Create Behind The Scenes Videos to Increase Conversion

Create Behind The Scenes Videos to Increase Conversion theme image

Unveil the magic behind your brand's success with compelling behind-the-scenes videos. In this article, discover how harnessing the power of behind-the-scenes content can captivate your audience, foster authentic connections, and boost conversion rates. Learn key strategies to craft engaging narratives, showcase your brand's personality, and instill trust in your customers. Explore the art of storytelling through exclusive glimpses into your processes, team dynamics, and product creation. Elevate your marketing game by leveraging the allure of behind-the-scenes videos to drive meaningful engagement and propel your conversion metrics to new heights.

Harnessing the power of behind-the-scenes content can captivate your audience.

Behind-the-scenes (BTS) content holds a unique charm that can deeply engage your audience and elevate your brand's presence. You can forge meaningful connections and drive higher conversion rates by offering an authentic peek into your operations and culture. Here's how to effectively leverage the allure of BTS content:

Authenticity and Transparency

BTS content humanizes your brand, showing the real people and processes behind it. This transparency fosters trust and credibility, making customers more likely to convert.

Narrative Building

Craft a compelling storyline for your BTS videos. Showcase the journey of a product from concept to creation or highlight the dedication of your team. Engaging narratives keep viewers hooked.

Emotional Resonance

BTS content evokes emotions, fostering a stronger bond between your audience and the brand. Share heartwarming moments, challenges overcome, and celebrations – all contributing to a memorable experience.

Exclusive Access

Offer viewers an exclusive look into aspects they wouldn't typically see. This sense of exclusivity creates anticipation and drives higher engagement.

Showcasing Expertise

Demonstrate your industry expertise by explaining intricate processes or sharing insights. Educated customers are more likely to convert as they understand your value.

Interactive Content

Encourage interaction by posing questions or seeking opinions on certain decisions. This involvement deepens engagement and lets customers feel part of your brand's journey.

Humanizing Your Team

Introduce key team members through BTS content. Highlight their roles, passions, and personalities to forge personal connections with the audience.

Product Evolution

Showcase the evolution of your products or services. Highlight how feedback and innovation drive improvements, emphasizing your commitment to quality.

Behind-the-Scenes Events

Take viewers behind closed doors during events, workshops, or brainstorming sessions. This fosters a sense of community and involvement.

Teasers and Previews

Tease upcoming launches or projects through BTS snippets. Generating excitement early on can lead to higher conversion rates when the product is finally available.

Storytelling Mediums

Experiment with different mediums like live streams, time-lapse videos, and employee takeovers. Diversifying your BTS content keeps your audience engaged and curious.


Regularly share BTS content to build anticipation and habit among your audience. Consistency helps maintain engagement levels over time.

Incorporating behind-the-scenes content into your marketing strategy can transform your brand's relationship with customers. By showcasing the human side of your business and sharing the journey, you'll captivate your audience, foster authenticity, and drive conversions to new heights.

Key strategies to craft engaging narratives

Identify Your Message

Clarify the core message or theme you want to convey through your BTS video; whether it's showcasing teamwork, innovation, or dedication, a focused message anchors your narrative.

Create a Strong Opening

Capture attention from the start with a captivating hook. Pose a question, present a challenge, or share an intriguing fact to pique curiosity.

Character Development

Introduce relatable and dynamic characters, such as team members or key individuals. Humanize them by showcasing their motivations, struggles, and aspirations.

Conflict and Resolution

Inject tension or challenges into your narrative. Illustrate how your team overcomes obstacles, highlighting the journey from problem to solution.

Emotional Arc

Take viewers on an emotional journey. Evoke a range of feelings – from empathy to excitement – by structuring your narrative with emotional ups and downs.

Visual Storytelling

Leverage visuals to convey your narrative. Use shots, angles, and sequences that complement the story's mood and progression.

Pacing and Rhythm

Control the pacing to maintain engagement. Mix slower, reflective moments with faster, energetic sequences to keep the audience invested.

Narrator's Voice

Choose the right tone and voice for narration. Whether it's authoritative, conversational, or inspirational, the narrator's voice should align with the narrative's mood.

Surprise and Revelation

Incorporate unexpected twists or reveals that keep viewers intrigued. These surprises can reignite interest and encourage continued watching.

Symbolism and Metaphors

Employ visual symbols or metaphors that mirror the narrative's theme. These elements deepen the storytelling and resonate with the audience.

Show, Don't Tell

Demonstrate key points through actions and visuals rather than explicitly stating them. This allows viewers to connect the dots themselves.

Dialogue and Interaction

Use authentic dialogue between characters to add depth and realism. Genuine interactions enhance relatability and create a more immersive experience.

Soundtrack and Sound Effects

Employ a well-matched soundtrack to complement the narrative's mood. Thoughtful use of sound effects can enhance the emotional impact.

Building Anticipation

Foreshadow upcoming events or developments to build anticipation. This keeps viewers invested in the narrative's progression.

Resonant Conclusion

Conclude with a satisfying resolution that ties up loose ends or leaves room for further exploration. A resonant ending leaves a lasting impression.

Feedback and Iteration

Gather feedback from peers or focus groups to refine your narrative. Iteratively improve based on constructive criticism.

Consistency Across Platforms

Maintain a consistent narrative style across your brand's various platforms to strengthen brand identity and recognition.

By weaving these strategies into your behind-the-scenes videos, you'll create narratives that captivate and resonate deeply with your audience. Compelling storytelling enhances emotional connection and increases engagement, increasing conversions and brand loyalty.

Get it done with Videohaus!

Videohaus crafts captivating narratives for clients, fusing creativity with expertise. We produce compelling behind-the-scenes videos that humanize brands, connecting with audiences profoundly. Elevate your message, engage authentically, and drive conversions with our storytelling mastery.

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