Ready to create your very own immersive world?

In recent years, 360-degree virtual reality (VR) has gained popularity as valuable technology for presenting crating immerie experiences and showcasing corporate social responsibility (CSR) efforts.

In this blog, we'll set out on a trip to show new companies and marketers how compelling 360-degree films can be for their brands. This post will provide you a thorough grasp of 360-degree films and how they may help your company, whether you're new to the technology or keen to broaden your marketing horizons.

Understanding 360-Degree Videos

360-degree movies provide viewers a fully spherical perspective by capturing the whole world around the camera, in contrast to typical videos that only capture a fixed frame. These movies, which make use of specialised cameras or rigs, let viewers move their viewpoint around the scene by dragging their mouse or using a virtual reality headset to pan in any way.

Benefits And Applications

Now that you understand the concept, let's explore the many advantages and potential uses of 360-degree films. These movies' immersive design offers a distinctive and engaging experience that increases audience involvement. In fields like travel, real estate, tourism, events, education, and entertainment, where they can take viewers to various locations and give them a sensation of presence, they are extremely powerful.

360-degree films are an effective tool for businesses and marketers to display their goods, services, and brand experiences.

They provide you a competitive edge by producing engaging content that stands out from conventional marketing strategies. 360-degree films have the power to arouse emotions, grab viewers' attention, and ultimately raise brand exposure and conversion rates.

Creating 360-Degree Videos

Creating 360-degree video content is not too different from making a regular video, save for the rig you use! The style still requires planning, storytelling, and post-production, but your equipment will need to be far superior! Take a look:

Choose the right equipment

You need a specialised camera capable of concurrently recording video from all angles in order to produce 360-degree films. Think about alternatives like specialised 360-degree cameras, multi-camera setups, or smartphone apps. Even if you don’t have 360-degree cameras, you can use smartphone apps which can help enhance your video. With the right equipment, you can do wonders!

Plan your shots

Be sure to thoroughly prepare your shots before recording. To ensure a cogent and fascinating video, pick settings with appealing visuals and make a storyboard or shot list. Consider the audio components and place the microphone appropriately. The more planned and sequenced everything is, the more appealing it will be to the viewers.

If the shots are not planned, a lot of stuff may go sideways and your video might not receive the attention it deserves. Therefore, slow and steady wins the race!

Set up your camera

Place your camera in the ideal spot safely to ensure stability and a clear view. Because the camera records everything around it, be cautious not to include any undesired things in the frame. This is something extremely crucial, if you don’t follow this step, it could lead to the whole video being ruined.

Start recording

Activate the proper recording mode on your camera, or hit the corresponding button. Start filming the 360-degree panorama. For a seamless viewing experience, stay away from jerky camera movements and strive for fluid ones. If you are a big and quite well known creator, you can hire someone who can capture some marvellous shots for you!

Capture audio and process

To record excellent audio that enhances the pictures, think about using a different microphone. Use an omnidirectional microphone or place the microphone near to the activity to capture ambient noises. Upload your video to a computer so that it may be edited. To combine the film, coordinate the various viewpoints, and produce a seamless 360-degree video, use specialised software.

Edit and enhance

Make use of video editing tools created specifically for 360-degree videos. Colour, contrast, and saturation may be adjusted to create aesthetically pleasing sceneries. To improve the storytelling component, use transitions, text overlays, and effects.  Before you post the video, double-check that everything is great.

The better edited the video is, the more views it will receive. For example, the more appealing the video thumbnail, the more likely people are to watch it.

Export and share

After editing, export your 360-degree movie in the format required by the platform. Check for compatibility with common virtual reality systems or video players. Share your video on platforms that support 360-degree videos, such as YouTube or Facebook.

You may make immersive and compelling 360-degree videos that take viewers to new worlds and provide unique experiences by following these steps. Experimenting and practising will help you hone your talents and create appealing material with this new medium.

Stay ahead with Videohaus!

Now that you've glimpsed the limitless possibilities of 360-degree videos, it's time to take the plunge and fully immerse yourself in this captivating world. And what better way to do so than with Videohaus?

If you want to maximise the potential of 360-degree movies, go no further than Videohaus. Our team of video editors can bring your 360-video the punch and excitement your audience needs to engage with your content. Get in touch now to enquire about our video packages!