6 Ways to Create Effective Training Videos
If you plan to create a corporate training video, let's make it effective! To ensure the effectiveness of your corporate training video, look at our tips and ideas for creating the best training materials. Videos are preferred by almost 70% of people when learning about products and services, and they can also enhance the memorability of your team's training. However, creating a training video without a plan can lead to ineffective results.
We've compiled seven tips to help you organize and create an effective business training video. By following these tips, you can develop a well-planned video project that benefits your team and your company in the long run. Start planning your video production today to create a remarkable training video that prepares your team with these helpful tips.
6 Ways to Create Effective Training Videos
Number 1- Make Goals and KPIs
To save time and money, developing a plan before producing a corporate training video is crucial, given that approximately 96% of marketers have already invested in video marketing. To start, it's important to determine your specific goals for the video and how it will benefit new or existing employees. Understanding your objectives will enable you to make informed decisions and produce effective training videos.
Defining your goals will also help you decide on the appropriate video format. For instance, a step-by-step demonstration with live-action footage and animation may be the best format if you want to create training videos on in-office first aid. Additionally, supplementing the video with a quiz can help test your team's understanding and retention of the message.
If you plan to produce a new employee onboarding video, consider creating a company culture video to introduce them to your business and a tutorial video to teach them how to use your team's software.
Moreover, consider the key performance indicators (KPIs) you want to track. Measuring KPIs will enable you to determine if the video achieved your objectives.
Number 2- Focus On The Format
After defining your goals for the corporate training video, you can consider the type of video format that best fits your objectives. Here are two options you may want to consider:
1- Live-Action Videos:
If you want to develop a human connection, live-action videos may be more suitable than animated videos. These videos feature real people in different scenarios, such as acting out workplace situations or documenting employees' daily routines. It's crucial to ensure that the delivery is professional yet approachable, with high production value, to create an entertaining and effective training video.
2-Talking Head Videos:
In these videos, an expert speaks directly to the audience, guiding them in front of the camera. Choosing a speaker with authority or credibility is important to inspire and inform employees. Talking head videos can be a useful tool to provide guidance, showcase leadership, and motivate team members.
Number 3- Make A Script
After selecting the type of corporate video that best fits your needs, the next step is to develop a script. You can either hire a professional copywriter or scriptwriter or assign the task to your internal team. Whatever the case, ensure that the script and content are aligned with the video's goals.
It's crucial to keep the script concise yet complete. Avoid using unnecessary words and focus on delivering the message effectively. The script should clearly convey the information you want to share with your audience without losing their attention. Remember to stay on topic and avoid any tangents that may distract from the main message.
Number 4- Include Your Brand
When planning your video production, it's essential to incorporate your company's brand. This includes the company's voice, tone, personality, and visual elements like the logo, font, and color scheme. Ensuring consistency with other marketing materials helps create a unified voice for your organization, both internally and externally. Incorporating your brand into your training video can reinforce your company's identity and values and help your employees better connect with and understand your brand.
Number 5- Work With A Professional Team
To ensure a high-quality video production that meets your goals, it's recommended that you work with a professional team. By doing so, you can avoid potential pitfalls and ensure that your video succeeds. A professional production team will provide valuable guidance from the initial stages of the project through completion. They can keep the project on track, coordinate the shoot and logistics, and produce a top-notch end product that aligns with your objectives.
Hiring a professional team can also provide you access to cutting-edge equipment, technology, and software you may not have in-house. This can elevate the production value of your video and make it more engaging for your audience. Ultimately, working with a professional team can help you create an effective, impactful, and memorable corporate training video.
Number 6- Analyse Your Performance
To determine if your video achieved its objectives, it's crucial to analyze its performance by tracking your key performance indicators (KPIs). You can evaluate the video's effectiveness by testing employees' content comprehension through quizzes or surveys. By doing so, you can ensure that your team understands the training material and retains the message.
In addition to testing, you can also collect feedback from your employees on the video's overall quality. Ask them if the video was engaging, informative, and entertaining and if it gave them the information they needed. By conducting a survey or gathering feedback, you can identify areas for improvement and use the data to inform future projects.
Analyzing the performance of your corporate training video is an important step in ensuring its success. By measuring the effectiveness of the video and using the data to make improvements, you can create a training program that is engaging, informative, and effective in achieving your business goals.
Educate with Videohaus
Creating effective corporate training videos can be a valuable investment for your business! By following these tips, you can plan and produce a high-quality training video that helps your team meet their goals. Remember to set clear objectives, choose the right format, develop a script, incorporate your brand, work with a professional team, and analyze performance to improve future projects.
And if you need help with your video production, consider working with Videohaus to bring your vision to life! With the right strategy and execution, your corporate training videos can be an asset to your company for years to come.
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