How the Travel & Tourism Industry Can Benefit from Video Content
One of the most challenging tasks is to draw a potential consumer’s attention when they are still "dreaming" about their vacation.
Travel and tourism companies have a fabulous opportunity to use video content to attract travelers and tourists alike, weaving stories and providing trivia about thousands of locations on earth.
In this post, we’ll take you through the benefits of video content to travel and tourism industries because we want you to be among the 96% of marketers who continue to view video as an essential aspect of their marketing strategy!
Why use video in travel & tourism?
Travel, unlike an automobile or phone application, cannot be purchased or kept as a fixed item. It’s an experience, an adventure that extends peoples’ horizons and displays new cultures and insights into life.
When was the last time you viewed a video that compelled you to add a new vacation destination to your bucket list? It’s likely that it happened when you watched a beautifully shot video of the location.
From travel vlogs to virtual tours, video content has revolutionized the travel industry and has made travel more accessible and immersive than ever before.
Benefits to Travel and Tourism from Video Content
From inspiring the 9-to-5ers to take a break to giving travelers potential for new stories and memories, video content is a powerful way to advertise and promote your travel and tourism agency.
Inspiring Travel: The Power of Video Content
Whether it's stunning drone footage of a tropical paradise or a beautifully crafted video showcasing the culture and lifestyle of a particular destination, video content has the power to transport viewers to different parts of the world and give them a taste of what it's like to be there.
Travel companies can showcase the best of what a destination has to offer, providing the viewer with a viewing experience that captures the feeling and character of a location. This helps create an emotional connection and encourages the watcher to book their next trip.
Take a look at this wonderful tourist clip from VisitFinland, for instance. The video is focused on eliciting a feeling, whether it’s the feeling of quiet comfort, adventure, or going back to your childhood. Though the video doesn’t focus on key historical monuments or locations, you know going to Finland will make you feel free, safe, and happy.
Educating and Informing Travelers with Video Content
Video content can also be used to educate and inform travelers. For example, travel companies can create video guides that offer tips and advice on everything from packing to navigating a new city. These guides can be incredibly helpful for travelers who may be visiting a destination for the first time or who are looking to make the most out of their trip.
Having excellent images is crucial, but they only tell a portion of the narrative.
For instance, a potential client might see a picture of someone ziplining down a line, but this is only one part of the tale. The image raises concerns in the traveler's mind, including:
- What way is zipline cable fastened?
- How did the launch go?
- How was the dismount accomplished?
- What vistas shall I encounter en route?
By offering practical advice through video content, travel companies can establish themselves as a trusted source of information and build long-lasting relationships with their audience.
Enhancing Travel Experiences with Virtual Tours
In addition to educating viewers, video content can also be used to enhance the travel experience. For example, virtual tours have become increasingly popular in recent years, allowing travelers to explore a destination from the comfort of their own homes.
By using 360-degree video technology, travel companies can create immersive virtual tours that allow viewers to see a destination in incredible detail, almost as if they were there in person. This is particularly useful for travelers who may not be able to physically visit a destination, either due to mobility issues or financial constraints.
Discovering Hidden Gems
By showcasing lesser-known destinations or experiences, a travel and tourism company can differentiate itself from competitors and tap into the growing trend of "authentic" travel experiences. These could include markets and family-owned restaurants, hidden beaches, caves, and more.
By doing so, you can help travelers discover parts of a destination that they may not have otherwise known about and enable them to create unforgettable memories in the process. When watching a video, viewers recall "95% of the message, compared to 10% when reading a text," according to research.
Distributing Video Content
Of course, it's not just about creating video content - it's also about distributing it effectively!
Travel companies can use social media platforms like YouTube, Instagram, and Facebook to share their video content with a wider audience. Posting alone will not get the results you want; you can reach out to the Videohaus team and we can help you create a video marketing strategy that is effective!
Unconventional Uses: Live Streaming and User-Generated Content
But there are also some unconventional ways that the travel industry can use video content to its advantage. For example, some companies are using live streaming to give travelers a behind-the-scenes look at their operations. This can be particularly effective for hotels, airlines, and other travel companies that want to show off their facilities and amenities in real time. By doing so, they can build trust and demonstrate their commitment to transparency and authenticity.
As could be expected, YouTube is the most popular platform for video marketing, enjoying the trust of 90% of those who use it. Facebook comes in second (86%), then Instagram (79%) and LinkedIn (also 79%) as supplementary tools for video marketing.
As unconventional as it sounds, the use of video content in the travel industry is through user-generated content. Travel companies can encourage their customers to share their own travel videos and photos on social media and then repurpose that content for their own marketing efforts.
By doing so, they can showcase real-life experiences and build a sense of community around their brand.
Explore new ideas with Videohaus
New to content creation? Videohaus can take it from here!
With our expert team of talented video writers and producers, we’re equipped to take your vision and make it a reality at a fraction of the cost it would take to produce it yourself! Just reach out to our team to learn about our video packages, and let’s get started!