When it comes to filming a corporate video in a studio, it's important to be prepared not only with your content but also with your appearance.
Your outfit can make or break your video, and it's important to dress appropriately for the occasion. Whether you're representing your company or promoting a product or service, you want to look your best on camera!
Why does clothing in a video matter?
Clothing can play a crucial role in how we feel and how we are perceived by others. When it comes to filming a corporate video, clothing matters for several reasons.
Confidence
The right clothing can boost your confidence and help you feel more comfortable in front of the camera. When you feel good about how you look, you'll be more likely to deliver your lines smoothly and effectively. Feeling confident in your clothing can help you come across as more professional, credible, and trustworthy.
Brand image
Clothing is also important for conveying your brand image. What you wear on camera should align with your company's branding and messaging. If you're representing a company that values professionalism and attention to detail, then your clothing should reflect those values.
First impressions
Clothing can also impact the first impression you make on your audience. When someone watches your corporate video for the first time, they will likely form an impression of you based on your appearance. Wearing professional, well-fitted clothing can help you make a positive first impression.
Attention
Clothing that is too flashy or distracting can take away from the focus of the video. The goal of a corporate video is to convey a message or promote a product or service, and your clothing should support that goal. By wearing clothing that complements your message, you can keep your audience's attention focused on what's important.
How to dress to impress
Dress professionally
The first rule of dressing for a corporate video is to dress professionally. You want to give off a good first impression, and your outfit can speak volumes about your professionalism and attention to detail. Opt for classic, well-tailored pieces that fit you well and are appropriate for the occasion.
Avoid busy patterns and colors
When it comes to filming in a studio, it's best to avoid busy patterns and bright colors. These can be distracting and take away from the focus of the video. Stick to neutral colors or solid, muted tones that complement your skin tone.
Mind your accessories
Accessories can be a great way to add some personality to your outfit, but it's important not to go overboard. Avoid chunky jewelry or anything that makes noise, as it can be distracting on camera. Opt for simple, classic pieces that complement your outfit.
Dress for the environment
Depending on the type of corporate video you're filming, you may need to dress for the environment. For example, if you're filming in a warehouse or on a construction site, you'll want to dress appropriately for the setting while still looking professional.
Consider the lighting
Lighting can have a big impact on how your outfit looks on camera. Avoid shiny or reflective materials that can reflect light and cause glare. Opt for matte fabrics that absorb light and create a smooth, polished look on camera.
Substance > Style
Don’t feel like you need to spend a lot of money on appropriate clothing for the video; after all, people will stay for the content of your video! If you can engage them well and provide the information they are looking for, your retention rates will be higher than ever.
However, it is important to remember that while a sizeable investment is not required, a little effort is. As Tan France (Queer Eye) says: “The key to looking refined and sophisticated on a budget is choosing the right clothing and having it tailored to perfection.”
So while you don't have to break the bank to dress for success in your corporate video, putting in some effort can go a long way. The right clothing can help you feel more confident and professional, which can translate to better engagement with your audience. Here are some tips for dressing well on a budget:
Choose neutral colors
Neutral colors like black, navy, and gray are timeless and versatile. They're also less likely to distract from your message, which is the focus of your corporate video. Opt for clothing in these classic colors to keep the attention on you and your message.
Pay attention to fit
As Tan France mentioned, fit is everything! Make sure your clothing fits well and is tailored to your body. Ill-fitting clothing can look sloppy and unprofessional, while well-fitted clothing can help you look polished and put together.
Accessorize wisely
Accessories can add some personality to your outfit, but it's important not to go overboard. Choose classic, simple accessories that complement your outfit and don't detract from your message.
Impress your audience with Videohaus
At Videohaus, we understand the importance of looking and sounding professional in your corporate videos. That's why we offer a self-service, fully-equipped video studio with all the facilities required to film a high-quality video with ease.
Our studio includes professional-grade filming equipment and a teleprompter, making it easy to record your corporate video. Additionally, our experienced editors can help you refine your content and create a high-quality video that aligns with your company's brand image.
Contact us today to book our studio and start creating your own successful corporate video!
