If you've been scrolling through social media lately, you may have noticed a growing trend of videos without sound. But why are these videos becoming so popular? Well, hold on tight because we're about to find out!
Are silent videos the new trend?
According to estimates, 85% of short videos watched on Facebook are viewed without sound. However, up to 41% of video would only be useful to viewers with sound.
This is why video marketers use subtitles, context, and other "no-audio" methods to communicate information.
GIFs and other soundless animations have long done this. GIFs express concepts without voice by using captions, tell-through-action, and well-known meme styles. As a result, their popularity has risen.
Audioless features have been shown to benefit regular video as well. Subtitles may raise the watch-through rate of an internet video by 80%. This is important for videos that finish with calls to action. And 80% of people who watch with subtitles do so because they prefer subtitles and not because they have hearing problems.
Moreover, video marketing that does not rely on a specific language's audio is easier to translate and expand to other locations. The lack of audio, strangely, makes the material more accessible. This access is becoming increasingly vital as people consume more content on the go.
Challenges with audio
Audio is an important aspect of video content, but many challenges can arise when creating and consuming audio-based content. Here are some of the common problems and why subtitles are worth the investment:
Audio Quality
Poor audio quality can detract from the viewing experience and make it difficult to understand what is being said. Subtitles provide a backup for poor audio quality and can help improve the viewing experience.
Language Barriers
Different languages and accents can challenge international audiences. Subtitles provide a solution by allowing viewers to understand the content, regardless of their language or accent.
Noisy Environments
Viewing videos in noisy environments, such as public spaces or while traveling, can make it difficult to hear the audio. Subtitles provide a solution by allowing viewers to follow the content without sound.
Accessibility
For people with hearing impairments, subtitles are essential for enjoying video content. Subtitles can also be useful for people with dyslexia or other learning disabilities.
Subtitles are a valuable addition to video content, addressing audio-related problems and providing a solution for a wider audience. Whether for improving the viewing experience, overcoming language barriers, or making video content accessible for all, subtitles are worth the investment.
AI tools help in producing transcripts and subtitles to sync with the video.
AI tools can greatly aid in producing transcripts and subtitles for videos. Here's how:
Speech Recognition
AI-powered speech recognition algorithms can automatically transcribe spoken words in a video into written text, saving time and effort compared to manual transcription.
Automatic Subtitling
With the transcript generated, AI algorithms can then be used to create subtitles that are synced with the video. The subtitles can be generated in real-time as the video plays or can be pre-generated and added to the video.
Customization
AI tools can be customized to match the tone and style of the video and can even be trained in specific languages and dialects to improve accuracy.
Cost-effective
Automating the transcription and subtitling process with AI can be more cost-effective than hiring human transcribers and subtitlers. It can also significantly speed up the production process.
AI tools are transforming the way video transcripts and subtitles are produced and can greatly aid in making videos more accessible and inclusive for a wider audience.
Things to consider when making silent videos
Silent videos can be an effective way to convey information, but there are several factors to consider to ensure that they are effective and engaging:
Visual Impact
Silent videos rely heavily on visual elements to convey meaning. It's important to make sure that the visuals are clear, attention-grabbing, and effectively communicate the message.
Text
In the absence of sound, text, and captions can be used to support the visuals and provide additional information. Ensure the text is legible, easy to read, and complements the visuals.
Storytelling
Silent videos should have a clear narrative structure that engages the viewer and helps convey the message.
Pace
Silent videos should have a smooth and consistent pace, with changes in the visuals and text timed appropriately to keep the viewer engaged.
Branding
Silent videos can be a great opportunity to showcase your brand. Make sure to include your logo, colors, and visual elements that align with your brand identity.
By considering these factors, you can create high-quality silent videos that effectively convey your message.
Silent videos are becoming increasingly popular due to their convenience and ease of consuming information without audio. They offer a smooth viewing experience on social media and mobile devices and are ideal for public spaces or when sound is inappropriate.
The rise of silent videos underscores the importance of visual storytelling and the effectiveness of using visuals to convey information.
Make an impact with Videohaus
Getting silent videos right can be tricky; that’s where we can help!
Videohaus’ team of experts can help companies create high-quality silent videos that effectively communicate their message and engage their audience. Whether for personal or business use, Videohaus can help companies make the most of the trend of silent videos and take advantage of this growing opportunity. Contact us today to learn more about our video packages and how we can help you make an impact on your audience!
