Should you join IG Threads to promote videos?

Should you join IG Threads to promote videos? theme image

Instagram Threads have emerged as a potential game-changer for video promotion. As an innovative feature, Threads allows users to create engaging, sequential content experiences. But is it the right platform to boost your video reach?

This article delves into the pros and cons of utilizing IG Threads as a promotional tool for your videos. By exploring its unique benefits and possible limitations, we aim to provide valuable insights to help you decide whether to embrace this new avenue for maximizing your video's impact on Instagram.

Pros of joining IG Threads as a startup.

Whether or not startups should join IG Threads to promote videos depends on a number of factors, including the size and target audience of their business, their overall social media strategy, and their budget.

Here are some of the pros of using IG Threads to promote videos:


  1. IG Threads is a new platform with a lot of potential. It's still growing, but it has the potential to reach a large audience of engaged users.
  2. IG Threads is designed for short-form content, which is ideal for videos. Users can post videos up to 1 minute long, which is good for capturing attention and getting your message across.
  3. IG Threads is integrated with Instagram, so you can easily share your videos with your existing Instagram audience. This can help you reach more people and boost your engagement.


  1. IG Threads is still a new platform, so it's not as well-established as other social media platforms like Instagram and Twitter. This means that there's less data available about how to use it effectively.
  2. IG Threads doesn't have as many features as other social media platforms. For example, you can't add hashtags or location tags to your videos.
  3. IG Threads is only available on iOS and Android devices. This means that you can't reach users who only use desktop computers or laptops.

Overall, whether or not IG Threads is a good platform for startups to promote videos depends on their individual needs and goals. IG Threads is worth considering if you're looking for a new way to reach a large audience with your videos. However, if you're already using other social media platforms effectively, you may not need to add IG Threads to your mix.

What to consider before joining Threads

Your target audience

Who are you trying to reach with your videos? IG Threads may be a good fit if your target audience is young people. However, if your target audience is older, you may want to focus on other social media platforms.

Your overall social media strategy

What are your goals for social media? Are you trying to build brand awareness, drive traffic to your website, or generate leads? IG Threads can be a helpful tool for achieving some of these goals, but it's not a panacea. You'll need to integrate it into your overall social media strategy to see results.

Your budget

How much money are you willing to spend on social media marketing? IG Threads is a free platform, but you may need to spend money on advertising to reach a large audience.

Unique Benefits of IG Threads

Reach a more engaged audience.

IG Threads is a newer platform with a smaller audience than Instagram. However, this also means that the audience is more engaged. Users who follow you on IG Threads are likelier to see and interact with your content.

Build stronger relationships with your followers.

IG Threads is a more personal platform than Instagram. Users can send direct messages to you, and you can share more intimate content. This can help you build stronger relationships with your followers and turn them into customers.

Get more creative with your content.

IG Threads allows you to post a variety of content, including photos, videos, and text. You can also use Stories, polls, and questions. This gives you a lot of flexibility to get creative with your content and engage your audience.

Get ahead of the curve

IG Threads is still a new platform, so there's less competition than on other social media platforms. This means you can get ahead of the curve and build a strong following on IG Threads.

Get it Done with Videohaus!

As startups seek to leverage the potential of Instagram Threads for video promotion, partnering with a reliable video studio becomes crucial. This is where Videohaus steps in as your ultimate ally! With a proven track record in creating captivating video content, Videohaus understands the nuances of the Threads app and its dynamic audience. From crafting compelling storytelling to incorporating cutting-edge visuals, our team ensures your videos leave a lasting impression on viewers.

Tap into this brand new platform by booking your studio space or contacting us to learn how we can help you leverage Threads for your video marketing campaigns!

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