The vast majority of firms continue to use video. In 2023, 91% of companies will utilize video as a marketing strategy. However, around 30% of them lack the time to do so and you don't want to be one of them.
For climate tech and clean energy companies dealing with the most pressing issues that we face, the power of video cannot be underestimated. Want to see how? Let’s delve straight into this post, where we’ll discuss 7 video ideas for climate tech and clean energy companies that can help you inspire change and make a positive impact on the world.
Why is video so important for ClimateTech and Clean Energy?
If you work in the clean energy sector, you are aware of how crucial it is to develop and implement a thorough marketing strategy, one that enables you to comprehend the problems your business is addressing and to meet business objectives is key!
You want to provide high-quality content for your audience that not only establishes your expertise in the renewable energy sector but also builds relationships with them, generates leads, and fosters trust.
There is one obstacle, though.
The renewable energy sector is a fairly specialized one, and the technologies used therein are frequently difficult to comprehend, especially by the general public. Selling these goods and services is a completely different challenge. And that's where videos' power may be most effectively used.
According to a Wyzowl study, 91% of respondents prefer watching more online videos from 2023 onwards.
Compared to other marketing strategies, video offers a higher return on investment, and 89% of people watching a video have been convinced to buy a product, according to Wyzowl.
Videos can aid in deciphering information and demystifying complicated ideas. Would you rather watch a brief and straightforward film outlining alternative energy and its growth or read a 10-page study on intricate green electricity topics?
The most common decision would be to watch a video. A movie makes it simpler to understand complicated subjects! Like this video from Green Mountain Energy.
The advantages of video marketing are certainly compelling. With video, you have many storytelling and emotional transmission choices as a marketer, both of which are essential to today's promotion of eco-friendly products.
7 Types of videos for ClimateTech and Clean Energy Companies
There are several different B2B video marketing strategies that marketers can use. However, the following 7 are the most common video formats for ClimateTech and Clean Energy Companies:
The Story of Your Company
Every great company has a story, and yours is no exception. Create a narrative to explain an idea to your audience and captivate them with a video that tells a story.
Highlight your mission, vision, and values, and show how your products and services are making a difference in the world. Use interviews with your team members and customers to bring your story to life and make it relatable.
These are a great way to simplify complex concepts and educate your audience about your products and services and also showcase your knowledge in your industry. The general public has no idea what floating wind energy is or how they may utilize items they already have at home to support green energy. That’s where you come in!
Create videos that educate your audience about the latest trends, technologies, and innovations in the clean energy and climate tech space. You can also use animated graphics and engaging visuals to help explain how your products work and how they can benefit your customers.
These videos are a great way to build trust and establish your company as an authority in your industry. You can also bring in experts, influencers, and celebrities to raise awareness.
One of the most effective ways to build trust with potential customers is through customer testimonials. Create a video that showcases the success stories of your satisfied customers or positive impacts and achievements your business has had in this industry because of them.
Ask your audience frequently what questions they have about the market and your company. To ask these questions, you can either physically approach individuals you know or utilize the Instagram Stories feature and the question poll within it. You may even have live sessions and compile a list of the questions asked. Interactions like these help you establish your company’s credibility and highlight it to experts.
Use real-life scenarios to demonstrate how indispensable your products are to the world. Social media platforms like YouTube, Facebook, TikTok, and Instagram are great platforms to promote products, so long as you know what format of video works on each platform.
Generally speaking, short form content explodes on YouTube and Instagram, as they are easily consumed and highly shareable.
Stay current and relevant
Use well-known regional and local events to promote your items. There are events every single day that you may utilize to advance your marketing goals, from National Earth Day to even Mother’s Day. For example, on Mother's Day, Direct Energy produced a heart-warming short video indicating their energy. This is a fantastic method to connect renewable energy with a well-known event.
Make sure to include the associated hashtag with your social media posts for increased visibility and interaction.
Offers and Discounts
Videos can be your friend when announcing offers and discounts while getting you leads and audience engagement. You can also get your products endorsed by a celebrity or influencer and placed in charity events. Videos will do the rest and get your audience’s attention.
You can also create a video based on a list of all the frequently asked questions about your product or service. To increase signups and sales, you can even put this movie on your website. 86% of marketers, according to Wyzowl, claim that video has helped them boost website traffic.
Standout with videohaus
So how can you create a video that sets you apart from your contenders? It may seem challenging to start from scratch while making a video. There are three stages of production requiring large budgets and a lot of labor. But fret not! We got you covered.
Simply reserve your space with Videohaus and use our state-of-the-art video studio equipped with cutting-edge filming technology. With a strong emphasis on high-quality output and client satisfaction, Videohaus offers the skills, talent, and resources to realize your vision for a corporate film, commercial, or social media campaign.