From Blog to Screen: Converting Written Content into Engaging Videos

From Blog to Screen: Converting Written Content into Engaging Videos  theme image

Blogging is a great way to share your ideas and knowledge with the world.

But if you want to reach an even wider audience, consider turning your written content into engaging videos. Video content is rapidly growing in popularity and can help you connect with your audience in a whole new way. In this blog post, we’ll discuss some tips and tricks for converting your written content into engaging videos.

Why You Should Transform Blog Posts Into Videos

Videos Are More Interesting

Many people today prefer to watch videos rather than read blog posts.

In fact, statistics show that the majority of web users agree: compared to text-based messaging, viewers retain 95% of a video's message. On average, people watch 19 hours of web videos per week, and by 2022, 82% of all consumer internet traffic was from online video. These numbers demonstrate the power and popularity of video content and its effectiveness in conveying information to audiences. As such, incorporating video into your content strategy can help increase engagement and reach a wider audience.

Video Has A Wider Audience

Video content has a broader audience than any other type of content, making it a powerful tool for marketers. Social media platforms, such as Facebook, Instagram, LinkedIn, TikTok, and others, are now prioritizing video content, which presents an opportunity for marketers to capitalize on this trend.

Recent statistics have shown that people prefer sharing video content two times more than any other type, making it an essential component of any marketing strategy. YouTube, the world's leading video-sharing platform, has an estimated 2.6 billion users by 2023 and nearly 8.4 billion hours of content watched every day.

In addition to that:

  • 91% of marketers claim that video has aided in driving traffic
  • Video, according to 87% of marketers, directly enhanced sales.
  • A good ROI with videos was cited by 87% of marketers.

Therefore, incorporating video into your content strategy can help you reach a broader audience and engage with them in a more compelling way. With video's effectiveness in conveying messages, you can showcase your brand's message and values more efficiently and creatively. Creating a blog video in addition to written content can also cater to a wider audience and maximize your impact.

How To Convert your Blog into Video?

Here are our tremendous tips and tricks on how to convert your blog content into video with absolute ease!

Start with a script

The first step in creating an engaging video from your blog post is to write a script. Your script should outline the main points you want to make in your video and how you will present them visually. Think about the story you want to tell and how you can make it interesting and engaging for your audience.

For example, let’s say you have a blog post about the benefits of meditation. Your script could include a personal story about how meditation has helped you, some statistics about the benefits of meditation, and some tips for getting started with meditation.

Use visuals to enhance your message

Visuals are an important part of any video and can help you convey your message in a more engaging way. You can use images, animations, or even video footage to enhance your script and bring your message to life.

If you’re creating a video about the benefits of meditation, for example,  you could use images of people meditating, animations showing the effects of meditation on the brain, or even video footage of a peaceful natural setting to help convey your message.

Keep it short and sweet

When it comes to video content, shorter is often better. People have short attention spans, and if your video is too long, you risk losing your audience. Aim for a video length of 2-3 minutes, and keep your message clear and concise.

Make it engaging

The most effective videos are those that are engaging and keep your audience’s attention. To make your video engaging, consider using humor, storytelling, or even music to draw your audience in.

For instance, let’s say you have a blog post about the benefits of traveling. You could create a video that shows footage of beautiful destinations around the world while using storytelling to explain why traveling is so important.

Optimize for SEO

Just like with your blog content, it’s important to optimize your video for SEO. Use relevant keywords in your video title, description, and tags to help your video rank higher in search engine results.

Promote your video

Once you’ve created your video, it’s important to promote it to your audience. Share it on your social media channels, embed it in your blog post, and consider running ads to reach a wider audience.

Examples of well-made videos inspired by blogs

There are countless examples of successful video content that started as blog posts. One great example is the YouTube channel "AsapSCIENCE," which takes complex scientific concepts and presents them in an engaging and entertaining way.

Their videos often start with a question like "What happens to your body when you die?" and then use visuals and storytelling to answer the question.

Another great example is the TED Talks series, which features experts from a wide range of fields sharing their knowledge and ideas in short, engaging videos. These videos often start with a personal story or anecdote and then use visuals and storytelling to convey their message.

Automate the process with Videohaus

Converting all your blogs into video content can be a daunting task, especially if you have hundreds of blogs to go through!

Luckily, Videohaus has a team of experts that can help you automate the process and handle everything from rewriting your blogs into scripts all the way to editing the final video and making it publish-ready!

Simply book a space with Videohaus and utilize the state-of-the-art video studio, or get in touch to learn about our video packages!