One of the biggest challenges in creating video content is choosing the right frontperson or identity for your brand.
Your frontperson is the face of your company and can make or break the success of your video content. In this blog post, we'll explore why choosing the right frontperson is so important and provide valuable tips on how to select the perfect frontperson for your company videos.
Why you need a frontperson
When it comes to video marketing, the frontperson you choose is the face of your brand. They are the person who will be representing your company in front of your target audience. Therefore, it's important to select someone who can effectively communicate your message and connect with your audience on a personal level.
By choosing the right frontperson, you can build trust and credibility with your audience. When people see a relatable and trustworthy face associated with your brand, they are more likely to engage with your content and consider your products or services. This can lead to increased engagement and sales, as well as help establish your brand as a thought leader in your industry.
Furthermore, choosing the right frontperson can also help you differentiate your brand from your competitors. By selecting someone who represents your brand values and persona, you can create a unique and memorable brand identity that sets you apart from other companies in your industry.
Hiring a frontperson from inside the company vs. outside
You may be considering hiring an actor or spokesperson to be the frontman of your corporate videos or may be wrestling with the idea of getting someone within your team to be the spokesperson. Both have their pros and cons, so your decision comes down to what you feel is best for your brand.
Familiarity with team
When you hire a frontperson within the company, the person may have a more established relationship with the team and may already have a good rapport with them, which can help make the video production process smoother and more comfortable. If you choose to go outside the company, the person won’t be as familiar and the production process may take time to refine.
Familiarity with product/service/process
Hiring within the company gives you the advantage of obtaining someone well-versed with your company values, process, and product/service. This makes your scripting and production process easier and established more trust with the audience as well. Picking a professional actor may take more time as you’ll have to train them to speak your brand language.
Relationship with audience
If the chosen front person is already familiar to the audience, such as a CEO or other high-level executive, they may already have an established relationship with them, which can help increase engagement and trust. An external front person won’t have an established relationship but can quickly develop one if they are a good actor or a professional spokesperson.
Cost
Hiring someone from within the company can be more cost-effective since they are already on the company's payroll and may not expect additional compensation for their role in the video production process. An external frontperson, on the other hand, will need additional compensation for their role. Depending on your budget and the image you wish to project to the audience, this can be an option worth the extra investment!
Camera confidence
When hiring within the company, your chosen frontperson may not be as comfortable in front of the camera, which can lead to a less confident and engaging performance. But an external frontperson who does this professionally will be more comfortable in front of the camera, which can provide a more confident and engaging performance.
Perspective
The frontperson from your company may not be able to keep an objective perspective on the product or service, which might limit the creativity and uniqueness of the video content, but an external frontperson can bring a fresh perspective, making the video content more engaging and interesting to the audience.
Picking a video frontperson from the company
Communication skills
Choose someone who can effectively communicate the message of the video to the audience and does so in a clear and concise way. Since your audience won’t necessarily be well-versed in every aspect of your company, it’s important to go with someone who can articulate complex ideas in an easy-to-understand manner. Consider their tone of voice, body language, and overall delivery when selecting a frontperson.
Knowledge of the product or service
Choose someone who has a deep understanding of the product or service being showcased and can effectively communicate the benefits and features of the product or service to your target audience. Their level of technical knowledge and their ability to explain complex ideas to a non-technical audience are relevant skills to consider when picking your company’s video frontperson!
Overall demeanor
Pick someone who is confident, personable, and engaging. They must feel friendly and approachable, as this can help build a connection with the audience. Consider their level of energy and enthusiasm and their ability to keep the audience engaged and interested throughout the video.
Relatability to the target audience
Look for someone who has similar interests, backgrounds, or experiences to the target audience and consider their ability to speak the language of the target audience to connect with them on a personal level.
Once you have identified potential frontperson from within your company, it's important to give them the necessary training and support to ensure they are comfortable and effective in their role.
This can include providing them with a script or outline of the video, rehearsing with them, and providing feedback on their performance.
Picking a video frontperson from outside your company
Experience
It may not be possible to find an actor or spokesperson who is well-versed in your exact industry or field, but you can look for someone who has worked with similar products or services or has experience being the face of a company. Take into account their previous work experience and their ability to speak knowledgeably about the product or service being showcased.
Ability to learn quickly
Pick someone who is able to learn quickly and adapt to the needs of your company. The ideal frontperson should be able to understand and internalize the company's brand messaging and values to allow for building a bridge between the audience and the corporation. Find someone who has experience in producing this type of content to make your onboarding process easier.
Adaptability to become the face of the brand
Becoming a company spokesperson is practically a lifestyle adjustment. Depending on your industry, your spokesperson will need to reflect your values and do them justice. For example, if you are a healthtech startup focused on the benefits of nutrition and using food as medicine for the body, you need a spokesperson who looks fit, eats clean, and promotes a healthy lifestyle. If you are a fintech startup, the spokesperson must demonstrate good financial knowledge and mindful spending habits.
Their ability to take direction and embody your values will ensure the video content aligns with the company's vision and goals.
Professionalism
Since you are working with a person outside your company, it can be difficult to impose timings and ethics on them as they are not under any specific contract. Therefore, it is imperative to find a professional actor or spokesperson who is reliable, punctual, and able to work under pressure. Consider their previous work experience and reviews, and their ability to handle criticism and feedback.
Camera confidence
Camera confidence is key for a role like this! Pick someone who has strong presentation skills and can effectively communicate the message of the video to the audience. Look into their previous work in video or film and their ability to maintain composure and professionalism on set.
Once you have identified potential professional spokespersons or actors, it's important to provide them with the necessary information about the company, its products or services, and the messaging and tone of the video content. Give them the opportunity to ask questions and provide feedback on the content and their performance.
Get it right with Videohaus
Choosing the right frontperson for your company videos can make a big difference in the success of your video content. Whether you choose someone from within the company or outside the company, it's important to consider their communication skills, knowledge of the product or service, and overall demeanor.
Once you have your perfect video frontperson, book a studio space with Videohaus, which can make the production process easy and comfortable for beginners! Videohaus provides a self-service, fully equipped video studio with a teleprompter, lighting, and sound equipment. With the right frontperson and high quality, well produced content, you can elevate your brand and become memorable with your audience.
