An event, especially one as monumental as a product launch or a special announcement, is something you want to push and promote as much as possible to your audience.

Repurposing event content involves transforming and reimagining your captured videos and images to extend their reach, maximize their impact, and generate lasting value for your brand. By strategically repackaging your event coverage across different platforms and formats, you can effectively extend the lifespan of your content, reach wider audiences, and drive meaningful engagement long after the event has ended.

This article will explore various techniques and strategies to help you make the most of your event coverage through effective content repurposing. We will delve into the benefits of repurposing, provide practical tips for repackaging content, and highlight successful examples from leading brands.

So whether you're an event organizer, marketer, or business owner, get ready to unlock the full potential of your event coverage and ensure that your content continues to deliver value well beyond the event itself.

Plan your approach ahead of time

While the material generated by your event will heavily influence your specific repurposing plans, you should develop a basic strategy long before the event begins.

Videohaus suggests gathering your demand generation and content marketing teams ahead of time to explore ideas depending on the run of your event.

We recommend meeting with your content marketing team beforehand to review the agenda. This will allow them to create a post-event content strategy that they can implement swiftly rather than letting the material sit and get stale. Here you can collaborate with Videohaus as well!

Developing a repurposing strategy prior to your event can also ensure that you have a plan set up to collect all of the recordings, surveys, and chats you require during the event.

Share access to session recordings

After an event, one of the first things to do is to get the recordings transcribed and subtitled as soon as possible. This makes it simple to upload available recordings to your website or landing page, which can subsequently be shared with participants and registrants who could not attend the event.

Republish the video on your website. This is great for everyone who missed the event and prospective guests. You can opt to gate this page so that you can collect their information and include them in future event mailings!

Share video highlights on social media

Sharing short clips from the virtual gathering on Instagram, TikTok, Facebook, and LinkedIn is one of the most popular methods to repurpose virtual event material for a reason: it works.

This is a fantastic method to generate more interactive material, and several tools are available to help you quickly and easily build compelling social video templates. If you're new to making social media videos, Videohaus suggests using Canva, Lumen5, or Milk Video or getting help from professionals.

A good example can be this video, where the company is portraying the best parts of their event and interacting with potential clients through it.

Here is yet another company showcasing its amazing event highlights in the best way. The shoot, the quality, the event, and the editing make the event appealing to the potential client’s eyes.

Now, consider utilizing recordings to make shorter, more informative videos on certain topics. Cut out the most interesting sections of the recordings and add titles or talking-head videos in between to connect the segments into a cohesive story. These videos can be instructional, news-style recaps, presentation teasers, or SEO-focused.

In an email, highlight important takeaways

While video recordings are a straightforward method to repurpose your virtual event material, remember that not everyone consumes content similarly. Some individuals like videos, while others prefer reading information.

Sending a recap email following your event will ensure that you also serve that audience. This may be sent to all registrants, customers, and others on your email list, not simply attendees. (Ideally, this will pique their interest in upcoming activities!)

Benefits of Repurposing Your Content

Repurposing your content offers numerous benefits that can significantly enhance your event coverage strategy. Here are some key advantages of repurposing your event content:

Increased Reach

Repurposing allows you to reach a wider audience by leveraging different platforms and formats. You can engage with diverse demographics and extend your brand's reach far beyond the initial event attendees by tailoring your content to suit various channels such as social media, blog posts, podcasts, or videos.

Extended Lifespan

Event coverage typically generates significant content, including photos, videos, interviews, and presentations. Repurposing ensures that this valuable content continues to provide value long after the event has ended. By repackaging and redistributing it over time, you can maintain a consistent presence and keep your brand fresh in the minds of your audience.

Enhanced Engagement

Repurposing content allows you to deliver your message in different formats, catering to various preferences and learning styles. Some people prefer watching a video recap, while others enjoy reading a blog post or listening to a podcast interview. By offering diverse content options, you can engage your audience on multiple levels and increase overall engagement.

Cost and Time Efficiency

Repurposing content saves valuable resources by maximizing the utility of your event coverage materials. Instead of starting from scratch for each new marketing initiative, you can repurpose existing content, saving time, effort, and production costs. This enables you to focus on creating quality content while efficiently utilizing your available resources.

SEO Benefits

Repurposing content can positively impact your search engine optimization (SEO) efforts. By repackaging content in different formats and publishing it across multiple channels, you increase your online visibility and improve the likelihood of your brand being discovered through search engines. This helps drive organic traffic to your website and boosts your overall online presence.

Reinforced Brand Messaging

Repurposing content allows you to reinforce your key brand messages and narratives consistently. Revisiting and repackaging your event coverage materials can emphasize important takeaways, highlight key insights, and maintain a cohesive brand identity across various touchpoints. This reinforcement helps solidify your brand in the minds of your audience.

Engage with Videohaus

By embracing the power of content repurposing, you can unlock a world of opportunities to extend the reach, engagement, and value of your event coverage. With the right strategies, your content can transcend the confines of the event itself and continue to generate meaningful connections with your target audience.

Whether transforming footage into captivating videos, repackaging insights into informative blog posts, or repurposing visuals for social media, content repurposing holds the key to maximizing your event coverage!

To make the most of your events with powerful video content, partner with our team of editors here at Videohaus! Get in touch now to discuss your event coverage and editing needs.