If you're creating paid video content, you want to make sure that people know about it! One great way to promote your content and get more people interested is by using snippets.
In this blog post, we'll explore what snippets are, why they're effective, and how you can use them to promote your paid video content.
What are snippets?
Snippets are short clips or previews of your paid video content that you can use to promote your content on social media, your website, or other platforms. Think of them as bite-sized teasers that give potential viewers a taste of what they can expect if they sign up for your paid content.
Let’s look at some video marketing stats by Wyozowl and decipher the importance of this type of marketing strategy. A whopping 89% of consumers have been persuaded to make a purchase after watching branded content, such as a video!
A record-high of 92% of marketers feel video provides a decent return on their investment. But in 2022, just 42% of marketers actually created teaser videos which really shows how many are still not aware of the importance of snippets.
Why are snippets effective?
Snippets are effective for a few reasons.
Snippets are short and to the point, which makes them easy to consume and share on social media. This can help to grab people's attention and get them interested in your content.
They showcase your content
By giving potential viewers a glimpse of your paid content, you're showing them the value that they can expect if they sign up. This can help to build excitement and anticipation for your content.
They help to drive sales
If someone sees a snippet of your content and likes what they see, they may be more likely to sign up for your paid content to see the rest. JJ Abrams asserts in a Ted talk that some of history's most impactful tales are ones that arouse audience mystery. According to Abrams, a mystery works well because it intrigues the audience and, more crucially, keeps them interested in the eventual disclosure.
How can you use snippets to promote your paid video content?
Share on social media
One of the easiest ways to promote your snippets is by sharing them on social media. Consider creating short clips or teasers that you can share on platforms like Twitter, Instagram, or LinkedIn. Make sure to include a link to your paid content so that people can easily sign up if they're interested.
Provide several versions of your snippets to entice viewers to the video. For instance, Wyzowl used different clips each time they presented their video marketing survey results from 2016 across social media to mix up the snippets. They also made a mini-series out of their video, extracted various statistics from it each week, linked to it from the thumbnail, and even made a Twitter poll to get more people to watch the video and spread the word on social media.
Include them on your website
If you have a website for your paid content, consider including snippets on your homepage or in your blog. This will showcase your content and encourage people to sign up.
Use in email marketing
If you have an email list, consider sending out snippets to your subscribers. This can help build excitement for your paid content and encourage people to sign up.
Did you know that including the term "video" in the subject line of your email increases open rates by 19%, click-through rates by 65%, and unsubscribe rates by 26%?
It's possible that:
- 69% of people say they would rather watch a video than read text on a page to learn more about a product.
- Perhaps it's due to the fact that 70% of customers enjoy sharing video material with their social media followers.
- Or it could have to do with the fact that video is basically the future of marketing!
Collaborate with influencers
If you have a budget for marketing, consider collaborating with influencers in your niche to promote your snippets. This can help to get your content in front of a wider audience and drive more sales.
Examples of effective snippets
These snippets are designed to build excitement and anticipation for your paid content. They might include dramatic music, voiceovers, or fast-paced visuals to create a sense of urgency and excitement. The Netflix series "Stranger Things" is an example of an effective trailer-style snippet.
Teaser snippets are short clips that showcase a specific part of your paid content. For example, if you're creating a cooking course, you might share a teaser snippet of a recipe that people can expect to learn. Check out this teaser for a guitar course on Udemy for an example of an effective teaser snippet.
If your paid content is focused on teaching a specific skill or concept, tutorial snippets can be effective. These snippets might show you walking viewers through a specific task or technique. Photoshop course on Skillshare, for instance, shows this best.
Standout with Videohaus
Videohaus can help you easily plan, create, and publish powerful teaser content that directs your audience where you need them to go! If you're ready to improve your video content and start generating actual business results, reach out to learn more about our video packages or book your studio space to record your videos!