Promo videos are essentially the “first impression” you make on a target audience, so it has to be perfect! It can be intimidating to plan for one and get started, so we’ve created a handy guide for you with some great examples of promos and the elements of a good promo video.

Let’s dive in!

Promo videos that caused a stir

1- Monday.com

This promo has a strong start, immediately hitting a common pain point among office workers. Monday.com uses an emotional and relatable video promo to highlight its customer’s concerns while adding a fun element of time-looping to make things unconventional and interesting.

2- Paola and Joy

Aesthetic and informative 15-second Instagram advertisements are quickly becoming the preferred method of promoting consuming content online. If you’re a regular scroller, you have definitely come across an aesthetic organization, “re-stocking,” and study videos. Paola and Joy pique the interest of Instagram users by displaying their goods in a variety of ways, following the same format that is proven to work.

3- Zendesk

Consumers should be sold to better communication and engaging brand images rather than just a service or product. Connect emotionally with your audience, as Zendesk has done in this one-of-a-kind video commercial.

4- Squarespace

Pre-roll promo video advertisements are an excellent approach to engaging your YouTube audience. With images and a voiceover, Squarespace's promo video taught audiences about a main character’s story, struggles, and accomplishments in 30 seconds. With three distinct CTAs at the end of the commercial, viewers can quickly navigate how to discover more about the brand. Another excellent Squarespace promo is the 2022 promo with Zendaya, which once again showcases how Squarespace can help you grow your business.

5- Apple at work from home

Although this list focuses mostly on short promotional videos, we can’t not mention Apple's 6-minute promo that perfectly highlights their work-from-home features.

We watch a remote team need help to make a project work in the setting of inadequate management and a shortage of time, resources, and personal space in a highly dynamic manner. It’s an idea that’s highly relatable to everyone, and Apple uses that to highlight how their systems and software can help make the best of a bad situation.

Apple's latest technology saves the day in the context of modern work from home. The video has over 32 million views. However, not everyone found it amusing, particularly remote team managers, who play the major bad guys in the video!

6- Hefty brands

With 24 million views, Hefty’s promo video gets to the point immediately and relies mainly on visuals to give the impression of an overworked main character. You want to use visual information as much as possible… go with the age-old film rule: “Show, don’t tell!”

Elements Of Good Promo Video

A clear and concise message

You can come up with a clear message when you have a goal for the video in mind. A goal will help align your story and visuals, helping you create a video that is tailored to the audience and effective in getting them to sign up to your service or buy your product.

Strong visuals

These can include high-quality footage, graphics, and animation that effectively communicate the message and grab the viewer's attention.

Relevant and compelling content

Content that isn’t tailored to your audience can cause them to click off the video, even if your message is on point! Do prior research on your ideal customer’s interests, likes, and pain points to help engage them emotionally.

Strong sound

This includes background music that supports the tone of the video, with clear, high-quality narration or dialogue.

A strong call to action

Call-to-actions tell the viewer what to do next; a video without a CTA has little chance of converting, as the viewer doesn’t know where to go next to learn more about your company. End your video with a clear and compelling call to action, such as visiting a website, contacting the company, or making a purchase.

A consistent style and tone

Frequent changes in tone and style can be jarring for your viewer; the best thing you can do to maintain the same style and tone across your video is to use your brand guideline to inform your colors and video aesthetic.

Optimal length

Your videos can be long (Apple’s 6-minute promo) or short (Hefty’s 15-second promo). It’s all about how you use your time! The point is to be effective. You don’t want to fall short, nor do you want to drag it on for ages!

How promo videos can benefit your business

Increased brand awareness

Promotional videos help to build brand awareness and increase exposure for a business. They can be shared on social media, websites, and other platforms, reaching a wider audience.

Improved customer engagement

Promotional videos can be used to educate and engage customers, helping to build trust and establish a relationship with them.

Increased conversions

Promotional videos can be used to drive conversions, provided you have given the viewer a clear call to action at the end of the video!

Better search engine rankings

Videos can help improve a website's search engine rankings, as they provide fresh, engaging content that is attractive to both users and search engines.

Competitive advantage

By creating good, engaging, relatable videos, a business can differentiate itself from its competitors and stand out in a crowded market.

Better customer understanding

You won’t hit it big on your first try! There may be some back and forth and trial and error involved when gauging your audience’s perspective. The only way to improve on this is to monitor how your audience engages with your existing content. See what is performing well and why, and use that to understand your customer to create better-tailored content.

Planning to create a scroll-stopping promo video? Creating promotional videos with Videohaus can be a game changer for businesses looking to boost their brand, reach a wider audience, and drive conversions.

With a fully-equipped self-service video studio and a team of experienced professionals, Videohaus provides a seamless video production experience for all your needs; from promo videos to explainers, demos, and live streams, we have you covered!

Book a studio space now, or contact us to learn more about our video packages!