Are you bored of the same old marketing tactics that just aren't cutting it anymore? Well, have no fear because user-generated video content is here! This strategy has been making waves in e-commerce for a good reason. Not only is it a better way to connect with your audience, but it also has the power to boost your sales like never before.

So, in this article, we will talk about how you can use user-generated video content to take your e-commerce sales to the next level. Are you ready? Let's get started!

Tips on making user-generated video content to boost e-commerce sales

Encourage your customers to submit videos

First, you must encourage your customers to create and submit videos. You can offer incentives like discounts or shoutouts on your social media channels. Make it easy for them by providing clear instructions and guidelines.

Showcase the products

When creating the videos, make sure the products are front and center. You want to showcase the product in action and highlight its features and benefits. This will help potential customers see how the product works and why they should buy it.

Keep it authentic

Authenticity is key when it comes to user-generated content. People want to see real people using and enjoying your products. Avoid overly scripted videos and let your customers do the talking.

Optimize for social media

When creating user-generated videos, make sure they are optimized for social media. This means creating videos that are short, eye-catching, and shareable. You want your videos to be easy to consume and easy to share.

Repurpose the content

Once you have user-generated videos, don't let them go to waste. Repurpose the content for your social media channels, website, and email marketing campaigns. This will help you get more mileage from the content and reach a wider audience.

By following these tips, you can create user-generated video content that resonates with your viewers and drives sales for your e-commerce business.

How user-generated video content is better for sales

It's authentic

User-generated video content is created by real people who have used and enjoyed your products. This authenticity makes the content more trustworthy and relatable to potential customers, which can lead to increased sales.

It's cost-effective

Creating your own video content can be expensive, but user-generated content is free. By encouraging your customers to create videos for you, you can save on production costs while still generating high-quality content.

It increases engagement

User-generated video content is highly engaging because it features real people using and enjoying your products. This can lead to increased likes, shares, and comments on social media, which can help increase brand awareness and drive sales.

It showcases your products in action

User-generated video content allows you to showcase your products in action, which can help potential customers understand how your products work and why they should buy them. This can be especially effective for products that are difficult to explain or demonstrate through text or images alone.

Overall, user-generated video content can boost e-commerce sales because it's authentic, cost-effective, engaging, and showcases your products in action.

What if I don't get UGC?

Offer incentives

Consider offering incentives to your customers to encourage them to create video content for you. This could include discounts, exclusive access to new products, or the chance to be featured on your social media channels.

Make it easy

Make it as easy as feasible for your customers to create video content. Provide clear instructions and guidelines, and offer support if they have any questions or concerns.

Utilize other types of user-generated content

If you're not getting video content, consider other types of user-generated content, such as reviews or testimonials. These types of content can still be highly effective for boosting sales.

Create your own video content

If all else fails, you can always create your own video content. While this may be more expensive than user-generated content, it can still be highly effective for driving sales.

Remember, the key to success with user-generated content is to be patient and persistent. Keep encouraging your customers to create content, and don't be shy to try new strategies and tactics to generate more engagement and sales.

Things to include in user-generated video content

When sending a creator a brief for your UGC, it’s important to keep a few things in mind. By sending these elements to the creator, you can ensure they cover all the points you want to be featured in the video.

The product

Your video should showcase the product in action. This can include demonstrations, unboxings, or reviews.

The benefits

Make sure to highlight the benefits of the product. This can include how it solves a problem, makes life easier, or improves a particular aspect of the user's life.

Personal experiences

Encourage your customers to share their personal experiences with the product. This can include how they've used it daily or how it's helped them overcome a particular challenge.

Expert UGC with Videohaus

Though the appeal of UGC is its unpolished, authentic look at users interacting with a product, sometimes you just need a polished look for a product demo or review.

Videohaus’ state-of-the-art video studio offers the very best in video production, making it easy for your creators to shoot high-quality content. Moreover, you can work with our writers and editors to ensure the final product aligns with your brand and messaging.

Book your studio space now, or contact us to learn about our video packages!