When it comes to corporate video production, there are two main types of videos to consider: live-action and animated. While both can be effective in conveying your message and promoting your brand, they have different advantages and disadvantages.
In this blog post, we will explore the differences between live-action and animated corporate videos and help you decide which one is right for your business!
Live-Action Corporate Videos
Live-action corporate videos are videos that feature real people and settings. They can be shot on-location or in a studio, and they often involve interviews, product demonstrations, or company overviews. Live-action videos can be more expensive to produce, but they can also be more effective in conveying emotion and building trust with your audience.
Advantages of Live-Action Corporate Videos
Authenticity: Live-action videos can help you create an authentic connection with your audience. Seeing real people and settings can help build trust and credibility and make your brand more relatable.
Emotion: Live-action videos can help convey emotion and create a deeper connection with your audience. By showing real people and real situations, you can elicit an emotional response that is difficult to achieve with animated videos.
Versatility: Live-action videos can be used for a variety of purposes, such as product demos, customer testimonials, or company overviews. They can be shot on-location or in a studio and can be edited to fit different formats and lengths.
Animated Corporate Videos
Animated corporate videos are videos that use animation to convey a message. They can be 2D or 3D and can range from simple to complex. Animated videos can be less expensive to produce than live-action videos, and they can be more versatile in terms of style and tone.
Advantages of Animated Corporate Videos
Creativity: Animated videos can be highly creative and can be used to convey complex or abstract ideas in a visually compelling way. They allow for a wider range of creative expression and can be tailored to fit your brand's style and messaging.
Consistency: Animated videos can help ensure consistency in your brand's messaging and visuals. They can be designed to fit your brand's style guide and can be used across different platforms and channels.
Cost-Effective: Animated videos can be less expensive to produce than live-action videos, especially if you have a limited budget. They also require fewer resources and can be produced remotely, which can save time and money.
How to Decide Which Type of Corporate Video is Right for You
When deciding between live-action and animated corporate videos, it's important to consider your goals, audience, and budget.
What do you want to achieve with your video? Are you promoting a new product or service, or are you trying to build brand awareness? Live-action videos can be more effective in conveying emotion and building trust, while animated videos can be more creative and versatile.
Who is your target audience? Are they more likely to respond to live-action or animated videos? Consider their demographics, interests, and preferences when deciding which type of video to produce.
What is your budget for video production? Live-action videos can be more expensive than animated videos, but they can also have a higher ROI if done effectively. Animated videos can be more cost-effective, but they may not be as effective in building trust and credibility with your audience.
Can I have a mix of both styles in one video?
Combining both live-action and animation in one video is actually a great way to reap the benefits of both styles!
For example, you could use live-action footage to showcase your product or service in action and then use animated graphics or characters to explain the features or benefits. Another option is to use animated transitions or overlays to enhance your live-action footage and make it more visually appealing.
The possibilities are endless and can be tailored to your specific needs and goals for the video. Just be sure to work with a video production team who has experience and expertise in both live-action and animation to ensure a seamless and professional result.
Get it right with Videohaus
Both live-action and animated corporate videos can be effective in conveying your message and promoting your brand. What you need to figure out is which format will work best, taking into account your goals, audience, and budget. If you’re split between the two choices, reach out to our team here at Videohaus, and we can guide you!
Videohaus provides a state-of-the-art self-service video studio, making your live-action videos easy to produce, and our team of editors and animators can help bring your vision to life. Get in touch to learn more!