In recent years, podcasting has exploded in popularity, with millions of people tuning in to their favorite shows every day. And with the rise of video content on platforms like YouTube and paid streaming services, many podcasters are now looking to repurpose their audio content into engaging video content.

However, editing your video podcast for these platforms can be a challenging task. From deciding on the right format and length to selecting the best clips and visuals to include, there are many factors to consider.

In this post, we'll explore some best practices for editing your video podcast for YouTube and paid platforms, with plenty of great examples to guide you.

Plan your format and length

The first step in editing your video podcast is to plan your format and length. Depending on the platform you're using, you may need to create different versions of your video content to fit specific requirements.

For example, on YouTube, it's important to consider the length of your video. According to a study by Backlinko, the average length of a first-page YouTube video is around 14 minutes and 50 seconds.

This suggests that longer-form content tends to perform well on the platform. However, shorter videos can also be effective, especially if they're highly engaging.

Another important factor to consider is the format of your video. Will you use a static image or a dynamic video to accompany your audio? Will you include captions or subtitles to make your content more accessible?

One example of a company that has successfully adapted its podcast for YouTube is The Minimalists. The Minimalists' podcast focuses on living a simpler life and has a large following.

The team has adapted its podcast into a video format for YouTube, using a static image with captions to accompany the audio. The videos are typically around an hour long and cover a range of topics related to minimalism.

Focus on engaging visuals

Once you've planned your format and length, it's time to focus on selecting engaging visuals to accompany your audio. While your podcast may be primarily audio-based, visuals can help to keep your audience engaged and interested.

For example, you may want to include graphics, animations, or stock footage that help to illustrate the points you're making in your podcast. You may also want to use b-roll footage or photos that provide context or add interest to your video.

Video podcasts in NPR's Tiny Desk Concerts are a series of video podcasts that feature live music performances in a small, intimate setting. The videos typically feature close-up shots of the performers, as well as shots of the audience and the surroundings.

By using engaging visuals, Tiny Desk Concerts are able to create a compelling viewing experience that enhances the audio content.

Cut and edit your podcast for clarity

Another important factor to consider when editing your video podcast is clarity. While you may have recorded a great podcast episode, it's important to cut and edit your content to ensure it's easy to follow and understand.

One way to do this is to remove any parts of your podcast that are repetitive, confusing, or irrelevant. You may also want to add additional narration or explanations to help your audience understand your points.

TED Talks, for instance, are a series of video podcasts that feature speakers from a wide range of industries and disciplines.

The videos typically feature close-up shots of the speakers, as well as visuals that help to illustrate their points. By cutting and editing the content for clarity, TED Talks are able to create engaging and informative video content that is easy to follow.

Add value through additional content

Finally, one way to make your video podcast stand out on YouTube and paid platforms is to add value through additional content. This could include bonus footage, behind-the-scenes content, or interviews with guests.

For example, the Joe Rogan Experience podcast has become famous for its lengthy interviews with a wide range of guests, from celebrities to scientists to politicians. When the podcast is repurposed for YouTube, the team often includes additional content, such as behind-the-scenes footage or extended interviews, to add value for viewers.

By including additional content, you can create a more engaging viewing experience for your audience, and help to differentiate your video podcast from others in your niche.

Optimize your video for search

This will help your content rank higher on YouTube and other search engines, making it more discoverable to potential viewers.

Some best practices for optimizing your video include:

• Adding relevant keywords to your video title and description
• Creating a custom thumbnail that accurately represents your content
• Using tags and categories to help your content appear in relevant search results
• Including a call-to-action in your video to encourage viewers to subscribe, like, and comment on your content
• By optimizing your video podcast for search, you can increase your chances of reaching a wider audience and growing your following on YouTube and other platforms.

Podcasts With Videohaus

How can you make a podcast that makes you stand out from the competition? Making a video from scratch can feel intimidating, but Videohaus makes it easy!

Just book your studio space with Videohaus and record your podcasts in our easy, user-friendly studio outfitted with state-of-the-art equipment.

Videohaus provides the abilities, talent, and resources to actualize your idea for a video, commercial, podcast, or social media campaign with a strong emphasis on high-quality production and client satisfaction!