February is a month filled with holidays and special events, providing businesses with the perfect opportunity to create engaging and relevant content for their audiences. Whether it's Valentine's Day, Presidents' Day, Black History Month, or National Eating Disorders Awareness Week, there's something for everyone in February. In this blog, we'll explore various video ideas for businesses that can help capture the essence of these holidays and connect with their target audience. From romantic gift ideas to honoring past presidents and promoting body positivity, there are endless possibilities for businesses to create impactful and memorable videos. So, if you're looking for some inspiration for your next video project, keep reading!

Video ideas for February

Valentine's Day.

February is practically synonymous with Valentine’s Day, which makes it a great opportunity every business should capitalize on! Consumers are looking for the perfect gift and looking to feel pampered and spoilt themselves. You can use video content to make your consumers feel special, on top of providing limited-time offers and discounts.

Make a personalized video.

Whether it’s via social media or an email newsletter (which is more personal!), you can create a 30-second long video clip telling your customer how much you appreciate them, why you love them, and how you’re going to reward their loyalty to your brand, whether it’s through a free gift or a coupon.

Make a "behind the scenes" video

Another intriguing video concept for showing some love to the viewers is to create a "behind the scenes" video, just like Tesco’s ‘Love is All Around’ campaign for Valentine's Day 2016. Engage your entire staff in thanking customers and giving some great reasons why they enjoy working with them, and they could even tell their own love stories to the audience!

Black History Month

Many businesses mark Black History Month by inviting speakers to discuss their perspectives on race and Black identity. Making videos and promoting varied perspectives fosters acceptance, understanding, and empathy. You can tailor these discussions to your industry; for example, a health tech startup might focus on discrimination black people face in doctor visits, diagnosis, and health insurance.

You can start by sending a company-wide email asking for speaker and subject recommendations to include individuals and bring up the discussion to anybody who wants to join. You can conduct this as a podcast interview, roundtable discussion, or panel discussion and record it for your social media channels.

A livestream is an even better option since you are having a real-time discussion (no filters!) and are giving viewers the ability to ask questions during the discussion. If you’re in need of a good livestream setup, check out Videohaus’ livestream studio!

National Eating Disorder Week

The NEDA's "I Had No Idea" video series highlights the effects of eating disorders that extend beyond those suffering to friends and family members watching them struggle.

According to the National Eating Disorder Awareness website, 30 million individuals in the United States alone have or have had eating or food issues: about 20 million women and 10 million males. Individuals of every age and gender are affected. At the same time, data show that women are significantly greater than males to suffer from these issues, and 95% of those suffering from eating disorders are between the ages of 12 and 25.

Healthtech startups, edutech companies, and life coaches can create content around this topic, bringing awareness to a dangerous issue and providing helpful tips and resources.

Make a Friend Day

You can help your audience realize the importance of a friend this day. As a new business, you can encourage them to do so by doing some activities and recording them as a video.

Make your audience know that all of their friendships benefit one another. Ask them questions like, are you a good friend to those who are close to you? Are they treating you the same way? Depending on the type of product or service you offer, you can spin it in a way that paints your business as a friend lending a helping hand.

No Brainer Day

Every year on February 27, No Brainer Day is observed. Adrienne Sioux Koopersmith is credited for creating the holiday in the United States to urge people to keep things simple and handle conflicts peacefully and without stress.

You, as a business, can encourage your employees to share a story of how they managed their stress under a challenging situation and compile them into a video. This can also help showcase how friendly your company's work environment is.

Importance of making these videos

Celebrating common holidays and events is crucial to building a strong and engaging brand for businesses. This strengthens the relationship between the business and its customers and helps establish the business as a thought leader and influencer in its industry.

Additionally, by creating video content that is relevant, engaging, and informative, businesses can improve their online visibility, drive customer engagement, and generate positive brand recognition.

Make February special with Videohaus!

Videohaus can help businesses to create high-quality video content that celebrates the month of February and engages their target audience. With our team of experienced professionals, Videohaus can help you bring your ideas to life, create visually appealing and impactful videos, and promote your brand in the most effective way possible.