Creating an award-winning video campaign is an achievement that not only adds kudos to your startup or small business but also drives results. From the Oscars to the Globes to the Asian Television Awards, award-winning film and television series attract viewers, and a simple Oscar nomination can add around US$20 million to box office earnings.

While the research is murky, creativity in advertising results in greater cut-through with consumers. In fact, McKinsey’s Award Creativity Score found that 67% of companies that score in the top quartile have above-average organic revenue growth.

Video is the chosen medium for many marketers as it has proven to be highly effective in engaging and retaining viewer attention. Sales teams using video in prospecting efforts see open rates on emails five times higher than those who don't.

Furthermore, having a video on your landing page increases conversion rates by 80%, with 74% of users who have watched a product demo subsequently purchasing it.

Strategize

Having a clear and focused strategy is essential for creating award-winning video campaigns. Your strategy should be tailored to reach the maximum effect for your target audience. This includes determining your audience's demographics, pain points, and preferred tone and placement. Once you have a strategy in place, it's important to capture your audience's attention quickly. In today's content-saturated age, you only have three seconds to make an impression. Be strategic and creative in how you grab your audience's attention.

Tap into emotion

Innovation and technology are important for creating successful video campaigns, but you can't beat a good storyline. Emotion, storytelling, and creativity are still the most important focus for any advertising campaign. According to a study in the Harvard Business Review, a euro invested in a highly creative ad campaign had nearly double the sales impact of a euro spent on a non-creative campaign. For inspiration, look to award-winning campaigns that combine emotive storytelling with creative video techniques.

Balance creativity with results

While creativity is essential, it's important not to forget about the business metrics that determine success. Your campaign should not only be beautiful, but it should also deliver on results. Video marketing can help grow revenue and generate more qualified leads, but it's important to have measurement tools in place to track success. Using platforms like 90 Seconds can help you measure engagement across social channels and examine cut-through and click rates.

Stay responsible

In addition to being creative and results-driven, your campaign should also be socially responsible and sustainable. Brands need to pay attention to public discourse and ensure inclusion at every stage of the creative journey. Campaigns that aren't socially aware, produced sustainably or culturally relevant can be remembered for all the wrong reasons. Concern for the environment is at an all-time high, so sustainable production practices must be at the heart of all creative work. By partnering with companies like 90 Seconds, you can ensure that your campaigns are produced sustainably and with a focus on local infrastructure.

Win with Videohaus

Creating an award-winning video campaign can significantly boost your business and drive results. And while there is a mandatory trial-and-error period for any new venture, you can try and get it right the first time when you work with Videohaus!

Videohaus is a studio that has the expertise and tools to help you create award-winning video campaigns that not only captivate your audience but also drive results. With our focus on strategy, emotions, creativity, and sustainability, we can help you achieve your business goals while creating meaningful and memorable video content.