This can help build a sense of community around your brand and showcase your products in a positive light.

Overall, leveraging the unboxing and packaging trend on TikTok can be a fun and effective way to promote your products and attract more customers. With a little creativity and effort, you can tap into this trend and take your marketing efforts to the next level.

How unboxing and packing videos can attract new consumers

Unboxing and packaging videos can attract new consumers. First, these videos give potential customers a glimpse into what they can expect when they purchase a product. By showing the unboxing process and highlighting the product's features, these videos can help build excitement and generate interest in the product.

Such videos allow consumers to easily find the description of the products while the individual packs them. It not only appeals to new consumers, but the aesthetic sense in this video triggers the attention of potential customers and makes the brand stand out.

Similarly, there is a growing trend towards relaxation and self-care, and soap and candles are often associated with these concepts. By showcasing the packaging of these products in a calming and soothing way, this brand taps into this trend and attracts customers looking for ways to de-stress and take care of themselves.

Second, unboxing and packaging videos can create a sense of community around a brand. When customers share their unboxing videos on social media, they essentially endorse the product and showcase their enthusiasm for it. This can help build trust and credibility for the brand, which can attract new consumers.

Third, these videos can be a valuable marketing tool for businesses. Businesses can reach a wider audience and potentially gain new customers by sharing unboxing and packaging videos on social media platforms like TikTok and YouTube. These videos can also be shared by influencers, who can help spread the word about the product to their followers.

For example, fashion and luxury companies often send KOL (Key Opinion Leader) influencers unboxing videos of their products. The influencer then records a video of their reaction to the unboxing, which their audience can share in their excitement.

One KOL influencer, @audreypeters, has around 673.7k followers and regularly blogs about products. Since June, her views have increased by 160%, her engagement has increased by 140%, and she has received 37.4 million likes. She has found that her unboxing videos get more exposure than other types of content and has said that they are now the best content she has on TikTok.

Unboxing videos not only help her get more views but also help luxury fashion companies gain attention and increase revenue.

As you can see, unboxing and packaging videos can be a fun and effective way to attract new consumers to a brand or product. These videos help build excitement, create a sense of community, and ultimately drive sales by showcasing the product engagingly and entertainingly.

Unboxing and packaging videos are taking over social media platforms like TikTok and can be an effective marketing tool for businesses. Companies can attract new customers and build their brand by showcasing their products visually, appealing, and engagingly.

Unbox with Videohaus

If you're a small business owner looking to tap into the power of unboxing and packaging videos to promote your products and attract new customers, there's no better partner than Videohaus!

Our fully-equipped video studio can help you create stunning unboxing videos that capture the attention of your target audience on TikTok and other social media platforms. With our high-quality production services and state-of-the-art equipment, you can showcase your products in the most appealing and engaging way possible.

So why wait? Contact Videohaus today to learn more about our video production services and start creating captivating unboxing videos that drive sales and grow your brand!