The Role of Video in Building Trust: How Video Can Help Small Businesses Establish Credibility and Connect with Customers

The Role of Video in Building Trust: How Video Can Help Small Businesses Establish Credibility and Connect with Customers theme image

If you want to build a devoted eCommerce audience, you must have customers trust you—and your company.

Branded video content is one of the finest methods to achieve this, according to the most experienced production businesses. Instead of simply telling your audience what your brand is about, video lets you show them. For example, explainer videos and customer testimonials can change people's perceptions of your company and products. According to Animoto's report, 95% of marketers have gained a new consumer as a result of a social media video. And it all starts with creating trust.

In this article, we'll look at the main aspects we associate with trustworthy brands, as well as how your business may reflect them through captivating and effective videos.

Trust is built on competence.

Production quality

Aren't you more willing to trust someone who appears competent? Regarding marketing, though, expertise may be shown through quality.

The quality of a company's content might reflect the quality of its product or service in the eyes of the consumer. All blog posts, videos, and emails shared by your brand must be of the same caliber as your main business.

Remember that your money doesn't simply determine quality. In reality, forms such as animated videos may be relatively inexpensive. It's more about how you choose to spend your money. A competent production crew can do a lot on a small budget.

An experienced team, for example, recognizes the significance of planning the creation of your video as soon as possible. Take the time during pre-production to refine your script by concentrating on what you're attempting to say and who your intended audience is. The time spent on actual manufacturing is drastically reduced in this manner. Post-production also takes a significant amount of time and work.

Expertise builds trust

Explainer videos

Given the increasing popularity of video formats for online classes and eLearning programs, it's no wonder that businesses are using video to educate their audiences.

Explainer videos are brief, animated videos that teach complicated subjects simply and clearly. Explainers are attention-grabbing and cost-effective since they use animation and motion graphics to demonstrate a point and bring concepts to life.

They're popular with audiences since they don't feel like branded material. Their primary goal is not to market a product or service but to demonstrate how that product may address a certain sort of problem.

So, explainer videos are a low-cost approach to experiment if you want to deliver your message in a way that connects with your audience and motivates them to act.

Company narrative videos

This style, often known as business culture videos, puts your staff in the spotlight. Ignore your product or service for a while and pay attention to the stories your staff have to share. Employees are excellent brand marketers, and consumers are more inclined to trust your company if they know your staff is happy with it and believes in it.

An example is a Netflix video in which employees discuss how they sense freedom and responsibility in their professions. The interviewees look sincere and honest, and this is what sells it.

Customer testimonials

It's as basic as this: people trust other people more than they trust companies. It explains why we are so concerned with reading product or service reviews before purchasing anything: over 90% of customers indicate that reviews, whether good or bad, affect their buying choices.

Customer testimonial videos feature conversations with happy customers. Potential clients will feel more secure in their purchasing decisions if you provide experiences from people who have benefited from your product or service. Of course, these must be genuine: nothing rehearsed, and obviously, nothing paid.

Features in a video to build trust with the audience

High-quality production values

Clear and sharp images, good lighting, and professional editing can create a sense of credibility and authority.


Showing the real-life experience of a product or service can help build trust with the audience.

Expert testimonials

Having industry experts or satisfied customers endorse your product can increase credibility.

Transparent information

Providing clear and concise information about the product or service, its features, and its benefits can build trust with the audience.

Strong call-to-action

Encouraging the audience to take a specific action after watching the video can help build a sense of engagement and trust.


Maintaining a consistent brand image and message across all marketing materials can help build a strong brand identity and trust with the audience.

Attention to detail

Paying attention to small details such as music, graphics, and text can enhance the overall quality of the video and build trust with the audience.

Built trust with Videohaus

As professionals, Videohaus is a leading video production company that delivers high-quality, engaging, and impactful videos. With a focus on authenticity, expert testimonials, and transparent information, we are dedicated to helping you build trust and credibility with your audience.

Get in touch to enquire about our video packages or book your studio space here!

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