You wouldn’t buy a house without taking a tour or buy a car without taking a test drive. So why would people buy your product or software without knowing how it works?

When considering a significant investment, people want to take their time to evaluate which option best suits their needs. Similarly, when your customers are in the process of purchasing your product or software, they do not make a big-ticket purchase without first viewing a demo to determine how beneficial it can be for them.

Software, in particular, is not only expensive in terms of its subscription fee, but it also involves costs associated with training the team on the new tool and integrating it with existing systems. Additionally, there are potential business costs if the software does not work out as expected.

Therefore, it is understandable that buyers want to do their due diligence before making any kind of purchase. In this post, we will discuss everything you need to know about hosting a successful product or software live demo.

Why do a livestream product demo?

A livestream demo is an effective way for startups and software companies to showcase their products to potential customers. Unlike pre-recorded demos, live demos offer real-time interaction with the audience and allow for immediate feedback and questions. This can help build trust and credibility with the audience and create a sense of transparency and authenticity.

Livestream demos can also be more engaging and dynamic than pre-recorded demos, as they allow for more flexibility and spontaneity as well. People see exactly how long it takes for something to process (eg: render period for editing software), produce results (eg: how long a wearable medical device takes to give a reading), or fix mistakes (eg: troubleshooting a connection issue between a phone app and drone).

Additionally, livestream demos can reach a larger audience and can be shared and saved for future viewing, making them a valuable marketing tool for companies.

Working as a team to plan the demo

Collaboration is key when it comes to planning a successful product demo, and having a solutions engineer as part of your team can make all the difference! Technical sales require expertise and attention to detail, which a solutions engineer can provide. They are well-versed in the technical aspects of the product and can answer any questions the prospects may have about how it fits into their existing tech stack.

With a solutions engineer on hand, you can focus on delivering the best demo possible without worrying about answering all the technical questions that may come up. In addition, you can include the product manager to ensure that the demo is focused on the product's core features and benefits and that it aligns with the company's overall strategy. A marketing representative can help to ensure that the demo is tailored to the target audience, and you can have a sales engineer in the background to monitor the chat and answer questions.

By working together as a team, you can plan and execute a successful demo that effectively showcases the product's capabilities and benefits and addresses any questions or concerns that prospects may have.

Executing a successful live demo

Do Your Prep Work

Preparation is key to a successful software demo. You need to know your audience, understand their challenges, and have a clear idea of how your product can help. Start by researching the company, its industry, and any competitors they may have. This information will help you tailor your demo to their specific needs and stand out from the competition.

Customize Your Demo

Once you have a solid understanding of your audience, it's time to customize your demo. Be sure to highlight the features and benefits that are most relevant to their needs, and work with the marketing team and product manager to refine your demo.

Maintain Engagement

During the demo, it's important to maintain engagement with your audience. Keep them interested by providing real-world examples of how your product has helped other companies. Encourage questions and feedback to ensure that everyone is on the same page. Don't forget to showcase your product's unique features and benefits.

Keep the Conversation Going

After the demo, it's essential to keep the conversation going. Send a follow-up email thanking your audience for their time and reiterating the key takeaways from the call. Provide any additional information that they may have requested, and be sure to answer any questions that were left unanswered during the demo.

Follow-Up with a Video Message

One way to take your follow-up to the next level is by sending a personalized video message. A video message can be an effective way to build rapport with your prospective customers and show them you're invested in their success. You can use a simple tool like Loom to summarize the key takeaways from the demo and answer any questions or reservations your previous clients may have had.

Engage your customers with Videohaus

Planning and executing a successful software demo can feel like a daunting task, but it doesn't have to be!

At Videohaus, we provide a state-of-the-art livestream studio and expert technicians to help make your demo run smoothly. Our team has extensive experience in executing livestreams and can help ensure that there are no technical difficulties during your demo. We can also provide a teleprompter to help with the more difficult or technical segments of your livestream!

Our goal is to make the process as easy as possible for you so that you can focus on delivering a great demo. Whether you need assistance with lighting, sound, or other technical aspects, our team is here to help. Contact us today to learn more about our services and how we can help you create a successful livestream software demo!