Don't Call it a Wrap: Tips for Perfecting Your Video Before You Hit Publish
Ever uploaded a new reel or YouTube video you were really proud of, only to find out you made a spelling mistake in the subtitles or provided the wrong link to a product or webpage?
It’s a small mistake, but a costly one! The last thing you want to do is press the "publish" button on your YouTube video or Facebook ad only to discover that you made a mistake that needs fixing.
Mistakes happen, and it's critical to double-check to ensure you're producing the best video marketing material possible. Beyond the typical spelling mistake, you'll want to make sure you're getting the most out of your material in other ways. Whether you're an experienced video creator or a newbie, remember to double-check these five items before launching your next video marketing material.
7 common mistakes marketing videos make
Before we go into what you should look out for before hitting publish, let’s explore the most common mistakes you want to avoid during the production process!
Not having a clear goal
Not having a clear goal for your video marketing campaign can lead to poor results and wasted resources. Before creating any videos, it's important to identify what you want to achieve and how you'll measure success. This will inform your writing style, call to actions, and final edit.
Failing to optimize for mobile
With the majority of videos being consumed on mobile devices, it's essential to optimize your videos for mobile viewing. This includes using a vertical aspect ratio, captioning, and keeping the video short enough to hold a viewer's attention.
Optimizing your videos for search engines can help increase visibility and drive more traffic to your site. This includes using keywords in your video's title, description, and tags, as well as optimizing the video's file name.
Skimping on production quality
Poorly produced videos can turn off viewers and damage your brand's reputation. Investing in high-quality equipment or renting a full-service video studio will go a long way in establishing a good brand presence online.
Not promoting your video
Just uploading a video to YouTube or Vimeo and hoping for the best is not a viable strategy. It's important to actively promote your videos on social media, email, and other channels to increase visibility and drive more views.
Not measuring success
Not tracking and analyzing the performance of your videos can make it difficult to know what's working and what's not. Use tools like Google Analytics and YouTube Analytics to measure views, engagement, and conversions.
Not adapting to new trends
The video marketing landscape is constantly evolving, so it's important to stay up to date on new trends and best practices. This includes experimenting with new formats and platforms, as well as incorporating emerging technologies like virtual reality and interactive videos.
Check these before publishing your video!
From making sure your grammar and spelling are on point to ensuring your message aligns with your branding and the audio/video is synced, these are the key elements you'll want to check before your video goes live. Don't forget the title, as it's the first thing people will see, and it's crucial to have it optimized and catchy.
Grammar and Spelling
The first and most obvious thing to check is your spelling and grammar. Check the video, your title, descriptions, and captions… everything! From your company name and website address to key details about your product or service, make sure everything is on point.
Is your headline/title eye-catching?
Every video requires a great headline to pique your viewers' interest and draw them in. Consider whether your headline or video title does this. Strong headlines pique the audience's curiosity and make them want to learn more.
Consider enticing your audience using numbers like "3 Reasons You Need A,B,C." Asking questions like "Are You sick of paying Too Much For Insurance?" is also beneficial because you are hitting on a pain point immediately and showing your value. Keep it short, get in and get out!
Is your message clear?
When it comes to Salvador Dali's paintings, the meaning lies in the eye of the beholder. You don't want to allow much room for interpretation in your video marketing material! Check to see if your video clearly conveys the message.
When creating amazing video content, smart organizations understand that keeping it short and sweet is the way to go. You want your video to be interesting but exciting. You want to get to the point fast and keep their attention without boring them.
The best length for a marketing video is between 30 seconds and one minute. This is enough time to fire a strong opening shot, capture your audience's attention, and provide them with the required information. Effective video marketing material is likewise focused on its message rather than being ambiguous.
Examine Your CTA
A video without a CTA is like Google Maps taking you 5 minutes away from your destination. You might get to the destination eventually, but you are annoyed and a little tired.
If you’re running a video ad, you have to wrap up with a CTA, and you want to make sure it’s the right one! Make it obvious where people should go and what they should do, and provide the right links in the caption or description to make it easy on them.
Check that your audio and video are in sync.
If you're going to include music in your video (and you should!), make sure it suits the tone you're looking for. Aside from that, ensure that the music and graphics coordinate in a way that works for the video. Also, feel free to try out several tracks until you discover the right one.
Prepared to publish?
Okay, take a deep breath. You've checked all the above areas, and it's time to share your video marketing material with the world. Many of the preceding stages may appear obvious. However, it's easy to overlook minor details; for example, be sure you are complying with YouTube’s copyright regulations before uploading any content!
We want you to succeed, so keep an open mind and make sure you're doing everything right!
Get it right with Videohaus
We know keeping all this in mind can get exhausting when you’re trying to work on business development and production! We at Videohaus provide all video services from A to Z, allowing you to focus on your business while we create stellar content your audience will love!
Get in touch to discuss our video packages!
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