It's an indisputable fact: Video is taking the world of sales by storm. As business transactions increasingly move online, personalized video messages are emerging as a key tool to capture buyer attention and accelerate sales processes.

If you haven't hopped on the video bandwagon yet, you might be falling behind. But fret not; we're here to guide you on the journey to mastering video sales!

Why use video for sales?

Humanize Your Sales Process

Video allows you to inject personality into your sales process. Unlike text-based emails, videos offer the opportunity to exhibit emotion and authenticity. Your prospects can see your expressions, hear your voice, and feel more connected to you as a real person, not just another salesperson.

Improve Communication Clarity

With video, you can demonstrate product features, explain complex ideas, and provide detailed walkthroughs more effectively than with text alone. Visual communication enhances understanding, reduces misconceptions, and fosters more meaningful connections with prospects.

Stand Out in the Inbox

An email subject line with the word "video" can increase open rates by 19% and click-through rates by 65%. Your prospects receive countless emails every day, but a personalized video message can capture their attention in an overcrowded inbox.

Increase Engagement

Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. By offering a more engaging and interactive experience, video helps you convey your message more effectively and memorably.

Foster Trust

Building trust is a key aspect of sales. Videos, especially those that show real people and real conversations, can significantly boost trust. They help present your business as transparent and authentic, which are critical factors in the buying decision process.

Measure Effectiveness

Videos come with actionable metrics. You can track view count, play rate, shares, and more, giving you valuable insights into your sales process. These analytics can inform your strategy, helping you understand what works and what doesn't in your sales pitches.

Step Up Your Production Basics

The first step to creating impactful sales videos is to get the production basics right. You don't need a Hollywood budget or advanced videography skills to get started. The key is to pay attention to your fundamentals.

Lighting matters and natural lighting often works best. If that's not available, look for artificial sources of soft light. Good audio is also crucial—record in a quiet place, and consider using a noise-canceling tool if needed. Lastly, consider your backdrop. It should be engaging without being overly distracting, offering visual interest without stealing the show.

Remember, each video is an extension of your professional image, so be mindful of your presentation too. You wouldn't go to a meeting in your pajamas, right?

Thumbnails: Your First Impression Counts

The thumbnail of your video is the first thing your prospect sees, so make it count. Use motion to grab attention; some platforms let you convert a snippet of your video into an animated thumbnail. It might be a small detail, but it's one that can significantly increase the click-through rate of your videos.

Keep It Engaging

Once your buyer clicks on your thumbnail, the challenge is to keep them engaged. Get to your point quickly, and don't spend too much time on introductions. Make sure your viewer understands what they're going to get out of your video right from the start.

Consider utilizing the Minto Pyramid format, presenting your key takeaway first and then building up supporting points. This way, even if the viewer clicks away early, they've already received your main message.

Tailor Your Video to the Buyer's Persona

Customization is king in sales, and video is no exception. Show your prospects that you understand their challenges and can offer a solution that suits their specific needs. This means doing your homework about their industry and role before pressing the record button.

Also, remember not to pitch too hard in your first contact. Instead, show your prospect how your product or service can help them achieve their goals.

Level Up Your Sales with Videohaus

Now that you know the basics, it's time to put your knowledge into practice. If you're unsure where to start or want professional guidance, Videohaus is here to help! Our state-of-the-art self-service studios are the perfect place to shoot your sales videos, with expert assistance available every step of the way. From camera technicians who will guide you to be your best self on-camera to writers and editors who know how to make your video look good, Videohaus ensures you are in good hands!

Book a studio space now, or contact us to learn more about our video packages.