Zoom had grown so rapidly by 2020 that its brand had become synonymous with video calls and conferences. With so many individuals unable to meet in person due to the pandemic, there was a significant spike in demand for video communications.

Interestingly, this culture hasn’t changed even after most of the world has returned to working in an office. Online conferences, webinars, and meetings are still a thing, allowing people from all over the world to collaborate on projects. Given this trend, Zoom has added new functionality, including call recording and whiteboards, to make connecting and educating easier.

You have a real opportunity to repackage your video calls as content for both internal use and audiences. And here’s how you can do that successfully!

Reasons you might have a zoom recording.

Zoom makes it incredibly simple to record a meeting. Click Record on your device, and the small red light will indicate that you are recording. At the end of the call, you'll have an MP4 and M4A recording to watch and share after your meeting.

But why should you record your meetings?

1- Team call

Zoom was created in 2011 as an internet video conferencing service to make video conversations more seamless and dependable. Whether you are self-employed and only need to check in with a customer occasionally, or you want to host a 50-person online conference, Zoom provides a steady, dependable service. Once recorded, you can share it with your teammates to re-watch the meeting whenever needed.

2- Webinar

Hosting a webinar as a founder, lead engineer, or designer for something is definitely share-worthy on your Instagram or YouTube! You can setup Zoom to record your webinar and Q&A session after, then repackage it for your social media.

3- Course

Planning, preparing, and delivering an online course may be incredibly rewarding, but it can also be challenging and exhausting when students forget or misunderstand the content. Recording your courses will be beneficial to your students, as they can simply refer back to the videos and won’t need to send you follow-up messages. They can grasp the concepts even if they missed a few points during the call.

4- AMA with customers

One of the best features of Zoom is its ‘Ask Me Anything’ or question and answer feature. This feature enables attendees to ask questions during the conference call and the panelists, co-hosts, and hosts to respond. Attendees can optionally respond and upvote each other's questions. If you have been recording, you can edit this and upload it to your website or YouTube channel as a way to give audiences who missed the AMA to still learn more about your company.

Why do I have to edit my Zoom recording?

Although editing your meeting recording is not required, it might help in creating a more polished, professional video. That means cutting out pauses, “umms” and “ahs,” and the “Let’s wait a few minutes before we get started.”

If you've recorded a lengthy meeting, you can cut it into smaller chunks for easy sharing. Remember: the longer the meeting, the bigger the file to edit. Your audience will appreciate well-planned, well-edited content as opposed to scrubbing through a 45-minute video to find one answer.

How to edit your zoom recording

1 - Cut and Trim Video

Any skilled content creator understands that you normally film much more footage than you end up using. You nearly always have to clip and trim footage to keep it focused, regardless of whether your co-host goes off on a different topic or your guest shares a long-winded story. By removing unnecessary information, you can ensure that your video material communicates a coherent message.

2 - Clean Up Audio & Video

You will have background noise in your audio, no matter how hard you attempt to manage your recording environment. Since it’s a live recording, you can’t always manage your environment. Construction sounds, pop sounds, babies crying… it’s all a part of life!

A good audio editor will get rid of any audio you don’t want while maintaining the quality and your natural voice. Similarly, video editing will give you better control of the lighting and image quality. It can also help add visual aids you couldn’t incorporate in the actual meeting: photos, infographics, etc.

3 - Add an Intro and Outro

While Zoom does not allow you to add intros and outros, all video editing software allows you to add a customized intro and outro to your video clip. You can therefore add your branding and sonic logo to the final cut, making the video more personal.

4 - Add Subtitles

Subtitles increase the accessibility of your video material to a wider audience. Sometimes, the best audio cleanup software can go wrong, or your viewer may not speak the language as well as you and needs guidance. You can use a subtitle generator for efficiency, but make sure you check the generated text before adding it to the video.

5 - Add a Branded Frame

Trying to establish yourself on social media? You can add a branded frame to your videos using your brand colors, fonts, and style, so viewers always know it’s you when they spot your videos while scrolling.

6 - Add logo

If you watch online video material, you're probably aware that many artists include logos in the bottom right corner of their videos. Zoom does not allow you to do this, but you can trademark your footage by adding a logo with a few clicks in any video editing tool.

So, how strong are your editing skills? If you're struggling with editing your Zoom recording and need professional help, contact Videohaus for your video editing needs or book here to conduct your next livestream session in our studio!