You can’t go wrong with a panel of industry experts sharing their insights and experiences, which is why roundtables are a great part of any effective video marketing strategy!

Hosting a roundtable for a social media video can provide many benefits, including gathering expert insights and diverse perspectives, creating engaging and informative content, increasing reach, and building valuable networking opportunities.

Bringing together industry experts to share their knowledge and experience can lead to an enlightening discussion, attracting new viewers and followers to your channels and establishing meaningful connections with other professionals.

In this article, we'll dive into the details of what a roundtable video is, how it works, and explore some of the benefits and challenges of using this format.

What is a roundtable video?

A roundtable video is a type of discussion format that brings together a diverse group of experts to explore a specific topic or issue. The format facilitates a dynamic and interactive conversation as the participants share their experiences, perspectives, insights, and the audience.

Roundtable videos can be an effective way to gain a deeper understanding of a complex subject, as the format allows for various viewpoints and ideas to be discussed and debated.

Benefits of roundtable video

Using a roundtable video format to explore a particular topic or issue has several benefits. Here are some of the key advantages:

Diverse perspectives

A roundtable video brings together experts with different backgrounds, experiences, and viewpoints. This diversity can lead to a more comprehensive and nuanced discussion of the topic as participants bring their unique insights.

Interactive format

The roundtable format is designed to be interactive, allowing participants to engage with each other and respond to each other's ideas in real time. This can lead to a more engaging and informative discussion for both the participants and the audience.

Accessible to a wider audience

Roundtable videos can be easily recorded and shared online, making them accessible to a wider audience. This can spread knowledge and insights beyond the participants and reach people who might not have been able to attend the discussion in person.

Build relationships

Roundtable videos can build relationships and foster collaboration between participants by bringing together experts in a particular field. This can lead to future partnerships and collaborations on research, projects, and initiatives.

Comprehensive coverage

Roundtable videos can cover much ground on a particular topic, as participants can share their thoughts on various aspects of the issue. This can provide a more comprehensive understanding of the topic for both the participants and the audience.

Why startups should consider making roundtable video

Thought leadership

By bringing together experts in a particular field to discuss a topic, startups can position themselves as thought leaders in their industry. This can establish the startup's credibility and expertise and increase its visibility among potential customers, investors, and partners.

Content creation

Roundtable videos can be a great way to create high-quality, engaging content that can be shared on social media, YouTube, or other online platforms. This can increase the startup's brand awareness and reach new audiences that may not have heard of the startup before.

Networking

Roundtable videos can also be a great way for startups to network with other field experts. By bringing together a diverse group of participants, startups can connect with potential partners, collaborators, or investors who may be interested in their products or services.

Market research

Roundtable videos can be a valuable source of market research, as they can provide insights into the challenges, trends, and opportunities in the startup's industry. By listening to the experts' perspectives, startups can gain a deeper understanding of their market and identify potential gaps or niches they can target.

Employee engagement

Roundtable videos can also be a great way to engage and motivate employees. By involving them in the discussion, startups can build a sense of community and shared purpose among their team members and encourage them to think creatively and critically about the startup's products and services.

Overall, making a roundtable video can be a valuable investment for startups, providing them with a range of benefits that can help to increase their brand awareness, credibility, and industry knowledge.

Tips to perfect Roundtable video

Choose the right topic

The success of a roundtable video depends on the topic being interesting and relevant to the participants and the audience. Choose a timely, provocative, relevant topic for your industry and one that will generate lively discussion and debate.

Invite the right guests

The success of a roundtable video also depends on the participants being knowledgeable and articulate on the topic. Invite experts in the field with various perspectives and experiences who are comfortable speaking on camera.

Prepare the participants

It's important to provide the participants with information on the topic, the format of the discussion, and any ground rules ahead of time. This helps ensure everyone is on the same page and facilitates a more productive discussion.

Use high-quality equipment

The video and audio quality are important for creating a professional-looking roundtable video. Invest in high-quality equipment, such as cameras, microphones, and lighting, to ensure the video looks and sounds great, or pick a video studio that offers the same facilities at a fraction of the price.

Set the tone

As the moderator, setting the tone for the discussion is important. Encourage participants to respect each other's opinions and stay on topic. Ask thought-provoking questions to spark conversation and ensure that everyone has a chance to speak.

Edit the video

Once the roundtable video is filmed, it's important to edit it to ensure that it is engaging and informative. Use editing software to add titles, graphics, and transitions and cut out extraneous or repetitive material.

Promote the video

Finally, promoting the roundtable video is important to ensure it reaches a wide audience. Share the video on social media, your website, and any relevant industry platforms to help it gain traction and attract new viewers.

Host a roundtable at Videohaus

Roundtable videos can be a powerful tool for startups and other organizations to showcase their expertise, engage with their audience, and build relationships with industry leaders. To ensure your roundtable video succeeds, work with a professional video studio like Videohaus, which provides state-of-the-art video and audio equipment, promising a delightful viewing experience for your followers. Book a space now, or get in touch to learn about our video packages!