Why NOW is the Right Time to Post YouTube Shorts

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According to Statista 2023, more than 2.6 billion people use YouTube each month!

Knowing when and why to upload your video to YouTube is crucial because it is the most popular social media platform and the second-largest search engine after Google, making it by far the most widely used video platform online today.

YouTube is undoubtedly a rich source of material and a huge potential market for businesses trying to increase their video marketing.

What are YouTube Shorts?

Shorts are brief, vertical videos that are up to 60 seconds in length and can be created and uploaded directly from a smartphone. These videos can include music, sound effects, and text overlays to enhance their creative appeal.

Why now is the perfect time to post Shorts

In recent years, the popularity of short-form video content has skyrocketed. Apps like TikTok and Instagram Reels have gained immense popularity, and YouTube has taken notice. As a result, YouTube has rolled out its own version of short-form video content, YouTube Shorts.

YouTube is pushing Shorts to the forefront of its platform, and for good reason. Shorts have quickly become a key tool for creators to gain more views and subscribers.

This is because Shorts now has its own dedicated section on the YouTube homepage and in the mobile app. Plus, Shorts are easily shareable across social media platforms, allowing for even more potential reach.

But the benefits of posting Shorts go beyond just increased exposure. Shorts can also help creators to establish their brand and showcase their creativity in a new format.

Shorts provide an opportunity for creators to experiment with new content ideas and test what resonates with their audience. By creating Shorts that perform well, creators can then expand upon those ideas and create longer-form content that continues to drive views and engagement.

So, what makes a great YouTube Short?

There's no one-size-fits-all answer, as the best Shorts can vary depending on the creator and their audience. However, there are a few common elements that many successful Shorts share.

Visually engaging

This means utilizing eye-catching visuals, including text overlays, graphics, and transitions. The first few seconds of a Short are particularly important, as they will determine whether or not a viewer will continue watching.


With only 60 seconds to work with, every second counts. Creators should aim to get their message across quickly and effectively.

Leverages trends and music

By using popular songs or following viral trends, creators can tap into existing audiences and increase the chances of their content being discovered.

Statistics on YouTube Video Reach

Statistics emphasize the importance of YouTube Shorts and videos in general. According to YouTube Stats of 2023, 7 out of 10 YouTube users use the site to supplement their education, work, or hobbies.

The USA has the platform's second-largest user base, with 246 million users. Brazil (third), Indonesia (fourth), and Mexico (fifth) are the other three nations that made the top 10 list for 2023, with 142, 139, and 81.8 million users, respectively. The largest user base is currently in India, with 467 million users!

When should I upload content to YouTube?

Timing is everything. Nevertheless, if you share your videos on YouTube AND publish them wisely, they'll attract more views (up to twice as many) than if you post a video at the wrong time.

Find out when YouTube users are most active on their Analytics page to make sure your posting is in line with their usage patterns. Use those dates to create posts that will reach them the most effectively.

Friday through Saturday as well as Wednesday, display the highest levels of involvement.

The best time to upload a video to YouTube is on Sundays, either earlier in the day (between 8 and 11 am) or later in the day (after 5 pm).

In some circumstances, publishing early in the day on workdays (about 8 am Eastern) enables you to reach both those on the west and east coasts who are taking their lunch breaks.

Benefits of posting at the right time

Here are some advantages of appropriately scheduling your Shorts videos:

Improved Engagement

You boost your chances of receiving greater engagement from your audience by posting your Shorts films during times when they are most likely to be viewed. More likes, comments, shares, and subscribers may result from this.

More Visibility

By timing the release of your Shorts videos, you may improve your channel's exposure and visibility by increasing the likelihood that they will show up in the YouTube app's "Shorts" section.

Increased Watch Time

You can boost your view time and retention rate by posting your Shorts videos when your audience is most active. This could improve how well your video performs in YouTube's algorithm.

Improved Analytics

By keeping an eye on the statistics for your Shorts videos, you can work out when it is best to post your videos and change your upload schedule accordingly. Your views, engagement, and overall channel performance can all be improved as a result.

Improved Revenue

By posting your Shorts videos at the appropriate time, you can increase your ad revenue because more views and engagement mean more money for advertisers. By doing this, you can eventually expand your channel and monetize your own material.

Shorts With Videohaus

Don’t know where to start? We got you covered! Collaborate with our experienced team at Videohaus to create educational, catchy, and engaging Short-form content! Book a studio space now or get in touch to learn about our video packages!