So, you've recorded a webinar or an insightful interview for your business, and now you're wondering how to get your audience to watch it.

Long-form videos can be challenging to promote, but fear not! There's a powerful solution - the highlight reel.

Highlight reels are like teaser trailers, showcasing the most impactful moments from your longer video and enticing viewers to explore the full content. They are short, engaging, and highly effective in capturing attention. Whether it’s a podcast or an explainer video, these short videos do a lot to engage and attract your ideal audience!

What is a Highlight Reel?

A highlight reel is a carefully edited compilation of the most compelling and significant moments from a longer video or podcast. It serves as a teaser that piques viewers' curiosity and motivates them to watch the complete video. The ideal length varies depending on your content, but most highlight reels last from 40 to 55 seconds to cater to TikTok and Instagram audiences.

Keeping it concise ensures that viewers absorb the essence of the content without feeling overwhelmed or losing interest.

Benefits of Creating a Highlight Reel

A well-crafted highlight reel is strategic and purposeful. Here's why you should consider making one:

Promote your long-form video

By selecting the right clips, you can entice viewers to watch your entire long-form video. Define your marketing goals to shape how you use highlights in your promotion and distribution strategy.

Repurpose your content

Highlight reels offer an excellent opportunity to repurpose your video content. Choose clips that resonate with your target audience and drive them to explore the full video. Tailor the highlights to achieve specific objectives like establishing thought leadership, driving event registrations, or converting viewers into customers.

How to Find Highlights in Your Video

Traditionally, finding highlights in a video required multiple viewings and manual note-taking. Now, you have AI tools that come to the rescue! You can generate time-coded transcripts that allow you to identify the best moments by reading or searching for keywords. You can then feed this content into an AI platform like Dumme, which automatically picks out the highlights and cuts them into short-form content, complete with captions!

Where to share highlights

Once you've crafted an enticing highlight reel, the next step is to strategically share it on platforms that align with your marketing goals and target audience.

LinkedIn

LinkedIn is an ideal platform for B2B startups and businesses targeting professionals. With its focus on networking and industry-related content, sharing your highlight reel on LinkedIn can help establish your brand as a thought leader and attract potential clients or partners. Leverage LinkedIn's native video feature to maximize engagement and organic reach.

YouTube

As the second-largest search engine, YouTube is a powerful platform for expanding your brand's visibility. Uploading your highlight reel on YouTube allows you to tap into a vast global audience. Use SEO strategies like relevant keywords, tags, and an attention-grabbing thumbnail to enhance discoverability and attract more views.

Instagram

If your target audience includes younger demographics or your highlight reel has a strong visual appeal, Instagram can be an excellent choice. The platform's short-form video format, Instagram Reels, is perfect for showcasing your brand's personality and creativity. Use catchy captions, trending hashtags, and engaging visuals to boost your reel's discoverability.

TikTok

For startups targeting Gen Z and Millennial audiences, TikTok offers immense potential. The platform's short and snappy video format complements highlight reels, making them easily shareable and memorable. Infuse humor, creativity, and authenticity to resonate with TikTok users and leverage viral trends to increase exposure.

Website and Landing Pages

Hosting your highlight reel on your website or landing pages provides a seamless user experience for visitors. This allows you to keep traffic on your site and potentially convert viewers into customers. Embed the reel strategically on relevant pages to boost engagement and lead generation.

Email Newsletters

Leverage your email subscribers by sharing your highlight reel through newsletters. Including video content in emails can increase click-through rates and drive traffic to your website or video platforms. Personalize your emails and include a clear call-to-action to encourage engagement.

Facebook and Twitter

For startups with a diverse target audience, sharing your highlight reel on Facebook and Twitter can widen your reach. Both platforms support video content and have massive user bases. Utilize engaging captions, images, and polls to spark conversations and increase shareability.

Niche Communities and Forums

Identify niche communities and forums relevant to your industry or niche. Sharing your highlight reel within these communities can connect you with a highly targeted audience that is genuinely interested in your content. Engage with the community and participate in discussions to build trust and authenticity.

Remember, the choice of platform should align with your audience's preferences and behavior. Analyze the data from previous campaigns to identify which platforms have yielded the best results. By strategically sharing your highlight reel across multiple platforms, you can maximize its reach, engage your target audience, and achieve your marketing objectives effectively.

Engage with Videohaus

Videohaus simplifies short-form content creation with our fully equipped self-service studio, expert guidance, and customizable sets. Our professional editing services, time-saving AI tools, and efficient distribution support make the process seamless. You can now create engaging videos for your brand for a whole month in just a few hours!

Book your studio space now, or get in touch to learn more about our video packages!