In today's digital age, the banking industry faces a new challenge: how to effectively engage with customers who are increasingly tech-savvy and mobile.

To stay competitive, banks need to embrace new ways of communicating with customers, and video content is one of the most powerful tools they can use.

Video is an incredibly engaging and effective medium that can help banks build trust and establish relationships with their customers. It's a versatile format that can be used for a variety of purposes, including educating customers about financial products, providing updates on industry trends, and showcasing the bank's brand and culture.

Why Is Video Content so Effective for the Banking Industry?

Video banking offers your bank a number of tremendous and unexpected advantages. This new banking model can especially aid in capacity expansion and increased flexibility.

They lengthen dwell time.

In general, a website with video gets 88% more dwell time from the average website visitor. Video is a terrific option for your bank if you want to almost double the amount of time customers spend on your website.

Why is dwell time significant?

Dwell time refers to how long a person stays on your website, and it goes without saying that the longer a visitor stays, the better.

When ranking websites in search engine results pages, Google searches for your dwell time. You'll stand a much greater chance of ranking higher if Google notices that your website's dwell duration is high. This is because the longer a user spends on your website, the more Google will want to expose it to other users searching for banks because it means the customer is finding information that is helpful.

How videos help the banking industry

Provides Better Experience For Users

Videos offer a significantly more entertaining way to get information, which keeps people on your banking website longer. A user will be more likely to stay on your page if there is a video to explain the facts, as opposed to someone leaving because it is a wall of text. They believe they will need to read the entire page in order to learn everything. Users will be more engaged if they can do something than read the information they require.

Video content is highly visual and can be used to convey complex information in a simple and easy-to-understand way. This is particularly useful in the banking industry, where customers may be unfamiliar with certain financial products or terminology. By using video, banks can break down complex concepts into easily digestible chunks and help customers make informed decisions.

They facilitate user connection and trust

By using video content, banks humanize their brand and showcase their values and culture. This can help customers feel more connected to the bank and more likely to trust them with their money.

Users are more likely to trust your organization if you post a brief video of each of your bankers introducing themselves. Before they meet them in person, it helps consumers connect on a human level, which, believe it or not, can help you attract more clients.

How can I use video in my current marketing plan?

Although it may seem complex, adding video to the mix is really quite simple. You already have a fantastic platform for video if your bank has a website, an email marketing campaign, or a social media presence.

Let's see how video can be incorporated into each approach!

Your Website

Many of your potential customers will start their relationship with you by visiting your website, where they may learn more about you, your organization, and the services you provide. A video on your homepage is a terrific idea because it gives you an immediate chance to introduce yourself and the services that matter to your customer the most. Users will feel as though they are being welcomed, giving you an advantage over your rivals.

Social Media

If you upload a video of your organization, a few of your bankers, and a brief summary of what you can provide for your clients to social media, all of your followers will see it in a matter of minutes. Also, your video will reach more people if someone likes, retweets, or shares it.

Social Media is a  fantastic place to share holiday videos of your bankers wishing people on holidays or festivals or even summarizing significant accomplishments for your institution.

Your email marketing campaign

Email marketing is another great platform for video. In fact, an email that includes a video increases click-through rates by 96%. That means that it’s almost guaranteed that an email with a video will have a high CTR.

You can start by creating a welcome video that is sent to users who have recently signed up for your newsletter. Including a welcome video shows that you care about your current and potential clients and that you value their subscriptions.

You can also include testimonial videos and in-season videos in your emails!

Examples of Banks Using Video Content Successfully

We have enlisted a few examples of some of the most successful banking videos.

Bank of America: “Life’s Better When We’re Connected”

The "Life's Better When We're Connected" series aimed to position Bank of America as a bank that cares about its customers and is committed to helping them achieve their financial goals. It took a more humble approach in an effort to be relatable to the people they wanted as customers,

HSBC: “Together We Thrive”

The "Together We Thrive" campaign aimed to position HSBC as a bank that values diversity and is committed to creating a culture of inclusion for both its employees and customers. The campaign was widely praised for its positive message and its focus on celebrating differences.

Capital One: “What’s in Your Wallet?”

Capital One’s "What's in Your Wallet?" campaign focused on promoting the bank's credit card offerings, which cuts out the typical fluffy jargon and gets straight to the heart of what makes it special.

The campaign features a series of humorous ads that highlight the benefits of using a Capital One credit card, including cashback rewards and fraud protection. The ads typically use a mix of studio-shot footage and animation and often feature well-known celebrities or fictional characters.

American Express: “Small Business Saturday”

American Express's video campaign for "Small Business Saturday"  showcases the importance of supporting small businesses in local communities. The campaign includes a series of short videos that feature small business owners and their stories, highlighting the unique products and services they offer.

Find success with VideoHaus

Look no further than Videohaus if you need expert video production services to assist you in producing high-quality videos to showcase your bank’s products and services. Your target audience will be drawn in by engaging content shot and produced entirely by you in our easy-to-navigate self-service video studio. You can hire a technician to help and even receive pre-production and video editing services from Videohaus.

Take charge of your video production process, or learn more about our video packages, where we take care of things A to Z!