Perfecting Your Video? Here’s a Feedback Guide to Nail It!
Sometimes, after working on a piece of content for days, it can be hard to watch it with an objective eye. This is true for social media managers, content creators, and marketers. So it’s time to look for feedback from members external to your team… and we don’t mean friends and family!
Videos are an integral part of the modern digital narrative, often establishing the first impression of your brand for many potential customers. So, before hitting that "post" button, seeking feedback from the right people is crucial.
But who should you approach, and how should you ask? Let's navigate this together.
Why You Need Feedback
Feedback isn't just an optional step in video creation—it's a vital pulse check. In the fast-paced realm of social media, where viewers' attention spans are short and first impressions matter immensely, understanding how your video resonates can be the difference between viral success and lackluster performance. Feedback acts as a mirror, reflecting both the strengths and potential pitfalls of your content. This reflection allows you to align your video more closely with your audience's expectations and preferences, ensuring that you aren't flying blind in your content strategy.
How Incorporating Feedback Enhances Your Video
Incorporating feedback is like adding the final touches to a masterpiece. It fine-tunes, sharpens, and enriches your content. Feedback can highlight subtle nuances that may escape the creator's eye—be it pacing issues, clarity hiccups, or even potential misinterpretations. By acting on this feedback, you fortify your video's strengths and mend its weak spots.
The result? A piece of content that's not only engaging but also attuned to the needs and wants of your viewers. It's about creating a video that speaks to the heart, feels authentic, and stands out in a sea of digital noise!
How to get valuable feedback on your video
Identify Your Objective
Before seeking feedback, clearly identify what you want from the video. Is it meant to inform, entertain, persuade, or build brand identity? Knowing the aim will help you get clearer, more tailored feedback. It saves you and your video producer time and allows for more effective revisions as well.
For example, let's say you've created a video with the aim of informing viewers about a new product's technical specifications. If you don't communicate this aim, someone reviewing the video might say, "The video seems too fact-heavy. Maybe add some humor?" This feedback, though well-intentioned, might divert the video from its main goal.
If reviewers know the video's purpose is to inform, their feedback might instead be, "I think a diagram illustrating the product's dimensions would be clearer," or "Can you elaborate on the battery specifications? It seemed glossed over." This feedback directly enhances the video's informative quality.
By clarifying the aim, the feedback remains focused on the video's primary goal, ensuring the final product effectively serves its intended purpose.
Start with Your Company
Who: Colleagues not involved in the video production
Why: They are well-acquainted with your brand's ethos, and they can offer feedback keeping the company's objectives in mind.
How: Organize a viewing session or share the video via email, asking for feedback on specific elements or a general impression.
Create a Focus Group
Who: A selected group of target audience members, typically representing different demographics within your intended viewership.
Why: They offer the perspective of an end-user, helping you gauge the reception of your content.
How: Host a virtual focus group or use online survey tools, emphasizing confidentiality. Request feedback on clarity, relevance, and engagement.
Engage Industry Peers
Who: Fellow social media managers, marketers, or peers from your industry.
Why: They provide professional insights, catching nuances that might miss an untrained eye.
How: Use industry forums, LinkedIn, or direct contact. Make your request concise, highlighting what you want them to look out for.
Collaborate with Video Production Experts
Who: Videographers, editors, or anyone experienced in video production.
Why: They can offer technical advice on aspects like lighting, sound, and editing.
How: Share your video, asking for insights on the technical aspects like color grading.
Request Feedback the Right Way
Be Specific: Instead of asking, "What do you think?" ask, "Did the video's message come across clearly?" or "Was the pacing comfortable?"
Constructive Over Negative: Emphasize looking for constructive feedback, not just points of criticism.
Open to All Feedback: Make sure your reviewers know you value all feedback, whether positive or negative.
Incorporating the feedback
After collecting feedback on your video, the real work begins: sifting through the comments, understanding their essence, and translating them into actionable changes. This process can seem daunting, especially when opinions vary. However, with a structured approach, you can efficiently distill and integrate the feedback, enhancing your video without unnecessary revisions.
Categorize the Feedback
Technical Feedback: These comments relate to video quality, sound clarity, lighting, and other technical aspects.
Content Feedback: This pertains to the storyline, clarity of the message, pacing, and general flow.
Aesthetic Feedback: Comments on visual elements like color schemes, graphics, and overall visual appeal fall under this category.
Emotional Feedback: These are remarks on how the video made someone feel – inspired, amused, concerned, etc.
Critical vs. Non-Critical: Some feedback points are essential for your video's objective. Others might be ‘nice-to-have’ elements. Differentiate between the two.
Common Trends: If multiple people mention the same issue or suggestion, it's likely a priority. Singular opinions, while valuable, might be subjective and should be weighed accordingly.
Plan Your Revisions
Storyboard Revisits: For content feedback, relook at your storyboard or script. Adjust the flow or content based on the feedback, ensuring the main message remains intact.
Technical Tweaks: Use your video editing software to rectify technical glitches. This might involve improving sound quality, adjusting lighting in post-production, or stabilizing shaky footage.
Aesthetic Enhancements: Incorporate design-related feedback by adjusting graphics, transitions, or visual elements. This might involve working with a graphic designer or revisiting your video’s color grading.
Test the Changes
Before finalizing, share the revised video with a few individuals from your initial feedback group. This ensures that the changes made are effective and don't introduce new issues.
Document the Process
Create a feedback integration log. Note down which suggestions were incorporated, which were bypassed, and why. This serves as a reference for future videos and helps communicate decisions to stakeholders or team members.
Feedback is a tool, not a mandate. While receiving diverse opinions is invaluable, the final call rests with you. Ensure your video remains true to its original purpose, even as you integrate changes. With a systematic approach to feedback, you can craft a video that’s both engaging and aligned with your objectives.
Get it right with Videohaus
Videohaus is your one-stop video production powerhouse. With a talented team of editors, camera technicians, writers, and marketers, we transform your ideas into visually captivating stories. Whether it's compelling narratives, cinematic visuals, or strategic marketing, our integrated approach ensures every video resonates with your target audience.
Ready to elevate your video content? Get in touch to explore our comprehensive video packages!
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